Milestone Presentation

1

• Milestone Presentation
• CS 410
• Red Team
• Presenters Olga Stubbs, Adrian Clark
• 7 April 2005

2
Team Members
3
Presentation Outline

• Problem and Solution
• Objectives
• Design
• Risks and Mitigation
• Project Phases
• Management Plan
• Evaluation Plan
• Marketing Plan
• Funding Plan
• Conclusion

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Design Process
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Design Process

• Initial Discussion
• Expert Consultation
• Design Approval
• Design Implementation
• Final Discussion

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Design Process
7
Design Process Breakdown
Initial Discussion,
Expert Consultation,
Final Discussion
4
and Design Approval
36
Design
Implementation
60

• www.salary.com and www.rkdesigns.ie

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Problem Statement

• Currently creating preliminary 3D
  renderings for commercial Interior/Architectural
  design is a complicated, time-consuming, and
  difficult to duplicate process.

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Problem Characteristics

• Time
• Money
• Designers Clients
• Ann Orwig, Director of Tidewater Operations for
  Gwaltney Fleming, Inc.

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Our Solution

• Smart Design
• A software package that renders a room (or
  more) in 3D to allow on the spot preliminary
  designs through a company oriented, customizable
  database for instant customer feedback.

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Design Process
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Solution Characteristics

• Contains Customizable Database
• Gives Immediate Prototyping
• Performs 3D Object Rendering
• Models Lighting Styles
• Renders Rooms Via User Input

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Pros

• Saves Time
• 1-2 weeks per design on average
• Saves Money
• 6,000 per design on average

Ann Orwig, Director of Tidewater Operations for
Gwaltney Fleming, Inc.
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Cons

• Software Development Complexities
• 3D Modeling of Database Objects

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Project Objectives

• Build Customizable Database
• Provide Database Object Updates
• Integrate 3D Rendering Software with Database

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Customizable Database
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Smart Design Process
Pt.1 New Design
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Smart Design Process
Pt.2 Existing Design
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Smart Design Process
Pt.3 Download Images
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Preliminary Design
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Risk Management Plan

• Customers Acceptance
• User Interface Complexity
• Data Loss
• Insufficient Funding
• Integration of GUI, DB, and the COTS
• DB Server Hard Drive Failure
• Schedule Delays

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Risk Mitigation

• Customers Acceptance
• Likelihood - 4
• Consequence - 4
• Mitigation market the product as a short-term
  time and money saver
• User Interface Complexity
• Likelihood - 3
• Consequence - 5
• Mitigation keep the GUI simple and easy to use,
  collect beta test feedback on ease of use

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Risk Mitigation

• Data Loss
• Likelihood - 3
• Consequence - 4
• Mitigation employ UPS
• Insufficient Funding
• Likelihood - 2
• Consequence - 5
• Mitigation follow a strict budget with weekly
  budget reviews

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Phase 0 Inception
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Phase 0 Milestones

• Determine Project
• Prove Feasibility
• Make Project Plan
• Create SBIR Proposal
• Deliver Final Presentation
• Develop Professional Website

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Phase 0 Deliverables

• Major Functional Component Diagram
• Work Breakdown Structure
• Competition Matrix
• Gantt Charts
• Management Plan
• Evaluation Plan
• Marketing Plan
• Funding Plan
• Solution Description
• Research Documents

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Phase I Prototype Development
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Phase I Milestones

• Revise Project
• Work on Further Research
• Create Related Documentation
• Create Prototype
• Market Product
• Revise SBIR Phase I
• Hire Technical Support
• Revise Website

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Phase I Deliverables

• Revised Major Functional Component Diagram
• Constructed User Manual
• Assembled Prototype
• Documented Second Phase of Grant Proposal
• Updated Future Markets
• Updated Website

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Phase II Critical Design
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Phase II Milestones

• Setup Workplace
• Revise Phase I
• Attain Legal Information
• Acquire Beta Testers and Customers
• Design Software
• Review Manuals

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Phase II Deliverables

• Office Workspace and Workstations
• Legal Documentation
• Functional Implementation
• User Reports
• Bug Reports
• Updated Website

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Phase III Production Out Years
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Phase III Milestones

• Continued Development
• Marketing
• Maintenance

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Phase III Deliverables

• Updated Software
• Custom Database Updates
• Customer Feedback Reports
• Bug Reports
• Increased Profits

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Management Structure
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Management Plan

• Use a Mixed Organizational Structure
• Control Finances to Meet Budget Requirements
• Execute a Robust Market Strategy that will Yield
  High Profits
• Communicate with Customers to Ensure All their
  Needs are Met

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Evaluation Plan
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Marketing Plan

• Contract with CS Department for Testing
• Contract with Other Financial Departments at ODU
• Advertise at Design Conventions
• Solicit Upscale Commercial Design Companies
• Advertise through Interior Design Publications

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Market Analysis

• 24,643 Commercial Design Firms in the U.S.

Direct Media, Inc. newyork.construction.com
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Potential Market
Direct Media, Inc
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Deployment Plan
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Competition
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Funding Plan

• Obtain Small Business Innovation Research Funding
  from National Science Foundation
• Topic Information-Based Technologies (IT)
• Subtopic Applications, Data Mining and
  Management
• SBIR Funding Proposal Goal
• Phase I 100,000
• Phase II 750,000

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Phase I Hard Resources

• Part of units Cost
• Workstations 5 5,395.00
• DSL Internet 1 29.95
• 3D Software 1 800.00
• MySQL 1 Free
• MS Office 2003 1 499.99
• MS Visual Studio 1 799.99
• Total 7,524.93

DSL Internet
Workstations
Software License
MS Office 2003
799.99
29.95
MS Visual Studio .NET
499.99
800
5,395.00
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Phase II Hard Resources

• Part of units Cost
• Raid Storage 1 1,187.96
• Raid Controller 1 647.56
• Database 2 9,990.00
• DSL Internet 1 29.95
• Server 2 1,463.96
• Workstations 5 5,395.00
• High-end Laptop 1 3,785.00
• Total 22,499.43

RAID Storage
RAID Controller
Database
DSL Internet
Server
Workstations
High-end Laptop
1,187.96
3,785.00
647.56
9,990.00
5,395.00
1,463.96
29.95
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Phase III Hard Resources

• Part of units Cost
• Backup Database Server 1 731.98
• Backup Web Server 1 731.98
• DSL Internet 1 29.95
• Total 1,493.91

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Phase I Staffing
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Phase II Staffing
50
Phase III Staffing
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Return on Investment)
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Break Even Analysis
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Conclusion

• Problem and Solution
• Objectives
• Design
• Risks and Mitigation
• Project Phases
• Management Plan
• Evaluation Plan
• Marketing Plan
• Funding Plan
• Conclusion

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Questions
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Experts

• Interior/Architectural Design
• Ann Orwig, Director of Tidewater Operations for
  Gwaltney Fleming, Inc.
• Database Expert
• Chutima Boonthum, PhD Student, ODU, CS Dept.

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References

• http//newyork.construction.com/people/toplists/20
  04TopDesignFirms.pdf
• http//www.gwaltneyfleming.com/
• http//www.3drender.com/glossary/3drendering.htm
• http//www.rkdesigns.ie/services.htm
• http//www.punchsoftware.com/products/as18.htm
• http//www.i-d-d.com/interior_design_software/inte
  rior_design_software.htm
• http//www.punchsoftware.com/products/as3000.htm
• http//www.remodeling.hw.net
• http//www.real3d.com/about.php
• http//bps-interiors.com