Social Media Marketing (SMM)

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SMM(SOCIAL MEDIA MARKETING)
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CONTENT

• WHAT IS SMM
• WHY WE NEED OF SMM
• TYPE OF SOCIAL MEDIA
• SMM MONITORING TOOLS
• ADVANTAGE OF SMM
• DISADVANTAGE OF SMM
• CONCLUSION

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WHAT IS SMM

• Social media marketing (SMM) refers to techniques
  that target social networks and applications to
  spread brand awareness or promote particular
  products. Social media marketing campaigns
  usually center around Establishing a social
  media presence on major platforms.

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NEED OF SMM

• SMM is easily sharable marketing
• A strong social media presence builds brand
  loyalty
• Social media gives you the ability to quickly
  respond to the customer
• Customers you didnt know existed will find you
• Social media gives you a wider reach

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TYPE OF SOCIAL MEDIA

• Social networks
• Bookmarking sites
• Social news
• Media sharing
• Microblogging
• Blog comments and forums

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SOCIAL NTWORKS

• A social network site is a social media site that
  allows users to connect and share with people who
  have similar interests and backgrounds. Facebook
  is the most popular example of a social network
  website

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BOOKMARKING SITES

• These sites allow users to save and organize
  links to any number of online resources and
  websites. A great feature of these services is
  the ability for the user to tag links, which
  makes them easier to search, and invariably,
  share with their followers

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SOCIAL NEWS

• This is a social news site that allows its users
  to post news links and other items to outside
  articles. Users then vote on said items, and the
  items with the highest number of votes are most
  prominently displayed

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MEDIA SHARING

• Media sharing websites allow users to share
  different types of media, such as pictures and
  video. Most of these sites also offer social
  features, like the ability to create profiles and
  the option of commenting on the uploaded images

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MICROBLOGGING

• These are just what they sound like, sites that
  allow the users to submit short written entries,
  which can include links to product and service
  sites, as well as links to other social media
  sites

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BLOG COMMENTS AND FORUM

• An online forum is a site that lets users engage
  in conversations by posting and responding to
  community messages. A blog comment site is the
  same thing except a little more focused

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SMM MONITORING TOOLS

• Hootsuite
• TweetReach
• Klout
• Social Mention
• Twazzup
• Addictomatic
• HowSociable

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ADVANTAGE OF SMM

• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• Cost-Effective

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DISADVANTAGE OF SMM

• Time Consuming
• Risk of negative comments
• Hackers Threat

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CONCLUSION

• We are in the era of new media with many social
  networking sites. People are spending a good
  amount of their time on social networking sites
  in their "online social life". The global online
  connectivity has enhanced to a great degree
  today. Just a decade ago there were only a
  handful number of social networking sites whereas
  that number has grown now significantly.