Webinar - Content Marketing - Automateda

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Grow Your Sales with Content Marketing
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Growth Ledge Agency
Presented by

• Joanne Hernon
• Partner

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Content MarketingDoes IT matter?
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Marketers say relevant content is the most
effective SEO tactic
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CMOs think content is the future of marketing
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Content Marketing, BRING POSITIVE RESULTS IN A
DIGITAL AGE
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81
B2B researchers start their search with a generic
online search
Shoppers conduct online research before making
big purchases
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CONTENT MARKETING STRATEGY
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Objectives Goals

1. Increase visibility to target market
2. Increase leads and sales
3. Establish your company in local search
4. Identify new opportunities for partnerships
5. Increase growth and traffic to social media
   channels in general

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Define Audience
Precise target audience help you create content
effectively and deliver in content successful.
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Uncovering Your Value Proposition
Understanding Your Brand Voice
Workshop with stakeholders
Who are your customers? What do they need?
Create the foundation of what you want to be
known for.
Create a solution matrix
WIIFMs
Map out your customers needs and match to your
solutions and benefits
How will solve their needs? What are the features
and benefits?
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CONTENT MARKETING Creation
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Content Types

• Social Network
• Posts to networks like Twitter, Facebook,
  LinkedIn, etc.

Article Posting Onsite like blogs and offsite
such as Reddit, Digg, guest blogs, etc.
In Person Event Speaking engagements, tradeshows,
networking events, etc.
eNewsletter Weekly / monthly emails about whats
happening or valuable information.
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CONTENT MARKETING PROMOTION
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Content Promotion
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ORGANIC CONTENT SEARCH
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Organic Search Marketing
Technical website audits and changes
Local and Organic Search development
This is critical to your company being found
whether you are looking for global or local
customers.
Consistent website audits to SEO and Keywords to
ensure optimization.
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MARKETING SOCIAL MEDIA
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Social Media Marketing
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Content Marketing
Social Media
Links
SEO
Analytics
Web App Tools
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WE ARE CONTENTMARKETINGEXPERTS
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About US

• Growth Ledge is a scalable team of marketing and
  sales professionals across all disciplines of the
  most current marketing techniques and tactics
  that get results.  Creative and pragmatic,
  theyre able to design the right strategies for
  their customers.  Growth hackers, designers,
  technical or process professionals, our team has
  the talent to take your business to the next
  level.
• We are passionate about understanding your
  business and creating marketing and sales
  strategies for short-term gain and long term
  growth.

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Services
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Our Service Fields
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YOUR SUCCESS, OUR PASSION.
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Contact Us

• Address
• 1020 B Street
• San Rafael, CA 94101
• www.growthledge.com
• Contact
• Joanne Hernon
• Growth Hacker
• joanne_at_growthledge.com

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Thank you ?