An Introduction

1
An Introduction
Team Based

• Action Coaching

The fastest, most powerful way to produce
extraordinary leaders and extraordinary results.
2
Extraordinary leaders develop in the process of
producing extraordinary tangible results

• The new paradigm of leadership development is

• The prevailing paradigm of leadership development
  is going, going, gone!

• CEO driven, with a maniacal focus on top talent,
• Leadership development strategy linked to
  business strategy,
• Coaching people to achieve business breakthroughs
  and leadership breakthroughs in real time.

Talking Heads Mass Roll Outs Plastic
Binders Abstract Training Programs Computer Tick
Sheets Contrived Exercises
3
Team-Based Action Coaching is a Breakthrough
Program
For executives or business area leaders and their
leadership teams

• Action Coaching is a vision-based,
  business-connected, and a real time process.
• It is a powerful, fast method that produces
  extraordinary leaders and extraordinary results.
• The one-year process takes place inside your real
  leadership and business challenges.

Masterful Coaching powerfully impacted our
leaders and profoundly impacted our business
resulting in 200 million in new earnings.
-Richard Severance, SVP ConocoPhillips
4
I. A Breakthrough for Your Business
Lets talk about each deliverable
Team-based Action Coaching pays for itself 100,
200, 300 times over through breakthrough
projects that make or save the company money.

• Team-based Action Coaching is a powerful delivery
  system for delivering business breakthroughs.
• The team comes together to look at the strategic
  challenge and whats missing that will produce a
  breakthrough.
• Each individual creates a specific business
  challenge in service of the overall strategic
  challenge and the groups major thrusts.
• People create a route map and relationship map to
  success and are coached monthly to forward the
  action.

• Are you looking to break out of the No Growth
  Morass?
• Do you want to get your game-changing product
  ideas to market faster?
• Are you ready to reinvent your supply chain?
• Want big time cost savings that you know are out
  there?

5
II. A Breakthrough in Leadership
Lets talk about each deliverable
Developing leaders is more important than
developing a strategy. Jack Welch

• Action Coaching creates the business strategy to
  leadership strategy linkdelivering real
  leadership transformation.
• Each month people look at who they need to be and
  what they need to do to achieve their goals in
  their business with colleagues amid change and
  complexity.
• They are coached on their specific situation,
  provided a teachable point of view and a template
  for action.

• Want to transform senior leaders from good to
  great?
• Looking for a way to develop your next generation
  of leaders?
• Do you want to develop leaders in the context of
  driving for results?
• Are you seeking a real leadership transformation,
  rather than a sheep dip?

6
Leadership Breakthrough Examples

• From being a deal maker to a leader
• From coming up with a vision statement to getting
  your vision over the line
• From focusing on the numbers to focusing on
  getting every growth idea out of peoples heads
• From setting goals and making plans to mastering
  the corporate chessboard
• From being good at theory to executing and being
  passionate about getting things done
• From being the smartest person in the room to
  being collaborative

7
III. Becoming a High Performance Team
Lets talk about each deliverable

• In the process of coaching people on their
  breakthroughs goals consistent with the strategic
  challenges
• Individual objectives get agreed upon, conflicts
  get ironed out, and the team comes together and
  forwards action.
• The number of meaningful conversations rises
  dramatically as people discuss emerging issues
  and opportunities.
• A space is created where people genuinely stand
  for each others success.

• Looking for a higher level of alignment for a
  major change initiative?
• Seeking to reach breakthrough team goals faster?
• Looking for a real quality of dialogue?
• Need your group to recognize and disperse
  defensive routines?

.
8
IV. Developing Coaching Skills and a Coaching
Environment
Lets talk about each deliverable

• Leaders begin to truly stand for the success of
  the people they coach. Each person coaches 2 to 3
  direct reports.
• People offer to act as coaches/ mentors in
  shaping others leadership and business
  challenges and in taking action.
• They act as thinking partners in solving real
  business problemslistening, questioning
  assumptions, and making suggestions.
• They also use coaching to anticipate breakdowns,
  provide whats missing, and prevent costly
  failures.
• The program transforms coaching from an isolated
  event (once or twice a year) to a monthly/ daily
  activity.
• Coaching becomes the core of how people do
  business with their colleagues and direct reports.

9
The Structure of Action Coaching

• The masterful coach meets with the team once a
  month on their leadership and business
  challenges.
• In between group sessions, the coach has a 90
  minute phone call with each individual.
• The team leader is on every other call which
  builds their coaching skills.
• Each person in the program coaches 2 to 3 direct
  reports, thus creating a coaching environment.

The combination of a masterful coach and the
masterful program structure produces leadership
and business breakthroughs. Gary Peck, CEO, S
Group
10
Examples of How Different Leaders Used Coaching

• Action Coaching was used mainly to get a
  breakthrough business result for a company and
  for the team to become a high performance team in
  the process.
• Where there where already breakthrough projects,
  Action Coaching was used to create a breakthrough
  in leadership and a legacy of outstanding
  organization capability.
• Action Coaching was used to accomplish a 300
  million cost savings project that represented a
  shift in the way business was donea new level of
  coordination, alignment, communication,
  creativity, and leadership.

11
Examples Cont.

• Action Coaching was used to speed up the next
  generation of leaders, enhancing dramatically the
  organizational capability to face daunting
  mid-term and long-term challenges.
• Action Coaching was used to break from four
  consecutive years of mediocre or average
  performance and from a mindset of incremental
  improvement and resignationto actually
  delivering great business results and a climate
  of passion and possibility.

12
The Five Phases of the One-Year Action Coaching
Program
Action Coaching is Based on the Five Phases of
Breakthrough

• Formulation
• Each person creates significant leadership and
  business challenges and a concrete plan using our
  rigorous methodology which includes a clear and
  compelling commitment statement, specific and
  measurable conditions of satisfaction, an
  actionable structure for fulfillment, and
  designated key 30-day actions. It is imperative
  for this phase to be done extremely well and to
  have the coach, business leader and participant
  aligned and excited about the final product.
  (Months 1 and 2)
• Concentration
• This is the phase of getting the rocket off the
  ground by getting into a high level of
  activities and action. This is where you move
  from planning to execution. If you are going to
  have a breakthrough within a year, you must make
  significant measurable progress toward the
  breakthrough goals within the first 4 months.
  This includes quick successes, learning, driving
  for progress. (Months 3 to 6)

13
Five Phases Cont.

• Momentum
• The idea is to create concentrated effort so that
  after six months there is true momentum. This
  means getting as many people involved as
  possible, building on successes, and
  understanding key learnings so as to expand the
  scope of the project. You see the finish line and
  run toward it. At one point in this phase,
  victory becomes predictable. (Months 7-10)
• Breakthrough
• You need to lead and manage so that momentum
  brings you over the finish line.At one point in
  momentum, you know youve got it, but you have to
  do certain things to bring the result over the
  line. Dont take success for granted. (Month 10)
• Sustainability
• People ask What do I need to do to make this
  breakthrough sustainable? What future is now
  possible that I can stand for in the business and
  in my leadership, given what we have just created
  and where we are now? (Months 11,12)

14
Elements of the Group Sessions

• Individuals get into the HOT Seat for real time
  coaching
• The Action Coach and the business owner lead a
  public conversation with each coachee intended to
  make a difference in one of the four areas of
  Action Coaching.
• This is done in a way in which all participants
  contribute, as well as learn about coaching,
  leadership, and the business.
• Teachable Point of View
• The Action Coach brings to the group a TPOV
  (powerful distinction) that has the power to
  alter how people see things. These distinctions
  have been chosen carefully for being highly
  impactful and actionable.
• Peer Coaching
• People engage in one-on-one coaching
  conversations with their colleagues to support
  real time success, progress breakthrough
  execution, while learning and developing coaching
  skills.
• Debriefing
• Distinguishing and reviewing as a group all
  lessons learned.

All elements are aimed at execution so people can
turn their commitments into success.
15
Elements of Individual Phone Sessions

• We focus on insights, progress, breakdowns, and
  next steps on leadership and business
  breakthrough commitments and coaching of others.
• We focus on key project commitments.
• We deepen the understanding of the distinctions
  learned in the group sessions and ensure the
  powerful application in action of those
  distinctions.
• We also bring additional distinctions that are
  needed for a participant to break through or see
  openings for powerful action.

People see new openings for action, especially in
the areas where they were stuck or ineffective.
16
Examples of Teachable Points of View

• Leadership arises in taking a stand that a
  difference can be made vs. trying to look good.
• Design an Impossible Future Vs. Predictable
  Future.
• Be a game-changer who challenges the process
  rather than a game- player who maintains the
  status quo.
• Execute by linking the three core processes 1)
  People, 2) Strategy 3) operations.
• Create an environment of breakthrough and
  accountability vs. reasons and excuses.
• From win/lose and win/win, to transformational
  negotiation.
• Spend time on what makes a difference vs. whats
  is important or the trivial.

17
Key Aspects of Action Coaching

• Leadership
• Achieve a quantum leap in your leadership ability
  and in the way leaders think and interact
  together.
• Possibility
• Breakthrough commitments and a structure for
  fulfillment.
• Execution
• The ability to take a plan or blueprint and
  actually make something happen.
• Delivery
• People deliver measurable breakthrough results
  over the course of a year that have a bottom-line
  impact.

18
Masterful Coaching 1732 Beacon St. Brookline, MA
02445 617-739-3300 www.masterfulcoaching.com