Common Call Tracking Mistakes to Avoid

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Common Call Tracking Mistakes to Avoid
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• Call tracking is an excellent tool to help your
  company analyze the return on investment for
  different types of ads. However, not all programs
  are created equal. Call Sumo customers often come
  to us after having experienced the frustration of
  other call tracking software. They also report
  not having received adequate support in
  implementing an effective call tracking program.
  Here are some common mistakes our customers have
  made before moving up to better things with Call
  Sumo

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Not understanding the full power of call tracking
data

• Your agents will have more successful calls when
  they know a customers history with your company
  as soon as the phone rings. Our program offers
  social media feeds, various call scripts to help
  close the deal, and much more. We also show you
  how to use them to your advantage.

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An over-focus on call volume

• When it comes to customer phone calls, quality
  matters much more than quantity. After all, calls
  that dont convert to sales simply take up your
  agents time that you must compensate them for.
  While tracking call volume is helpful,
  determining which marketing efforts deliver the
  most qualified leads is essential.

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Improper call routing

• When used appropriately, call tracking metrics
  help to route each incoming caller to the most
  qualified agent to help him or her. Not taking
  advantage of this feature in tracking calls can
  result in unnecessary hold times, transfers, and
  customer frustration. People who experience too
  much of this will quickly become former customers.

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Integrating call tracking with a weak CRM program

• We recognize that Salesforce is a strong CRM
  program and that most of our customers prefer to
  use it. Unlike some of our competitors that
  claims seamless integration between Salesforce
  and their call tracking program, we actually
  deliver. We know you dont have time and money to
  waste dealing with manual integration.

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Not logging incoming calls into a CRM program
automatically

• Dont make the mistake of investing in call
  tracking software and then not tracking every
  incoming call. Its the only way you will get the
  most efficient data to help you plan future
  marketing campaigns.

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• These are just five common mistakes in tracking
  calls. Perhaps you have made several others that
  youre hoping to avoid with Call Sumo. Even if
  youre a first-time call tracking user, you can
  avoid costly trial and error by implementing our
  program from the start. Please contact us to
  learn more and request a demonstration.