MKTG 522 Effective Communication - tutorialrank.com

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MKTG 522 Effective Communication/ tutorialrank.com
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
course tutorials visit www.tutorialrank.com     Na
me the six steps in the marketing research
process as discussed in the Kotler text.   Why is
it important to include all of these steps in the
research process?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more course tutorials
visit www.tutorialrank.com   Why is it important
for a company to have a well written mission
statement?   What key points do you think need to
be included in the mission statement?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 1-7 All DQs For more course
tutorials visit www.tutorialrank.com   MKTG 522
Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ
2 (Strategic Marketing Planning) MKTG 522 Week 2
DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2
DQ 2 (Target Market Selection)
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
For more course tutorials visit www.tutorialrank.
com   What are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
For more course tutorials visit www.tutorialrank.
com   What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more course tutorials
visit www.tutorialrank.com   Week 3
Assignment  Create the Value Market Segmentation
Analysis and a Value Proposition  Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesforddeveloped by Lady
Bamfordwhich is successful in the UK
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 3 DQ 1 (Branding) For more course
tutorials visit www.tutorialrank.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
For more course tutorials visit www.tutorialrank.
com   As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure.
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more course tutorials visit www.tutorialrank.com  
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure.
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 4 DQ 2 (Marketing of Services)
For more course tutorials visit www.tutorialrank.
com   How is the marketing of services different
than the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more course tutorials
visit www.tutorialrank.com   Week 5
Assignment   Your assignment this week is to
review the IKEA Case Study below. While reviewing
it, consider it as background information for
your upcoming presentation to the IKEA
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more course tutorials visit www.tutorialrank.
com   As part of the Marketing Mix, Place, or
Channels of Distribution, is important to
understand. What is the difference between Direct
channels of distribution and Indirect channels of
distribution?
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more course tutorials
visit www.tutorialrank.com   Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more course tutorials
visit www.tutorialrank.com Week 6   Assignment
Communicate the Value   Communicate the Value
Integrated Marketing Communications Brief
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
For more course tutorials visit www.tutorialrank.
com   Describe Integrated Marketing
Communications (IMC). Why is it so important in
the 21st century for marketers to embrace this?
What are some of the concerns
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
For more course tutorials visit www.tutorialrank.
com   Select an advertisement to which you have
recently been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine.
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more course tutorials
visit www.tutorialrank.com   The Course Project
will involve you in developing an integrated
marketing communications (IMC) plan for a brand
of your choice. Integrating marketing
communications entails
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 7 DQ 1 (International Markets)
For more course tutorials visit www.tutorialrank.
com   Kellogg Company (you know them as
Kellogg's, makers of Rice Krispies, Corn Flakes,
and a variety of other cold cereal products)
celebrated its 100th anniversary a few years ago
in 2006.
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MKTG 522 Effective Communication/ tutorialrank.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more course tutorials
visit www.tutorialrank.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's
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MKTG 522 Effective Communication/ tutorialrank.com