News Media Monitoring

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Will the Future of Search be Semantic in 2021?

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Table of Contents
What Is News Media Monitoring?

Limitations of Lexical Search or Keyword Search

What Is the Importance of Semantics in News Media
Monitoring?
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Why Is Semantic News Media Monitoring Better Than
Lexical Search?

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A news media monitoring platform allows you to
monitor news sites, news feeds, social media, and
other sources for news and reviews about your
brand and then aggregates all this information to
give you valuable insights. Through news and
social engagement it allows you to see how people
really feel about your brand through sentiment
analysis and mapping.
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What Is News Media Monitoring?
The first step in understanding why semantic news
media monitoring is better than lexical search is
knowing what news media monitoring actually is.
News media monitoring, similar to social media
listening, allows you to listen to news media for
mentions about your brand, your industry, or any
other keyword or topic thats important for your
business.

In this way, you gain valuable insights into your
marketing campaigns and initiatives, your
competitors, and your industry which allows you
to keep a close eye on your business reputation
and compare it to industry benchmarks. News media
monitoring does not only allow you to see how
your brand is portrayed in the media but also
allows you to manage it and improve it where
necessary.
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Limitations of Lexical Search or Keyword Search
Considering the above, the question is why not
just use keyword or lexical searches to find
mentions about your brand on news media instead
of investing in a news media monitoring platform?
The reason is that even though keyword searches
can be helpful when you want to find specific
information in vast amounts of data, it has
serious limitations when it comes to scouring
through millions of news and media pieces to gain
insightful information. News sentiment analysis
can give you nuggets of information from the vast
sea of data that you would probably be unaware
of, had it not been for an AI-models deep search
and neural network finding that particular
combination of aspect-co occurrence.
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What Is the Importance of Semantics in News Media
Monitoring?
Lets look and why its so important in news
media monitoring to apply semantics. A semantic
algorithm -
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