E Marketing E Newsletter and E-Surveys

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E MarketingE Newsletter and E-Surveys

• Are They For You???

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What is E Marketing

• The Use of Email To
• Market your club to others
• Communicate with your
• members
• Promote your events
• Determine your policies

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Why Should You Be Using It?

• Saves money on postage
• Keeps your name and purpose in
• front of members and potential
• members
• Provides a quick and easy to use
• information platform
• Lets you customize your message to
• a targeted audience

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• Ability to obtain almost instantaneous
• feedback
• It can be very effective
• Low time and man hours expenditure
• Emails are an accepted way of
• communication, especially among the
• younger generation

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Two Methods

• Do It Yourself
• Requires time, expertise and training
• May save you money
• May or may not look professional
• Limitations on monitoring success of email
  delivery

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Requirements

• Need to find a person to do the job
• Need to create an organization template (your
  logo, your look)
• Need familiarity with importing graphics and
  information and successfully sending them to
  others
• Dependence on a person with expertise
• and, or finding a person with expertise.

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Subscriber Service

• Advantages
• Requires less expertise
• More monitoring features
• Ease of use allows multiple people to learn
  system
• Often looks more professional

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Subscriber Services

• Ability to continually reproduce your exact
  organization image
• Disadvantages
• It costs money
• Some limitations on ability to customize

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What Should You Look For?

• Your Style
• Ability to use or pick from a variety of
  templates with some customizing features
• You may want organization colors,
• font size and font style that your
• group uses and to your club logo

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Easy Content Addition and Manipulation

• Move, add, delete or change layout easily (point
  , drag and drop)
• Be able to block items
• Ability to add pictures(May cost more)
• Ability to modify template with your own HTML
  email design to further customize and realize
  your organization look

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Contents of Email List

• Needs to have list importation features
• (from spread sheet or from current outlook
  express or other email groupings)
• Should have ability to integrate with your web
  site using a join my list visitor sign up box
  on web site
• Have a forward to a friend link on each email
  sent

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Additional Contents

• Ability to have several email groups
• Ex. Members VS Non Members
• Ability to easily to add or delete from those
  groups
• Ability to store other information besides just
  email addresses (phone numbers, address info,
  ect.)

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• Ability to safely subscribe or unsubscribe for
  those receiving your Enews.
• Email lists must be safe and not for sale
• Ability to find which emails bounced or failed
  to be delivered so that you can clean up your
  list.

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Delivery Monitoring

• Format testing
• (to make sure everything including
• the graphics makes it through as
• sent)
• Help in dealing with other internet
• providers if problems do occur
• A company that stays up to date with
• email sending laws

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Tracking and Reporting

• Very Important
• See who opened your email and what
• items they clicked on
• Helps you develop interesting and
• member relevant content
• Find how many people opted out of
• your email service

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Tracking Reporting Continued

• How many people forwarded the
• information to another person
• The ability to archive old ENews
• send outs so that people can
• access them.
• Archives can be accessible from
• web page

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On Line Surveys

• Value
• Determine how your members feel
• about an issue
• Instill a feeling of member contribution
• and participation
• Get feed back on how to improve
• services and events

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What To Look For

• Pre made templates with
• Ability to easily
• Change questions
• Monitor results
• Use of graphs to show results
• Export results to other
• formats

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Also

• Analyze your information using your own filters
• Ability to rank information numerically
• (on a scale of one to ten how do you feel)
• Single answers or multiple answers
• Ability to skip a question

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Whats This Going To Cost Me?

• Things to look for
• What does the basic package include?
• What do add ons Cost me?
• (Ex. more graphics, better monitoring)
• How many Enews can I send per month?

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• How many people can I send Enews to?
• (the larger your list the higher your monthly
  fee)
• Will add on or forward features increase your
  list size and perhaps exceed your budget?

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• Look for packaged items for reduced cost (Enews
  plus survey for discount)
• Discounts for Non Profits and prepayment
• How good is the support?

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Its Cheap!

• Your Email
• List Size Your Low Monthly Fee
• Email Marketing Survey Bundle
• 0-500 15 15 30 22.50
• 501-2,500 30 30 45.00
• 2,501-5,000 50 50 100 75.00
• 5,001-10,000 75 75 150 112.50
• 10,001-25,000 150 150 300 225.00
• 25,000 Call for Special Pricing
• Prepay Options Standard Prepay Nonprofit/Educ
  ation
• 6 Month Prepay 10 Discount 20 Discount
• 12 Month Prepay 15 Discount 30 Discountu

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Ethics and Email Lists

• Develop a policy on Enews lists and the
  monitoring of your Enews
• Sale or sharing of lists
• What you will monitor and what you will do with
  that information
• How far you go in finding out what an individual
  opens or answers

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• How often do you send Enews?
• How often you do surveys?
• The Goal is to keep your name in
• front of your members while
• providing quality information and
• interaction.
• They will only open it if it is
• something of value
• Dont over due it

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Pitfalls

• E News will not replace a
• hold in your hand
• newsletter.
• Remember that not
• everyone uses email.
• Your risk losing non computer literate members if
  you rely too much on E news.
• People like a hold in your hand newsletter.

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• Member Vs Non Member Enews and Content
• If you give Non Members too much information
  they will have no reason to pay dues to join
  your organization. You should decide how much
  and what information you put in Enews.

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Summary

• Great communication tool
• Inexpensive and easy to use
• Makes you look professional
• Can boost membership, attendance and membership
  retention
• Can save you money
• Can make you money

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Example of Arizona Bowhunters E-news
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Vendors

• Constantcontact.com
• iContact.com