Title: SEO Google Algorithm Updates - javaTpoint
1(No Transcript)
2What are the algorithms of Google
Google algorithms are the rules that Google uses to rank websites in search results. Google's complex system retrieves data from pages, seeks to understand what searchers are looking for, and ranks pages according to relevance and quality. SEO (Search Engine Optimization) involves optimizing your website to improve its visibility and ranking on search engines like Google.
3Fritz Update
It was introduced in July 2003. With this update,
Google changed its way of updating the index
now, instead of indexing every month, it started
indexing on a daily basis.
Florida Update
It was introduced on 16 November 2003. It brought
significant change to Google's algorithm and put
an end to the use of keyword stuffing to
manipulate search engine results.
42004 Updates
Austin and Brandy Updates
5Bigdaddy
2005 Update
It was rolled out in December 2005. It was an
infrastructure change that brought new
technicalities related to URL canonicalization,
redirects, etc. It helped Google to prepare for
future developments.
Bigdaddy Update
6Buffy Updates
It was introduced in June 2007. This update was
named in honor of Google's Vanessa Fox. Matt
Cutts said that it was just some minor changes
like the integration of search results with news,
images, videos, etc.
72009 Updates
Caffeine and Vince Updates
82010 Updates
Caffeine Update
Caffeine Update
In June 2010, Google updated its caffeine
algorithm to introduce a new web indexing system.
It helped Google to improve the speed of the
search engine and integrated crawling and
indexing that resulted in a fifty percent fresher
index.
9Panda/Farmer Update
2011 Updates
It was first launched on Feb24 2011. This
algorithm was used to assign a score to webpages
based on the quality of the content and de-rank
the sites with low-quality content. Its job was
to identify, and de-rank content farm sites
offering thin content or sites with high
ad-to-content ratio.
Panda/Farmer Update
Back to Agenda
102012 Updates
Penguin Update
Penguin Update
It was introduced on 24 April 2012 to target the
sites that were spamming the search results by
buying links or using some other link networks
specifically designed to boost rankings. Google
issued warnings through Webmaster tools and
penalized the sites for not following its
guidelines.
112013 Updates
Hummingbird 1.0 Updates
Hummingbird 1.0 Updates
It was introduced by Google on 20 August 2013 to
understand the changing face of the Web better.
It was capable of understanding the intent of
long search terms instead of just recognizing a
specific keyword. It helped Google recognize
long-tail search terms and accurately rank
answers to such long-tail keywords. It enabled
users to ask questions and get appropriate
answers.
122014 Updates
Panda 4.0, Pigeon, Panda 4.1, Penguin 3.0
Panda 4.0 Update
This Panda update was introduced on 19 May 2014
to help small websites and businesses with
limited resources. It was a data refresh or a
change in the Panda algorithm.
Pigeon Update
It was rolled out in July 2014, for local
businesses. Google said that it would create
closer ties between local and core algorithms so
that people could find useful and accurate
information in local search results.
13Panda 4.1 Update
It was Google's 27th version of Panda on 23
September 2014. Google said it would help the
search engine identify poor content so that small
or medium-sized websites with quality content
could rank better.
Penguin 3.0 Update
It was introduced on 17 October 2014. It was just
a refresh that helped those websites boost their
ranking that were de-ranked in the previous
update (Penguin 2.1).
142015 Updates
Panda 4.2 and Mobile-Friendly Update
(Mobilegeddon)
Mobile-Friendly Update (Mobilegeddon)
It was rolled out on 21 April 2015. It made
mobile-friendliness an important ranking factor
for mobile searches. Its job was to boost the
rankings of mobile-ready pages to provide quality
and relevant content to mobile users.
Panda 4.2 Update
On 17 July 2015, Google rolled out Panda refresh
(Panda 4.2). It has no immediate effect on
rankings. According to Google, it impacted 23
of English language search queries.
15Mobile Friendly Update
2016 Updates
It was launched on 12 May 2016 to help
mobile-friendly sites on mobile search.
Mobile Friendly Boost Update and Penguin 4.0
Penguin 4.0 Update
Penguin 4.0 was announced on 23 September 2016,
with a few changes it will be part of the core
algorithm, will update in real-time, and will be
page-specific instead of affecting the entire
domain.
162017 Update
Fred Update
Fred Update
It was introduced on 8 March, 2017 in response to
thin, affiliate-heavy, ad-cantered content. It
targets sites or blogs that offer low-quality
content and mainly created to generate revenue
through ads.
172018 Updates
Mobile Speed Update
Mobile Speed Update
In 2018 Google introduced a mobile page speed
update to include page speed as a ranking factor
for mobile results. Google said that it would
only affect slow mobile sites.
182019 Updates
Site Diversity and BERT Update
Site Diversity Update
It was introduced in June 2019 to improve
situations where sites had more than two organic
listings.
BERT Update
It was introduced in June 2019 to improve
situations where sites had more than two organic
listings.
19Thank You
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