Media Monitoring and gender

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Getting started

• Follow the GMMP Monitoring Methodology Guides
• Monitoring involves
• Quantitative Analysis the numbers of women and
  men in the world's news, the types of story in
  which they are found, the roles they play in the
  news.
• Qualitative Analysis A detailed study of some
  news stories, to illustrate basic patterns in the
  reporting. This analysis will be done by the
  national and regional coordinators. But we need
  every individual monitor to help identify
  suitable stories.

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Getting started

• Which media to monitor and how to select them
• National media
• Most important by circulation or reputation
• Try to reflect balance and diversity across
  ownership, political views, audience, language,
  geography,
• Accessibility must be able to receive it.
• Look at the listing of GMMP media density bands
  to see how many newspapers, radio, television and
  where applicable, online news sites and twitter
  feeds should be monitored in your country.

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What to code - Print

• 12 to 14 Main stories news only!
• If story starts on main news and is continued
  elsewhere code all of it
• Code all items on main page, then move on
• Code images the same as you would another story

• What NOT to code
• Editorials, commentaries, letters to editor
• Story listings
• Jokes and cartoons
• Weather reports
• Advertising

When in doubt code it and let us know
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What to code Radio Television

• Main news only!
• Full news bulletin include all types of news,
  local, national, international. etc
• Sports and weather where part of the news
• Only one from each station

When in doubt code it and let us know

• What NOT to code
• Introductions or headlines sections
• Scrolling news text
• Advertising
• Documentaries, entertainment programmes

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What to code Internet News

• Major national websites first!
• Then regional (in-country) or local sites
• News only sites.
• Sites that reflect diversity and balance
•  

• What NOT to code
• Regional and international sites someone else
  is taking care of it!
• Blogs
• News aggregation sites such as Google News,
  Huffington Post and Reddit
• Wire services

When in doubt code it and let us know
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What to code Twitter News

• Twitter feeds that clearly belong to national
  (and if necessary, local) media houses.
• Twitter feeds concerned with news only.
• Feeds that reflect diversity and balance.
•  

• What NOT to code
•  Regional and international news media twitter
  feeds such as _at_asianewsnetwork
• Citizen bloggers and individuals accounts
• Wire services (e.g. _at_Reuters)
• Specialist services (e.g. _at_BNN)

When in doubt code it and let us know
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Golden Rules of Media Monitoring

• Rule1 Accuracy
• A few mistakes can tarnish the entire exercise
  and damage its credibility

• Rule 2 Fill in the form.
• Do it to the best of your ability. Check it again
• For most there is an unsure option this is
  bad but better than nothing.

• Rule 3 Rely on the story ONLY not what you might
  know
• Do NOT hunt for items about women or gender.
• Always refer to the GMMP methodology guide.

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Golden Rules of Media Monitoring
Rule 4 Back to Basics. When in doubt refer to
the GMMP methodology guide. If the answer is not
there, go to the overall objective to
monitor gender representation in the most
important news of the day. Work back from this
point. Communicate with us!
Rule 5 When it is, clear it is clear If the
answer is not clear from the outset and you find
yourself having serious doubts about it, it is
probably not clear. In which case err on the
side of caution.
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The JOY!

• Its about solidarity so in a lot of ways it
  gives me courage. - Gitiara Nasreen, Bangladesh.

• It is democracy in action, civil society making
  their voices heard...it reminds us of our
  humanity. - William Bird, South Africa

• A great experience for us! We are all very
  excited to participate in the GMMP because it is
  something that happens in the real world. Maria
  Angeli, Cyprus

• Being part of the GMMP network has been a
  learning experience for me ...it will help me
  become a better journalist. - Eliki Drugunalevu,
  Fiji.