The Importance of Google AdWords Management Services

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The Importance of Google AdWords Management
Services
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SEO (Search Engine Optimisation) is required in
order to appear first in a SERP (Search Engine
Results Page), but SEO can be a long-term
approach to achieving higher rankings. So, how
can this process become faster? The answer is
with Google AdWords management services from
Newpath Web, a full-service digital agency in
Melbourne.
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A Higher ROI
There are many marketing strategies out there,
however, you are only charged when users click on
your ad. This creates a much higher ROI (Return
on Investment) that cannot be achieved with
traditional marketing strategies. All you have to
do is simply agree to a budget and begin your PPC
(Pay Per Click) campaign. Once enough users have
clicked on your ads and the budget runs out, you
can easily top it back up and resume your ad
campaign.
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Get More Results
Google AdWords management services is an
incredibly effective way of generating more
traffic to visit your website, which results in
more leads. By setting up your campaign to target
specific users, it will only show your ad to the
relevant or targeted audience market.
Essentially your ad displays when a user is
searching for a relevant or exact product or
service that your business offers.
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Track Your Results in Real-Time
With Google AdWords, you can track your results
in real-time. This is a game-changer as
traditional forms of marketing meant that you had
to wait until the campaign had finished to then
assess the results. The dashboard in Google
AdWords provides plenty of real-time data as to
how your campaign is tracking.
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Incredibly Flexible
The great thing about Google AdWords is that its
highly useful for any size of business. Any
company can benefit from using Google AdWords
management services, whether a global
corporation, a large business, an SMB (Small to
Medium-sized Business) and even freelancers or
start-ups. It is also highly compatible with
various software systems and marketing platforms.
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Highly Customisable
Not only can you track and view your campaign
results in real-time, but you can also make any
changes on the go in real-time as well. You can
easily change the locations of where your ads
display to target a specific type of audience,
change the copy or message depending on the
results of the ad, adjust the budget amount and
much more.
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Get to Know Your Target Audience
Google AdWords is ideal for gaining a much deeper
insight into who your target audience is and what
their habits are. From tracking your campaign
data, you can gain insight into the most
effective locations to target, what keywords they
are searching for to find a certain product, the
time of day they are more likely to be online and
much more.
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Get in Touch with us
Level 14, 330 Collins Street Melbourne Victoria
3000 Australia 61 1300 761 806 contact_at_newpathweb
.com https//www.newpathweb.com.au