Google Algorithm

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Google Algorithm
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Google Algorithm

• Google has multiple named parts of the algorithm
  that influence search rankings.
• We discuss the three algorithms to google
  introduced such as the
• 1)   Google Panda  2) Google Penguin  3) Google
  Humming Bird  4) Google Pigeon

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1)   Google Panda

• Launch - 23th February,2011
• Founder Navneet Panda Google engineer to
  developed the technology.
• What work
  Panda is 
• 1)   The google panda is show high quality sites
  in search results and demote sites that may be
  lower quality.
• 2)   Higher quality content is often rewarded
  with higher ranking, with low quality content is
  drops.
• 3)   Farmer update as it seemed to affect content
  farms.
• 4)   Spam content, spam article sites and Low
  quality websites.5) The penalty reasons thin
  content , content farms and high bounce rates. 
• 6)   Update Panda had 24 updates till March 2013,
  last being on January 22, 2013.

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2) Google Penguin
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2) Google Penguin

•  Announce - USA April 24,2012
  
  What Work Google Penguin is
• 1)   The second major algorithm is Penguin.
• 2)   Google Penguin refers set of algorithm
  update and data refreshers for the google search
  engine that the company periodically initiates to
  help enhance the value of its search query result
  for users.
• 3)   Link Schemes, Keyword stuffing, over
  optimization unnatural links.
• 4)   Some sites cheated and created unnatural
  backlinks to gain an advantage in the google
  result. The focus of penguin is unnatural links
  there can be other factor that can affect a site
  in the eyes of penguin well.
• 5)   The penalty Reasons low quality sites,
  keyword stuffing and over optimization anchor
  text.

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3)  Google Hummingbird

• Announce August 22, 2013
• What Work Google Hummingbird is
• 1)   Google Hummingbird is the main part of
  Google search algorithm.
• 2)   It is the produce more relevant search
  results by better understanding the meaning
  behind quires.
• 3)   It is the spam targeting algorithm but
  instead an algorithm to ensure they are serving
  the best results for the specific quire's.
• 4)   Longer search queries, such as what we see
  with voice search, and the types of queries that
  searchers tend to do on mobile are often
  highlighted with a conversational search. And
  optimizing for conversational search is easier
  than it sounds.

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4) Google Pigeon

•  Launched on July 24, 2014 .in US.
• What Work
  Google Pigeon is
• 1)   It is also known as local search algorithm.
• 2)   It is providing a more useful relevant and
  accurate local search results.
• 3)   It is not Penalty based update.
• 4)   Provide the high quality relevant local
  search results at the top SERPs.
• 5)   It is search to web search capabilities with
  features such as knowledge graph,
• spelling correction, synonyms and more.

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Google Panda and Google Penguin
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Overview