General Body Meeting

1
General Body Meeting

• Wednesday, November 29th 2006
• 630 730 PM
• Rebuild and Renew

2
Presidents Update

• Why Rebuild and Renew?
• Renew New Orleans theme of 2007 AMA Annual
  Case Competition
• Restructuring needed to strengthen our chapter in
  its second year of AMA affiliation
• Strong foundation needed for our chapters
  short-term and long-term goals
• Whats been rebuilt and renewed?
• Purpose of organization as AMA Chapter
• MUSE logo and look
• MUSE website (http//musepenn.org)
• Board Structure

3
Board Structure
President
Executive V.P.
V.P. Professional Development (3 ? 2)
V.P. AMA Affairs
V.P. External Relations
V.P. Networking and Social Events
Treasurer
Director of Graphic Design
IT Director
Webmaster
Secretary
4
The Easy Ones First

• President (of MUSE/U.Penn Chapter of AMA)
• Co-leads weekly exec board meetings
• Liaison to faculty advisor, Keith Niedermeier,
  and marketing department
• Provide overall strategic direction for the group
• Executive Vice President
• Assists VPs with their initiatives
• Will take ownership of our long-term community
  service/consulting arm
• Organizes case competitions non AMA case
  competitions
• Secretary
• Takes meeting minutes and ensures smooth
  operations of exec board
• Treasurer
• Handles MUSE financial affairs and balances our
  budget
• Director of IT and Web Master
• Maintain MUSE website, listservs and MUSE email
  account.

5
Now the Good Stuff

• Our long term goal
• Chapter of the Year within 5 years.
• In the near future, our objectives are
• To increase AMA membership to establish greater
  presence in AMA community
• To increase fundraising to hold more large scale
  events
• To engage in community service through consulting
  initiatives
• To maintain our strong professional development
• To achieve our objectives, new positions must be
  filled across different committees

6
AMA Affairs

• Director Steve Gibson (sgibson2_at_wharton.upenn.edu
  )
• Responsibilities
• Recruit and serve as liaison to AMA Case Team,
  form teams and serve as mentor for other AMA case
  competitions
• Work with President to set theme and content of
  AMA Chapter Plan and Annual Report
• Represent MUSE at national and regional AMA
  events
• Spring 2007 Initiatives
• Organize regional AMA Conference to be hosted by
  MUSE in Fall 2007
• Create content of MUSE Annual Report
• 29th Annual AMA Collegiate Conference in New
  Orleans
• Open Positions
• VP of AMA Affairs
• Co-Captain for 2008 AMA Annual Case Competition
  Case Team

7
External Relations

• VP Deborah Garber (deboraj_at_wharton.upenn.edu)
• Responsibilities
• Serve as liaison between MUSE and marketing
  alumni
• Work with MBAs on mentorship program
• Form strategic partnerships and sponsorships for
  MUSE
• Creates and distribute MUSEletter and MUSE media
  kit
• Spring 2007 Initiatives
• Speed Networking event
• Pilot our community service consulting initiative
  with EVP
• MBA mentor program
• Annual alumni dinner
• Secure year-long partners/sponsors
• Open Positions
• Director of Alumni Communications
• Director of Corporate Sponsorship

8
Professional Development

• VPs Catherine Klinchuch (cklinchu_at_wharton.upenn.e
  du)
• Melissa Lamb (lambmr_at_wharton.upenn.edu)
• Zeynep Yenigun (zyenigun_at_wharton.upenn.edu)
• Responsibilities
• Work with companies to create events that
  increase our members marketing knowledge
• Work with Career Services to prepare students for
  marketing recruiting
• Bring in speakers across different disciplines of
  marketing
• Spring 2007 Initiatives
• MARC 2007 (Friday, January 26th)
• Internship Prep Mock Interviews and workshops
  with MBAs and Career Services
• Events Brand Management 101 with Kraft,
  Corporate Image Marketing,
• Philadelphia Interactive
  Marketing, International Marketing Panels
• Open Position
• Head Co-Chair of MARC 2008

9
Networking and Social Events

• VP Linda Cheung (chelinda_at_wharton.upenn.edu)
• Responsibilities
• Work with other MUSE VPs and committees to plan
  logistics and social aspect of major events and
  conferences
• Manage MUSE Facebook group
• Maintain photo gallery for all MUSE events
• Generate publicity for MUSE events
• Spring 2007 Initiatives
• Coordinate 2 shadowing trips (Philly and New York
  marketing companies)
• Organize Senior Marketing Banquet
• Coordinate monthly Professor Luncheons
• Open Positions
• Publicity Director
• Logistics Director

10
A Recap

• All applications due by 5 PM on Friday, December
  8, 2006.
• Send applications to respective VPs.
• Applications available on MUSE website and will
  be distributed to listserv.
• External Relations (Deborah Garber
  deboraj_at_wharton.upenn.edu)
• Director of Alumni Communications
• Director of Corporate Sponsorship
• AMA Relations (Steve Gibson sgibson2_at_wharton.upen
  n.edu)
• VP of AMA Relations
• Co-captain of the 2008 AMA Annual Case
  Competition Case Team
• Networking and Social Events (Linda Cheung
  chelinda_at_wharton.upenn.edu)
• Publicity Director
• Logistics Director
• Professional Development (Zeynep Yenigun
  zyenigun_at_wharton.upenn.edu)
• Head Co-Chair of MARC

11
In Other News

• Its never too late to become a paid MUSE member!
• 50 Membership fee make check out to MUSE
• Leave cash/check in MUSE mailbox in mktg.
  department (7th floor)
• Go to http//www.musepenn.org for AMA application
• Join MUSEs Facebook group to get additional
  updates
• We want you to get involved!
• Join one or more of our committees!
• Email our VPs with any questions you might have.
• Foundations of Marketing Conference
• Friday, December 1st 11AM 430 PM
• OCR Panel, Lunch, Career Panel and Internship
  Panel
• Email Melissa Lamb (lambmr_at_wharton.upenn.edu) for
  details

12
Thank you!

• Good luck with finals, and well see you soon!
• Email muse_at_dolphin.upenn.edu
• with any questions or comments.