Title: The Psychology of Motion: How animation influences emotion
1The Psychology of Motion How animation
influences emotion
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2Animation is an excellent method to associate
with the audience in a fun and new manner. In
recent years animation has been utilized in many
fields to just increase knowledge, marketing,
advertisement and age group from infants to
adults. The present communication expounds the
systematic review on the influence created by
animation on the viewers visual attention.
3The animation has influenced the viewers visual
attention through the amalgamation of different
stimuli and highly organized presentation. The
animation has influenced the viewers visuals in
gaining greater conceptual understanding, thereby
facilitating their cognitive response. The
animation was helpful in enhancing learning
skill, food marketing, and teaching
strategy. Furthermore the drawbacks and future
recommendation of studies were extended. In
addition challenges and open issues faced during
studies were discussed. Finally the priority
areas in animation for promising visual future
direction to visualize large pool data, provide
pool data, provide smart communication and design
3d modelling structures were highlighted.
4Animation is a comprehensive introduction to an
animated film from cartoon to computer
animation. In the common mans term it may be
described as a state of being full of life In
laymans terms it may be described as a condition
as being full of life. It brings the life of
inanimate objects to moving objects thereby
attracting the modern world with its features. In
other words it is a form of pictorial
presentation. It has become an essential form of
presenting multimedia materials for learners to
understand. One of the most notable impacts of
animation is the emotional response it may evoke
to viewers. Whether its joy, sadness, fear ,
excitement animated media has the ability to
create strong emotion and engage us to a deeper
level.
5Animation is a form of storytelling and stories
are a crucial part of human experience. The
earliest days of human history people have used
stories to make sense of the world around them,
pass on knowledge and wisdom and thus it might
get connected with others. Animation takes
storytelling to a new level using visuals and
sound to create rich and immersive experiences
that may transport one to new places and
introduce us to new characters. Beyond
storytelling itself, animation uses a wide range
of techniques to raise emotional
responses. Animators may use color and lighting
to create mood and atmosphere or use music and
sound effects to just heighten tension or
excitement. Characters may be designed with
specific facial design and body language that may
convey emotion and it helps one to connect into a
deeper level.
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Nostalgia and emotional connection
Another important factor of the emotional impact
of animation is nostalgia. Many of us grew up
watching classical animated films like Beauty and
the Beast. These movies hold a special Space in
our hearts. When we visit these films as adults
we just go through a lot of emotion and memories
that may be very powerful. The emotional
connection to animated media may impact our
behaviour in various ways. It may influence
movies we prefer to watch or the products we
prefer to buy. One may seek out animated media
ways to connect to others who may share our love
for these kinds of stories.
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Physiological principle in animation
In The emotional impact of animation there are a
number of physiological principles and theories
at play in the way animated media is created and
received. As for example, social learning theory
suggests that we learn by observing and by just
imitating others. Animated media may just serve
as a powerful element for teaching these
behaviours. Children in particular may learn
social skills and values from animated characters
and storylines.
83
Visual elements and perception
One of the best aspects of animation is the way
it uses elements to impart message and
emotions. From shape and character to the color
palette of the film itself of animated media. For
example, characters with exaggerated facial
features or body proportions may be more
memorable and engaging to viewers. Similarly the
use of color may be used to convey mood and
emotion. Bright colors may create a sense of joy
and excitement while dark colors may create a
more sober or serious tone.
94
Mental health and illness in animation
The way mental health and illness are portrayed
in animated media one may have an impact on our
attitudes and behaviour toward these
issues. Historically mental illness has been
stigmatized and misunderstood and animated media
has itself played a major role in posing a
challenge to these negative attitudes. In the
Pixar film Inside out the main characters are
personified as characters that help her to accept
the challenges of adolescence. The portrayal of
emotions as complex and multifaceted may help
children and adults alike to understand their
emotional experience and thus reduce the stigma
that surrounds mental health issues.
105
Animation and cultural values
Animated media may have a major impact on ones
cultural values and beliefs. Stories have been
used as a way to transmit cultural knowledge and
values from one generation to the next
generation. For example Disney films often
promote themes of friendship, loyalty, and
perseverance, while Studio Ghibli films explore
themes of environmentalism and respect for
nature. The psychology of animation is a rich and
complex topic that touches a range of emotion and
behaviour. One may appreciate the power of this
medium and use it to promote positive change in
ourselves.
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