Title: The Future of Marketing Communications
1The Future of Marketing Communications
Charlotte Novom Novom Marketing 8033 Sunset Blvd
863 Hollywood, CA 90046 323.882.8333
October, 2005
2Marketing Communications
Our practice deals with marketing communications,
primarily in the non-paid arena, i.e. editorial
coverage in print, broadcast, electronic, and
promotions. Unlike traditional advertising,
marketing communications has several distinct
advantages unbiased third party endorsement
cost efficient and it engenders leveraging and
customization.
3Top 10
- The following are our Top Ten Topics for the
immediate future -
- (1) Marcom Valuation - Measurement and
Evaluation of Campaigns - (2) Integration and Leveraging
- (3) Third-Party Testimonial
- (4) New Methods, such as Blogs
- (5) On-Line Press Rooms
- (6) Advertorial
- (7) Retention and ROI
- (8) Research
- (9) Customization
- (10) Interactive Passion
4Marcom Valuation
- Measurement and Evaluation of a campaign
- ROI
- Advertising Equivalency
- Target Media
- Message Content
- Coverage Location
- Neighboring Real Estate
- Retention
- Sales
- PR Trak
5Integration and Leveraging
- Touching your audience in multiple media
- TV website
- Print website
- Print TV
- Radio website
- Private access to customers/events
- The Resort Channel
6Third-Party Testimonial
- Celebrity Endorsement
- Product Placement/Sponsorship
- Creating word of mouth
- www.tripadvisor.com
7New Methods
- Blogs www.hotelchatter.com
- Pods
- Satellite (XM radio, Sirius)
- RSS
- Streaming
- MMS
8On-Line Press Rooms
- Superior photography
- Video library
- Streaming video story telling
9Advertorial
- The Lines between Church and State are now
blurred
10Retention and ROI
11Customization
- Space Dogs Travel Video Library talks to you
12Research
- Competitior research
- Lexis,
- Google alerts
- Profnet
- Media map
- PR Trak
13Interactive Passion
- Customers will tell you whats good and bad about
your product before even you will know. - Tap the passion!
14Public Relations Marketing Methods
Key Messages
Media Relations Resulting in Publicity
Guidebook Destination Oriented Publications
Broadcast Features/ Segments
Promotions Partnerships
Press Conferences Events Activities
15Clip Gallery
16Clip Gallery
17(No Transcript)
18KIA TV Commercial
19Duracell TV Commercial