MUSE General Body Meeting

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MUSE General Body Meeting

• Monday, September 17, 2007
• 600 700 PM
• Huntsman Hall 340

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Agenda

• Welcome and sign-in
• Getting acquainted with MUSE
• Opportunities for access
• Opportunities for leadership
• Upcoming activities
• How to get involved

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What is MUSE?

• A professional marketing organization that is a
  resource for
• Interactive Experience
• Access
• Affiliation
• Leadership
• Open to all class years and all majors (i.e. NOT
  just Wharton)
• A collegiate chapter of the American Marketing
  Association

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AMA Benefits

• What is the American Marketing Association?
• One of the largest professional associations for
  marketers
• 38,000 members worldwide
• The benefits of being a MUSE (AMA) member
• Allowance into the various regional conferences,
  including the International Conference at the end
  of the year
• Networking tools with marketing professionals and
  other colleges
• Access to industry information and marketing
  journals

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2007 AMA Collegiate Marketing Conference

• Overview of Conference
• November 2, 2007
• 13 speakers and 5 corporate sponsors
• 250 students from schools all over the east coast
• Positions Needed
• Director of Speakers
• Director of Corporate Sponsorship
• Director of Marketing and Logistics
• Benefits
• Networking Opportunities
• Resume Builder
• Short (but intense) time commitment
• If interested, contact adelamou_at_wharton.upenn.edu

Everyone is more than welcome to be part of the
AMA Committee, however directors will be chosen
based on short, informal interviews.
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Case Competitions - AMA

• WHAT?
• Goal Win for the 3rd year in a row
• Prize money 3000 for winning team
• Case client McGraw Hill Higher Education
• WHO?
• Approx. 12 case team members wanted (esp.
  sophomores and juniors)
• Not restricted to Marketing majors
• Must be paid member to participate
• WHY?
• Networking and learning
• Opportunity to apply classroom concepts
• Conduct research, plan a marketing strategy,
  pitch a creative campaign to a real client

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Case Competitions - AMA

• WHERE?
• AMA International Collegiate Conference
  (Sheraton Hotel, New Orleans)
• 8 teams present before client and AMA judges
• Thousands of schools, company representatives
• Workshops, panels, sales competition opportunity
• Marketing department covers expenses
• WHEN?
• Big time commitment
• Sept. 28, 2007 Application deadline
• 1st week of Oct. Interviews
• 2nd week of Oct. First team meeting
• Dec. 17, 2007 First round deadline for written
  submissions
• April 3-5, 2008 Final rounds at the conference
  in New Orleans

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Case Competitions - AMA

• HOW?
• Application sent out on MUSE listserv (make sure
  you sign up)
• Submit resume and application to Amanda Ganske
  (aganske_at_wharton.upenn.edu) and Joanne Tong
  (raissa_at_wharton.upenn.edu) by noon on Friday,
  September 28th
• Information on interviews and decisions to
  follow

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Case Competitions - Other

• Penn Club Challenge
• 2007 team generated almost 20,000 from a 2000
  marketing budget signed up 94 new members, or a
  35 increase
• 2 MBAs, 4 undergrads
• February April 2008
• Wake Forest Case Competition
• 2007 team won a case regarding cell phone
  penetration and marketing
• 4 members
• October December 2007

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Consulting Projects

• Clients
• Small business, non-profits, and on-campus
  organizations
• Example La Casa Latina
• Project outlook Stephen Koch, The Square Agency
• Team
• Freshmen, Sophomores and Juniors, 2 10 Penn
  students
• Timeline
• Applications due September 21
• 1-2 months in length depending on project

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MARC2008 Marketing and Retail Conference

• Purpose
• Attend a career and internship fair with the top
  marketing and retail companies in attendance
• Hear a keynote speaker from Kohls while enjoying
  a free lunch with company representatives
• Tentative date February 1, 2008

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Leadership
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Open Board Position Secretary

• Responsibilities
• Compiling weekly board meeting minutes
• Reserving rooms for meetings and events
• Planning and Coordinating Board Leadership Forum
• Tracking membership at events
• Benefits
• Exposure to all MUSE Activities
• Prep for further advancement to other board roles
• Event Planning Experience MUSE Board Leadership
  Forum
• Applications due on Wednesday, September 19
• Interviews on Friday, September 21

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Flix55.com Project

• Video Sharing Site
• Facebook
• YouTube
• Marketing Partnership
• PD Committee Only
• Open Positions
• Chair of Flix55 Relations
• Director of Media Development
• Director of Marketing

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Committees

• Professional Development
• External Relations
• Networking and Social Relations
• Conferences
• AMA conference
• MARC

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Committee Professional Development

• Join this committee and be able to participate in
  the following
• Help develop corporate relations via planning
  speakers and workshops
• Participate in internal development workshop
  planning
• Committee meetings Wednesday, 7PM, JMHH 345

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Committee External Relations

• Join this committee and be able to participate in
  the following
• Organize events with fellow MBAs, including
  social gatherings, resume and interview
  workshops, and speakers
• Start preparing for our alumni weekend
  activities!
• Increase your networking opportunities ? interact
  with professionals at a major companies, and
  former MUSE alums
• Committee meetings Wednesday, 8PM, JMHH 345

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Committee Social and Networking

• Join this committee and be able to participate in
  the following
• Help MUSE members enjoy their experiences beyond
  the corporate events like fun events at Six Flags
• Facilitate networking between faculty and
  students
• Job shadow trips to New York and around
  Philadelphia
• Looking specifically for Publicity chair,
  Hospitality Chair, and Historian
• Committee meetings Wednesday, 6PM, JMHH 345

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Finance Assistant Treasurer

• Responsibilities
• Work with current Treasurer on membership dues,
  event budget planning and corporate sponsorship
  management
• Learn the process of reimbursement through
  Wharton Council and SAS
• Benefits
• Exposure to all MUSE Activities
• Prep for further advancement to other board roles

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Graphic Design

• Responsibilities
• Design all MUSE communications and marketing
  materials
• Work on the AMA Annual Report and Chapter Plan
• Host a Design 101 session on the basics of
  Photoshop and on campus marketing
• Benefits
• Exposure to all MUSE Activities
• Prep for further advancement to other board roles
• Opportunities for placement in
• If you have previous experience in design, apply
  to co-host the Design 101 session and get
  experience in event planning

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Upcoming Events
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Real Marketing 101

• Hear from upperclassmen and alumni
• MKTG course recommendations
• Career paths and OCR
• September 24 at 7pm
• JMHH 340

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NYC Shadow Trip

• Learn about marketing careers at top marketing
  firms in New York City
• Transportation provided for MUSE members
• Tentatively scheduled for October 5
• Look for more info in upcoming MUSEflashes

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Six Flags Marketing

• Learn about Six Flags marketing and then have a
  day of play!
• Transportation provided for MUSE members
• Tentatively scheduled for October 19
• Look for more info in future MUSEflashes

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Professor Luncheons

• Get an academic view of marketing from top
  Wharton faculty
• Scheduled with Prof. Fader, an expert in the
  media and entertainment industry
• October 11, 12pm
• Sign ups will be broadcast through MUSEflashes
• Open to MUSE members only

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Other important dates

• App due for secretary Wednesday, September 19
• App due for consulting projects Friday,
  September 21
• First committee meetings, Wednesday September 19,
  JMHH 345
• AMA Conference (Adela Mou, adelamou_at_wharton) -
  5PM
• Social Networking (Linda Cheung,
  chelinda_at_wharton) - 6PM
• Professional Development (Sean Oliver,
  seane_at_wharton) - 7PM
• External Relations (Natasha Petrukhin,
  npetrukh_at_sas) - 8PM

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MUSE Membership

• To get a chance to participate in these
  opportunities, become a paid member!
• Go to http//musepenn.org for AMA application
• 50 membership fee also payable online
• Make sure you are part of the MUSE listserv
• Deadlines to be a MUSE member
• October 1 Sign up by this date and get a free
  gift
• October 22 Final day to pay MUSE membership

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Thank you!

• www.musepenn.org