Multimedia Authoring II

1
Multimedia Authoring II

• Week 3 Text
• Veronica Noone

2
Agenda

• Type Terminology
• Legibility
• Scan-ability
• Tips for basic screen and text design
• Working with Text

3
Words are Saturated in Meaning

• Text is the most basic media type in multimedia
• Sometimes referred to just as content
• Words must be chosen carefully
• Words appear in
• Titles
• Menus
• Navigational aids
• Test the words you plan to use
• Keep a thesaurus handy

4
Type Terminology

• Typeface

Arial Courier Times New Roman Verdana
serif
sans-serif
5
Type Terminology

• Leading
• Named for the pieces of lead used to increase the
  space between lines

Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit
in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
Leading
6
Type Terminology

• Kerning
• Space between character pairs

7
Character Metrics
8
Legibility

• The most important factor
• What factors can affect legibility?

9
Legibility

• New multimedia Designers tend to bonkers with all
  the choices!
• Watch
• Font size
• Color contrast
• Backgrounds
• Moving text

10
Scan-ability

• Nobody likes to read off the monitor
• They scan
• Use headline levels
• Meaningful headings
• Users like lists!
• Emphasize text accordingly

11

• Lets take a look at some tips for basic screen
  and text design

12
The Coppertone Approach

• When designing screens use the Coppertone
  approach
• Eye catching entertaining center of attention
• No more on screen that you wont be able to read
  driving by at 50mph
• (Stevenson)

13
Simple Screen Design

• Each screen should contain only one idea
• Keep text short and simple
• Use no more then 3 comparative colors and keep
  colors consistent from screen to screen
• Use no more then 3 fonts on a screen and keep
  fonts consistant
• (Diamondstone)

14
Making Key Points

• KISS
• Make it memorable
• Sat it at least twice using different words
• Support it Visually (well get there!)
• (Matton)

15
7 Plus or Minus 2 Principle

• Seven lines of text
• Seven words per lines
• Seven items in a list
• Seven highlighted words or phrases
• Plus or Minus 2!
• (Droms)

16
Working with Text

• Text is at the heart of most online and
  multimedia projects
• It is an important aspect of the project because
  of searches, indexing and organizing of data.
• Maintenance is always an issue.
• Soooo lets work with some text!