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MKTG 522 Course Extraordinary Success/
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The Best way to predict the Future is to create
it.....To Best way....
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MKTG 522 Course Extraordinary Success/
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MKTG 522 Complete Course Project (Marketing
Plan) For more course tutorials
visit www.tutorialrank.com Course Project -
Final Marketing Plan Submission 1.0 Executive
Summary 2.0 Situation Analysis 2.1 Market
Summary 2.2 SWOT Analysis 2.3 Competition 2.4
Product (Service) Offering 2.5 Keys to Success
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MKTG 522 Week 1 Course Project Marketing Plan
Topic For more course tutorials
visit www.tutorialrank.com Course Project This
week, you will begin working on your Marketing
Plan that is due in Week 7. Click on the
Marketing Plan tab in Course Home for the full
details. Submit your Marketing Plan topic using
the Marketing Plan Topic Form found in Doc
Sharing. Please download and review the Marketing
Plan Guide in Doc Sharing prior to beginning your
marketing plan. Also, see the Sonic Marketing
Plan Example and Exercises in the Appendix of
your Kotler textbook. The questions asked in the
exercises may help you further develop your
marketing plan.
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MKTG 522 Week 1 DQ 1 (Market Research) For more
course tutorials visit www.tutorialrank.com
Name the six steps in the marketing research
process as discussed in the Kotler text. Why is
it important to include all of these steps in the
research process? Why is the first step the
most important?
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MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) For more course tutorials
visit www.tutorialrank.com Why is it important
for a company to have a well written mission
statement? What key points do you think need to
be included in the mission statement? Should a
mission statement also be a marketing tool?
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MKTG 522 Week 1-7 All DQs For more course
tutorials visit www.tutorialrank.com MKTG 522
Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ
2 (Strategic Marketing Planning) MKTG 522 Week 2
DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2
DQ 2 (Target Market Selection) MKTG 522 Week 3 DQ
1 (Branding) MKTG 522 Week 3 DQ 1 (Competitive
Strategies) MKTG 522 Week 3 DQ 2 (Competitive
Strategies) MKTG 522 Week 4 DQ 1 (Pricing
Strategies)
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MKTG 522 Week 2 Course Project Marketing Plan
(Draft 1) For more course tutorials
visit www.tutorialrank.com Course Project -
Marketing Plan Submission 1 This week, your
first draft of the Marketing Plan is due for
review and feedback. For complete details, click
on theMarketing Plan tab in Course Home and
download the Marketing Plan Guide in Doc
Sharing. In the first draft of your Marketing
Plan, you will be providing your first draft,
which includes Section 2.0 in your Marketing
Plan. Please remember to go back and revise these
sections based upon the grading feedback, the
readings, lectures, and discussions throughout
the course.
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MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior) For more course tutorials
visit www.tutorialrank.com What are some of the
factors that influence consumers buying
behavior? Have the purchasing habits of your
parents and/or grandparents influenced your
buying behavior? If you were to open your
refrigerator and cupboards and compare the
contents with those of your parents, would you
find some brands in common?
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MKTG 522 Week 2 DQ 2 (Target Market
Selection) For more course tutorials
visit www.tutorialrank.com What are some of the
challenges faced by marketers as they attempt to
define their target markets? How necessary is it
to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
Why is extensive research necessary for an
accurate definition of a target market?
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MKTG 522 Week 3 Assignment Create the Value (2
Papers) For more course tutorials
visit www.tutorialrank.com Week 3 Assignment
Create the Value Market Segmentation Analysis
and a Value Proposition Your U.S.-based company
has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesforddeveloped by Lady
Bamfordwhich is successful in the UK
(daylesford.com). Please prepare a report that
would form the basis of a planning discussion
with your senior marketing managers. Your report
should include a detailed analysis of a potential
market segment and a description of the proposed
value proposition. Your report should be about
1,0001,250 words and include a minimum of three
references. Please use the APA format for your
paper and references. Please include the
following sections.
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MKTG 522 Week 3 DQ 1 (Branding) For more course
tutorials visit www.tutorialrank.com Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text. Given
our study through the first three weeks, to what
do you attribute PG's success and its ability to
continually grow its business? Were you to
project into the future, what recommendations
would you make to PG marketing executives,
especially as to where the company might be
vulnerable?
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MKTG 522 Week 3 DQ 2 (Competitive Strategies) For
more course tutorials visit www.tutorialrank.com
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Week 4 Course Project Marketing Plan
(Draft 2) For more course tutorials
visit www.tutorialrank.com Course Project -
Marketing Plan Submission 2 3.0 Marketing
Strategy 3.1 Mission 3.2 Marketing Objectives 3.3
Financial Objectives 3.4 Target Markets This
week, your second draft of the Marketing Plan is
due for review and feedback. For complete
details, click on the Marketing Plan tab in
Course Home and download the Marketing Plan Guide
in Doc Sharing.
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MKTG 522 Week 4 DQ 1 (Pricing Strategies) For
more course tutorials visit www.tutorialrank.com
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
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MKTG 522 Week 4 DQ 2 (Marketing of Services) For
more course tutorials visit www.tutorialrank.com
How is the marketing of services different than
the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
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MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) For more course tutorials
visit www.tutorialrank.com Week 5 Assignment
Your assignment this week is to review the IKEA
Case Study below. While reviewing it, consider it
as background information for your upcoming
presentation to the IKEA Senior Management Team.
More details on your upcoming PowerPoint
presentation to the management team are provided
at the end of the case study guidelines.
Deliver the Value IKEA Case Study
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MKTG 522 Week 5 DQ 1 (Channels of Distribution)
For more course tutorials visit www.tutorialrank.c
om As part of the Marketing Mix, Place, or
Channels of Distribution, is important to
understand. What is the difference between Direct
channels of distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive advantage." Based on your
Kotler text, would you agree or disagree? Why?
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MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) For more course tutorials
visit www.tutorialrank.com Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
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MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) For more course tutorials
visit www.tutorialrank.com Week 6 Assignment
Communicate the Value Communicate the Value
Integrated Marketing Communications Brief
Please select a brand that has a brand problem.
For example, recent player legal troubles have
been a problem for the NFL brand. Another example
is the Bonefish Grill, the countrys second
largest seafood chain after Red Lobster. Although
their check average is more than 3.00 less than
Red Lobster, many consumers see that brand as
expensive.
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MKTG 522 Week 6 Course Project Marketing Plan
(Draft 3) For more course tutorials
visit www.tutorialrank.com Course Project -
Marketing Plan Submission 3 3.5 Positioning3.6
Strategies3.7 Marketing Mix3.8 Marketing
Research This week, your third draft of the
Marketing Plan is due for review and feedback.
For complete details, click on theMarketing Plan
tab in Course Home and download the Marketing
Plan Guide in Doc Sharing.
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MKTG 522 Week 6 DQ 1 (Marketing
Communications) For more course tutorials
visit www.tutorialrank.com Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?
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MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness) For more course tutorials
visit www.tutorialrank.com Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
which others in the class can easily relate, such
as Verizon's "Can you hear me now?" ads or the
Aflac ad (with the white duck that squawks
"AFFFFLAAAAAAAC!")
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MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) For more course tutorials
visit www.tutorialrank.com The Course Project
will involve you in developing an integrated
marketing communications (IMC) plan for a brand
of your choice. Integrating marketing
communications entails identifying a brand
message and then conveying that brand message
through a series of touch points that are
relevant to the target customer. The figure
presented in the Week 1 Lecture captures the
steps involved in developing an IMC planthe
brand is the central concern around which the IMC
plan is developed. Early in the process, we
establish who the customer is, what the customer
wants, where the customer is, and then we think
about how we will reach the customer in the space
they are in, with what message, and which media.
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MKTG 522 Week 7 DQ 1 (International Markets) For
more course tutorials visit www.tutorialrank.com
Kellogg Company (you know them as Kellogg's,
makers of Rice Krispies, Corn Flakes, and a
variety of other cold cereal products) celebrated
its 100th anniversary a few years ago in 2006. As
with many companies, it has attempted to expand
internationally. To see where Kellogg competes
internationally, view their Brand Portfolio, and
then select the Availability link.
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MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) For more course tutorials
visit www.tutorialrank.com Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the carpeting was seen as
apparent camouflage for a more serious situation,
one that is alleged to have resulted in hundreds
of Toyota cars suddenly accelerating and unable
to stop, as well as several passengers dying in
accidents.
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MKTG Week 1-7 Entire Course For more course
tutorials visit www.tutorialrank.com MKTG 522
Week 1 Course Project Marketing Plan Topic MKTG
522 Week 2 Course Project Marketing Plan (Draft
1) MKTG 522 Week 4 Course Project Marketing Plan
(Draft 2) MKTG 522 Week 6 Course Project
Marketing Plan (Draft 3) MKTG 522 Complete Course
Project (Marketing Plan) MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding)
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MKTG 522 Course Extraordinary Success/
tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com