content marketing ideas for beginners

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Content marketing

• WWW.DMHUT.COM

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CONTENT

• What is content marketing?
• Importance of content marketing
• Content marketing cycle
• Types of content marketing
• Importance of content marketing in SEO
• Goal of content marketing
• Benefits of content marketing
• Content marketing trends
• Conclusion

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What is content marketing?

• Content marketing is a backbone of most
  successful digital marketing campaigns.
• Content marketing is an important marketing
  strategy to promote or market your brand quickly.
• Creating new and attracting content and
  distributing this content to target audience.
• Increase search engine reach and increase chances
  of visitor engagements.
• Good content marketing strategy can help a
  business build a strong and positive brand
  reputation.

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Importance of content marketing

• Improve brand reputation.
• Great content helps influence conversions.
• Optimized content helps improve your SEO efforts.
• Creating great content is a cost-effective way to
  bring in new leads.
• Content marketing helps you set yourself apart
  from competitors.
• Content is important during each step of the
  marketing funnel.

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Content marketing cycle

• Create content
• Execute content
• Distribute content
• Measure and revise
• Build Strategy

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Types of content marketing

• Blogging
• Social media posts
• Info graphics
• Case studies
• eBooks
• Email marketing
• Webinars, etc.

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Importance of content marketing in SEO

• Optimized content helps improve your SEO efforts.
• It can help to increase the quality of traffic.
• Attract maximum visitors to our website.
• Great content will also attract links from other
  websites.
• It will increase our ranking position and to get
  more organic traffic.

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Goal of content marketing

• Brand Awareness
• Brand Loyalty
• Customer Education
• Customer Engagement
• Talent Recruitment

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Benefits of content marketing

• Increases visibility of your brand.
• Develops lasting relationships with your
  audience.
• Improves brand awareness and recognition.
• Creates loyalty and trust.
• Helps you to build authority and credibility.
• Generates traffic to your site to improve lead
  generation.

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Content marketing trends

• Result focused content
• Video and live-stream take centre stage
• Content gets tailored to voice search and smart
  devices
• Topic- focused content to build authority
• Data-driven content creation
• Personalized content gets a shot of steroids
• Podcasts keep catching on

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Conclusion

• Content marketing is the integral part of digital
  marketing .
• It can help to build stronger bonds with your
  leads and customers.
• It will help to reach out company products and
  services in a wide range of audiences.

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Thank You