Title: Find ur Date : Online Dating Website in Australia
1Online Dating
- The Use of the Internet to Meet Partners
2Did Online Dating Really Kill Cupid?
3History and Background
- In the 1700s bachelors searched for wives
through printed ads - Matrimonial agencies were a big business
- in Britain by the 18th century
- Being single pass the age of 21 was
- considered shameful
- Print ads were a last resort for men who
- advertised and women who read them
- If a match was made, it was not talked
- about freely
- Personal ads went mainstream in early
- 20th century died off until the 1960s
4Profile approved by Staff
The dating sites in Australia offer valid and
useful services to singles on a search for their
partner in this busy life. It's better to be
clear with the sites rules and regulations before
opting for a premium membership. We can state
in one sentence that such sites are true friends
in the moment of crucial decision of choosing the
right partner for your own self.
5- By 1996 there were 16 dating websites listed in
Yahoo - Yahoo was a directory at the time
- The 1998 movie You got mail
- put a positive light on meeting people online
- Online dating still thriving, Americans spent
over 500 million on online dating in 2007 - Expected to increase to 932 million in 2011
- Online dating is the 2nd highest industry for
paid content on the web
6How Does it Work?
7The Science Behind Matchmaking
- Science-based dating sites
- Their Methods
- DNA matchmaking
- Sweaty t-shirt study
8Online Dating Business Models
- 2 primary business models
- Subscription based
- Free based
- Subscription site fees vary from 16-50 dollars
- Subscription sites use matchmaking service
- 1 in 5 new relationships begin on a dating site
- Subscription sites also allow users to browse by
region, ethnicity, religion, body type, etc.
9Business Models Free-based
- Subscription is free, with premium services
offered at a cost - Made possible by online advertising
- Free sites include findurdate.com
10Business Models Free-based Cont.
- Affiliate marketing
- Advertising products and services, sharing the
profits with the website - Selling of users personal data
- Sold to advertisers/marketing firms
- Social networking sites Facebook and Twitter also
accused of selling users data
11Impact of Internet
- 77 of our Population uses the Internet
- News, Information, Research
- Shopping
- User Reviews
- Social Networking
- Entertainment
12Why Choose Online Dating?
- Busy Lives
- Tired of Bar Scene
- Expand your social circle
13More reasons online dating services is on the
rise
- Gives you the ability to access thousands of
profiles of future potential matches. - Your prospective love connections are not limited
by the people you meet in your job, school, or
social circle. - Trusted security measures are set up to retain
your privacy and safety. - Your in charge of who you want to meet or talk
to. - You make the decision whether to meet someone.
- Online dating is reasonably affordable.
14Successful?
- Married couples who met online have an average
courtship period of 18.5 months, and those who
met offline courtship period last on average 42
months. - In the last year 17 of couples who married met
on a dating site. - 1 in 5 singles have dated someone they met on a
dating site. - 1 in 5 singles are currently in a committed
relationship with someone they met on a dating
site. - On average 10 percent of members pay for the
dating service and stay for less than 3 months.
15- For singles who use dating sites, 33 form a
relationship, 33 do not, and 33 give up on
dating online. - Singles who are more likely to use dating sites
are ones who are more sociable and have high
self-esteem. They also put more value in romantic
relationships. - China - The number of singles who use online
dating sites in China is expected to reach 140
million by 2010 (The US is only at 40 million).
16 Pros Cons
Same Interests
17Dangers
- Fraud
- Security and Privacy
- Stalking
- Physical Assault
- Identity Theft
- Exposure to Offensive Material
18Play It Safe
- Plan first dates in public areas
- Make sure your friends know
- where you are on dates
- Ask a lot of detailed questions
- NEVER send money to someone online
- Keep your information to a minimum
19Questions/Comments?