Digital Marketing & Affiliate Marketing | SMBELAL.COM

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DIFFERENCE BETWEENDIGITAL MARKETINGAFFILIATE
MARKETING

• How Digital Marketing differs from Affiliate
  Marketing

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TABLE OF CONTENTS
INTRODUCTION
TYPES OF DIGITAL MARKETING
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BASIC TERMS USED INAFFILIATE MARKETING
BENEFITS OF DIGITAL AFFILIATE MARKETING
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INTRODUCTION
01

• What is the difference between Digital Marketing
  and Affiliate Marketing?

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DIFFERENCE BETWEEN DIGITAL AFFILIATE MARKETING

• Affiliate marketing is an online sales tactic
  that lets a product owner increase sales by
  allowing others targeting the same audience
  affiliates to earn a commission by
  recommending the product to others.
• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital medium.

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TYPES OF DIGITAL MARKETING
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• Most common types of DM

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TYPES OF DIGITAL MARKETING
PAID SEARCH
SEARCH ENGINE OPTIMIZATION
Paid search, or pay-per-click (PPC) advertising,
typically refers to the sponsored result on the
top or side of a search engine results page
(SERP). You only pay when your ad is clicked.
Search engine optimization (SEO) is the process
of optimizing the content, technical set-up, and
reach of your website so that your pages appear
at the top of a search engine result for a
specific set of keyword terms. 
CONTENT MARKETING
SOCIAL MEDIA MARKETING
Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly defined audience
and, ultimately, to drive profitable customer
action.
Social media marketing refers to the process of
gaining traffic or attention through social media
sites.
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TYPES OF DIGITAL MARKETING
EMAIL MARKETING
MOBILE MARKETING

• Email marketing is the act of sending
  a commercial message, typically to a group of
  people, using email. 

• Mobile marketing is a way in which technology can
  be used to create personalized promotion of goods
  or services to a user who is constantly connected
  to a network.

MARKETING AUTOMATION
Marketing automation is an integral platform that
ties all of your digital marketing together. 
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BASIC TERMS USED IN AFFILIATE MARKETING
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BASIC TERMS USED IN AFFILIATE MARKETING
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• Affiliate marketplace

• Affiliates

• Affiliate software

Affiliate link
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Payment mode
Affiliate manager/OPM

• Affiliate ID

Commission percentage/amount
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2-tier affiliate marketing
Landing pages
Custom affiliate income/account
Link clocking
Custom coupons
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BENEFITS OF DIGITAL AFFILIATE MARKETING
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BENEFITS OF EACH
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WRAPPING UP!

• Basically, Digital marketing is the marketing of
  products or services using digital technologies,
  mainly on the internet.
• Affiliate marketing is known as a marketing
  technique in which single business rewards single
  or more affiliates or publishers for bringing
  customers or visitors through various affiliate
  marketing ways. In other words, as an affiliate
  or publisher, when you support someone's business
  by promoting their products or services and earn
  commission for that, is known as affiliate
  marketing.
• This is the best and simple concept for
  understanding this.

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