Myths about Content Marketing

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5 Myths about Content Marketing
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Synergy, Innovation and Creativity
Content marketing continues to be one of the best
forms of marketing for online companies. However,
many myths surround content marketing, and if you
believe these myths, they could be hurting your
marketing results.
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Synergy, Innovation and Creativity
Sifting through all the myths out there can be
difficult, but its important to find the truth
behind popular content marketing myths. Heres a
look at some of the biggest content marketing
myths, as well as the real truth behind them that
you need to know.
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Synergy, Innovation and Creativity
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MYTH 1 Longer Content is Better
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Synergy, Innovation and Creativity
The idea that longer content is better is a big
myth that many people still believe. However, the
truth is that you dont have to have long,
text-heavy content to draw in plenty of visitors.
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While longer posts can help you build trust with
readers and it can bring in more backlines, long
does not always mean better. Quality content is
more important than the length of the content,
and quality images, videos podcasts can all
help you increase your rankings while bringing in
more traffic.
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Synergy, Innovation and Creativity
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MYTH 2 Content Marketing is Cheap
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Another big content marketing myth is that
content marketing is cheap. Content marketing
definitely offers great value, but its not
cheap.
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To get the most out of content marketing, youll
need to commit resources to your marketing
campaign and youll need an ongoing budget. While
content marketing isnt inexpensive, it is a
marketing option that offers great value for the
money spent.
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Synergy, Innovation and Creativity
MYTH 3 Content Marketing Only Includes Blog
Posts
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Synergy, Innovation and Creativity
Some marketers have the idea that content
marketing only includes blog posts, but thats
only a myth. Regularly updated blogs that offer
quality content can definitely work as a great
part of a content marketing strategy. However,
they arent the only content marketing strategy.
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Synergy, Innovation and Creativity
Many different types of content can be used as a
part of your content marketing campaign, and its
worth it to try multiple types of content to see
what type of content provides you with the best
results.
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Synergy, Innovation and Creativity
Some other types of content to consider using
include e-newsletters, videos, case studies,
website articles, white papers, webinars,
infographics, eBooks, podcasts, and photos.
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MYTH 4 Quantity is Better Than Quality
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While some well-known sites produce a huge amount
of content regularly, this doesnt mean that
quantity is better than quality when it comes to
content marketing. Its important to begin
creating quality content first, since your
traffic wont increase if you are just cranking
out a huge amount of bad content.
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Synergy, Innovation and Creativity
Start by focusing your efforts on quality
content. After you perfect that process, then you
can start adding quantity, but you cant afford
to slack off on the quality of your content.
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Synergy, Innovation and Creativity
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MYTH 5 Content Marketing Pays Off Fast
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Synergy, Innovation and Creativity
Content marketing offers great results if its
used correctly, but its a big myth that content
marketing pays off fast. It can take some time to
begin seeing the results from a content marketing
campaign. While traditional advertising quickly
shows either success or failure, content
marketing offers long-term benefits.
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It takes some time to begin seeing results, but
its very common to have older content still
bring in traffic to your site, so content
continues to provide results, long after you
originally post it.
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Synergy, Innovation and Creativity
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