MKTG 522 Enhance teaching/tutorialrank.com

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MKTG 522 Enhance teaching/ tutorialrank.com
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 1 DQ 1 (Market Research) For more
course tutorials visit www.tutorialrank.com     Na
me the six steps in the marketing research
process as discussed in the Kotler text.   Why is
it important to include all of these steps in the
research process?  
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more course tutorials
visit www.tutorialrank.com   Why is it important
for a company to have a well written mission
statement?   What key points do you think need to
be included in the mission statement?   Should a
mission statement also be a marketing tool?
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 1-7 All DQs For more course
tutorials visit www.tutorialrank.com   MKTG 522
Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ
2 (Strategic Marketing Planning) MKTG 522 Week 2
DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2
DQ 2 (Target Market Selection) MKTG 522 Week 3 DQ
1 (Branding)
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
For more course tutorials visit www.tutorialrank.
com   What are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
For more course tutorials visit www.tutorialrank.
com   What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable? Why is extensive
research necessary for an accurate definition of
a target market?
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more course tutorials
visit www.tutorialrank.com   Week 3
Assignment   Create the Value Market
Segmentation Analysis and a Value
Proposition   Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 3 DQ 1 (Branding) For more course
tutorials visit www.tutorialrank.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
For more course tutorials visit www.tutorialrank.
com   As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more course tutorials visit www.tutorialrank.com  
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 4 DQ 2 (Marketing of Services)
For more course tutorials visit www.tutorialrank.
com   How is the marketing of services different
than the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more course tutorials
visit www.tutorialrank.com   Week 5
Assignment   Your assignment this week is to
review the IKEA Case Study below. While reviewing
it, consider it as background information for
your upcoming presentation to the IKEA Senior
Management Team. More details on your upcoming
PowerPoint presentation to the management team
are provided at the end of the case study
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more course tutorials visit www.tutorialrank.
com   As part of the Marketing Mix, Place, or
Channels of Distribution, is important to
understand. What is the difference between Direct
channels of distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more course tutorials
visit www.tutorialrank.com   Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more course tutorials
visit www.tutorialrank.com Week 6   Assignment
Communicate the Value   Communicate the Value
Integrated Marketing Communications Brief
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
For more course tutorials visit www.tutorialrank.
com   Describe Integrated Marketing
Communications (IMC). Why is it so important in
the 21st century for marketers to embrace this?
What are some of the concerns of the marketer
when it comes to creating an IMC approach via the
promotional mix components of advertising, public
relations, sales promotion, direct marketing, and
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
For more course tutorials visit www.tutorialrank.
com   Select an advertisement to which you have
recently been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad (with the white duck
that squawks "AFFFFLAAAAAAAC!")
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more course tutorials
visit www.tutorialrank.com   The Course Project
will involve you in developing an integrated
marketing communications (IMC) plan for a brand
of your choice. Integrating marketing
communications entails identifying a brand
message and then conveying that brand message
through a series of touch points that are
relevant to the target customer. The figure
presented in the Week 1 Lecture captures the
steps involved in developing an IMC planthe
brand is the central concern around which the IMC
plan is developed. Early in the process, we
establish who the customer is, what the customer
wants, where the customer is, and then we think
about how we will reach the customer in
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 7 DQ 1 (International Markets)
For more course tutorials visit www.tutorialrank.
com   Kellogg Company (you know them as
Kellogg's, makers of Rice Krispies, Corn Flakes,
and a variety of other cold cereal products)
celebrated its 100th anniversary a few years ago
in 2006. As with many companies, it has attempted
to expand internationally.
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MKTG 522 Enhance teaching/ tutorialrank.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more course tutorials
visit www.tutorialrank.com   Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the carpeting was seen as
apparent camouflage for a more serious situation,
one that is alleged to have resulted in hundreds
of Toyota cars suddenly accelerating and unable
to stop, as well as several passengers dying in
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MKTG 522 Enhance teaching/ tutorialrank.com
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