Enhancing Your Adwords with Call Sumo

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Enhancing Your Adwords with Call Sumo
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• Most online advertisers have heard of or used
  Google Adwords to attract the attention of their
  target demographic. While powerful in its own
  right, combining it with a call tracking software
  like Call Sumo gives you highly focused insight
  into the performance of your paid advertising
  campaigns.

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Understanding Google AdWords
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• When you sign up for a Google AdWords campaign,
  you only pay when someone clicks on your ad. The
  amount is determined by your bid, also known as
  cost per click (CPC). A huge benefit of using
  this advertising tool is that you can see which
  keywords are converting well and the location and
  personal demographics of those clicking on them.

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• One feature you may want to consider using with
  Google AdWords is Click to Call (CTC). This
  feature dials the advertisers telephone number
  as soon as a user clicks on the ad. This gives
  people instant answers regarding the product or
  service theyre searching. You can enable it with
  a call extension. Additionally, you can determine
  how long a phone call needs to last to be
  included in your after-call data.

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• To reach people in the smartphone era, a
  modern business must also invest in mobile Google
  AdWords. The concept is the same, and you have
  the ability to distinguish between mobile and
  desktop users when analyzing the data for future
  advertising campaigns. You can determine the
  following types of information

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• a. Which search terms cause your ad to appear
  before an Internet userb. Number of
  impressionsc. Conversion rated. Position in
  SERPse. CTR

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Call Tracking and PPC

• With Google AdWords, you can track phone calls
  to determine which factors lead to conversions.
  Some of the available data includes location of
  the caller and length of the call as well as
  broader information such as number of
  impressions. However, you can only track your ads
  displayed on Google platforms.

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• This leaves out Bing and other search engines
  and social media sites like Facebook. This can
  hamper your advertising efforts because it
  doesnt allow you to drive phone calls from ads
  displayed on non-Google areas. Fortunately, Call
  Sumo allows you to do that.
• As a third-party call tracking software
  program, Call Sumo offers the following

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• 1. Call recording When you need to know what
  matters to customers, go right to the source by
  recording and listening to phone calls.
• 2. Campaign level tracking This allows you
  to assign a unique telephone number to each PPC
  campaign so you can see which ones are performing
  the best.

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• 3. Dynamic number insertion This feature
  allows you to track each person who discovers
  your product or service online. Call Sumo pulls
  phone numbers from a random pool and assigns one
  unique to your company that you can choose to
  display wherever you see fit.

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• 4. Keyword level tracking With this feature,
  you can see which keywords from your PPC
  campaigns are delivering phone calls and which
  are not.
• 5. Landing page success tracking Internet
  users normally go to a landing page after
  clicking on an ad. This feature displays a
  telephone number on the landing page and tracks
  the success of both.