Google Algo

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WHAT IS GOOGLE ALGORITHM ??

• GOOGLE ALGORITHM IS A SET OF RULE THAT THE SEARCH
  ENGINE USES TO DETERMINE THE SIGNIFICANCE OF
  WEBPAGE.
• EACH SEARCH ENGINE HAS ITS OWN SET OF RULE.
• GOOGLE ALGORITHM PREVENTS CHEATING ON WEBSITE.
• GOOGLE ALGORITHMS WORKS TO PROVIDE BETTER SEARCH
  RESULTS AND RELEVANT CONTENTS FOR INTERNET USERS.

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TYPES OF GOOGLE ALGORITHM

• Google panda
• Google penguin
• Humming bird
• Google mobile friendly update
• Possum
• Google pigeon

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GOOGLE PANDA

• Launch date February 24, 2011
• Hazards Duplicate, plagiarized or thin content,
  user-generated spam, keyword stuffing
• How it works Panda assigns a so-called quality
  score to web pages this score is then used for
  ranking factor. Panda rollouts have become more
  frequent, so both penalties and recovery now
  happen faster.

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GOOGLE PENGUIN

• Launch date April 24, 2012
• Hazards Spam or irrelevant links, links with
  over-optimized anchor text
• How it works The search engine penalizes
  websites with links of low quality as this is
  considered a form of spam. The Penguin algorithm
  rewards websites which have backlinks from
  verified sources and non-keyword stuffed content.

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HUMMINGBIRD

• Launch date August 22, 2013
• Hazards Keyword stuffing, low-quality content
• How it works Hummingbird considers the context
  of the different words together, with the goal
  that pages matching the meaning do better, rather
  than pages matching just a few words. It makes it
  possible for a page to rank for a query even if
  it doesnt contain the exact words the searcher
  entered.

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GOOGLE MOBILE FRIENDLY UPDATE

• Launch date April 21, 2015
• Hazards Lack of a mobile version of the page,
  poor mobile usability
• How it works Googles Mobile Update ensures that
  mobile-friendly pages rank at the top of mobile
  search, while pages not optimized for mobile are
  filtered out from the SERPs or seriously
  down-ranked.

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GOOGLE PIGEON

• Launch date July 24, 2014 (US), December 22,
  2014 (UK, Canada,Australia)
• Hazards Poor onoff-page SEO
• How it works Google Pigeon update was to boost
  the quality of local searches to deliver more
  relevant, accurate results to users.

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GOOGLE POSSUM

• Launch date September 1, 2016
• Hazards Tense competition in your target
  location
• How it works The main objective of the Possum
  algorithm was to diversify the local search
  results and filter out spam results that may have
  been previously ranking.

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GOOGLE ALGORITHMS UPDATES
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THANKS FOR WATCHING