Enhancing User Experience with Call Tracking

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Enhancing User Experience with Call Tracking
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• The key brand differentiator is expected to
  change dramatically in the next three years.
  While customers are most concerned with product
  features and price right now, industry experts
  say that experience will matter most by 2020.
  More than three in four consumers will pay more
  to have a better experience. If its clear they
  arent going to get it, they wont hesitate to go
  directly to the competition.

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• This presents both excitement and
  opportunity for todays business owner. The
  excitement comes from being able to win more
  customers through great service while the
  apprehension lies in the realization that an
  above-average user experience might be hard to
  deliver. Some common reasons include

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• Misunderstanding or flat out ignoring relevant
  data
• Inconsistent or incomplete multi-channel strategy
• An unresponsive website
• Unclear expectations among staff for creating
  excellent customer experiences
• Lack of organization among company touch points,
  including the offline ones
• Currently, only 20 percent of American
  companies meet customer expectations on a
  consistent basis. Much work lies ahead, but those
  willing to embrace it can expect to do extremely
  well.

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Call Tracking is a Simple Solution

• Enhancing user experience with call tracking
  is made possible because the system follows the
  customers journey from the first contact. Each
  time someone visits a business website, he or she
  receives a unique identification number and
  telephone number. This enables companies to track
  customers at any point in their journey,
  regardless of the channel they used to get there.

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• Another benefit of call tracking is that it
  gives context for every interaction a customer
  has with a business. Call Sumo includes top-level
  software with offline options such as posters and
  leaflets.

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• Our program offers tremendous insight for
  every department and simplifies the process of
  connecting with each customer to deliver
  excellent service. Approximately 40 percent of
  business owners admit that every department has
  its own agenda. This doesnt bode well for
  providing the customer with the experience he or
  she expects and makes a memorable experience
  unlikely.

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• Call tracking helps to improve relationships
  between departments, particularly marketing and
  sales. It gives context to interactions that
  didnt previously exist. This helps everyone
  close more sales and create more effective
  advertising campaigns in the future.

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• Every department, including Human Resources,
  Purchasing, Research and Development, Production,
  and Accounting will benefit when you integrate
  Call Sumos tracking software with you CRM.
  Contact us to learn more about specific features
  or to request a demonstration.