MKTG 522 Inspiring Innovation / tutorialrank.com

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MKTG 522 Inspiring Innovation / tutorialrank.com
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 1 DQ 1 (Market Research)   For more
course tutorials visit www.tutorialrank.com     Na
me the six steps in the marketing research
process as discussed in the Kotler text.   Why is
it important to include all of these steps in the
research process?          
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning)   For more course tutorials
visit www.tutorialrank.com Why is it important
for a company to have a well written mission
statement? What key points do you think need to
be included in the mission statement?   Should a
mission statement also be a marketing
tool?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 1-7 All DQs   For more course
tutorials visit www.tutorialrank.com   MKTG 522
Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ
2 (Strategic Marketing Planning) MKTG 522 Week 2
DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2
DQ 2 (Target Market Selection)        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior)   For more course tutorials
visit www.tutorialrank.com   What are some of the
factors that influence consumers buying
behavior? Have the purchasing habits of your
parents and/or grandparents influenced your
buying behavior?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 2 DQ 2 (Target Market
Selection)   For more course tutorials
visit www.tutorialrank.com   What are some of the
challenges faced by marketers as they attempt to
define their target markets? How necessary is it
to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
       
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 3 Assignment Create the Value (2
Papers)   For more course tutorials
visit www.tutorialrank.com   Week 3
Assignment   Create the Value Market
Segmentation Analysis and a Value
Proposition Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic farm concept
Daylesforddeveloped by Lady        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 3 DQ 1 (Branding)   For more course
tutorials visit www.tutorialrank.com   Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 3 DQ 2 (Competitive
Strategies)   For more course tutorials
visit www.tutorialrank.com   As part of the
Marketing Mix, PRICE, P, is important to the
marketer. Yet when we look at price, it is more
than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies)   For
more course tutorials visit www.tutorialrank.com  
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 4 DQ 2 (Marketing of
Services)   For more course tutorials
visit www.tutorialrank.com   How is the marketing
of services different than the marketing of a
product? What are the challenges of marketing a
service? How is marketing shoes different from
marketing shoe repair?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT)   For more course tutorials
visit www.tutorialrank.com   Week 5
Assignment Your assignment this week is to review
the IKEA Case Study below. While reviewing it,
consider it as background information for your
upcoming presentation to the IKEA Senior
Management Team. More details on your upcoming
PowerPoint presentation to the management team
are        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 5 DQ 1 (Channels of
Distribution) For more course tutorials
visit www.tutorialrank.com   As part of the
Marketing Mix, Place, or Channels of
Distribution, is important to understand. What is
the difference between Direct channels of
distribution and Indirect channels of
distribution?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics)   For more course tutorials
visit www.tutorialrank.com   Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers)   For more course tutorials
visit www.tutorialrank.com Week 6   Assignment
Communicate the Value   Communicate the Value
Integrated Marketing Communications
Brief          
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 6 DQ 1 (Marketing
Communications)   For more course tutorials
visit www.tutorialrank.com   Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness)   For more course tutorials
visit www.tutorialrank.com   Select an
advertisement to which you have recently been
exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or
magazine. The ad that you select should be one to
which others in the class can easily relate, such
as Verizon's "Can you hear me now?" ads or the
Aflac ad (with the white duck that squawks
"AFFFFLAAAAAAAC!")        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects)   For more course tutorials
visit www.tutorialrank.com   The Course Project
will involve you in developing an integrated
marketing communications (IMC) plan for a brand
of your choice. Integrating marketing
communications entails identifying a brand
message and then conveying that brand message
through a series of touch points        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 7 DQ 1 (International Markets) For
more course tutorials visit www.tutorialrank.com  
Kellogg Company (you know them as Kellogg's,
makers of Rice Krispies, Corn Flakes, and a
variety of other cold cereal products) celebrated
its 100th anniversary a few years ago in 2006. As
with many companies, it has attempted to expand
internationally.        
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MKTG 522 Inspiring Innovation-- tutorialrank.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility)   For more course tutorials
visit www.tutorialrank.com Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning        
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MKTG 522 Inspiring Innovation / tutorialrank.com