Ethnic Marketing In Australia And Its Rise

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Ethnic Marketing In Australia And Its Rise
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Distinguishing Your Company

• There are so many platforms available in this day
  and age for marketing purposes that it has become
  one of the most competitive industries. Every
  other day there is a new company or service that
  is launching itself in the market and there are
  sometimes similar products and services, which
  makes it even more difficult for competing
  companies to stand out in the market, thus the
  rise of ethnic marketing.

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The Effects Of Globalization

• Due to the globalization that has happened and is
  happening there is a diverse group of population
  in almost every country these days. This is why
  there is so much more of demand for services that
  are offering ethnic marketing

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• Ethnic marketing on Wikipedia Multicultural
  marketing (also known as ethnic marketing) is the
  practice of marketing to one or more audiences of
  a specific ethnicitytypically an ethnicity
  outside of a country's majority culture, which is
  sometimes called the "general market.

The Definition

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• Ethnic Marketing in Australia or elsewhere has
  picked up pace in the recent years due to the
  untapped potential of the market. With this kind
  of marketing a company can connect to minorities
  and other religions through an emotional
  backbone.

In Australia
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• It is known by everyone that emotions can connect
  us with each other and when you make the effort
  of trying to know the culture and the vernacular
  of theirs, the efforts will be appreciated.
  Respect can be gained with the target audience
  through this type of marketing and it becomes
  easy to stand out from the competition that is
  why ethnic marketing is on the up.

The Emotional Connection
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