A Brief Inttroduction About Google Update

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GOOGLE ALGORITHM

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  PRESENTED BY - PRANAV

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WHAT IS GOOGLE ALGORITHM ?

• In simple terms, the Google algorithm in SEO
  (Search Engine Optimization) is like a set of
  rules or instructions that Google uses to decide
  which websites should show up when someone
  searches for something.

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KEY COMPONENTS OF GOOGLE ALGORITHM -

• Relevance
• Quality
• Backlinks
• User Experience
• Freshness
• Structured Data

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MAJOR GOOGLE ALGORITHM UPDATES ARE -

• Panda (February 2011)
• Penguin (April 2012)
• Hummingbird (August 2013)
• Pigeon (July 2014)
• Mobilegeddon (April 2015)
• RankBrain (October 2015)
• Possum (September 2016)
• Fred (March 2017)
• Medic (August 2018)
• BERT (October 2019)
• Page Experience Update (June 2021)

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PANDA (February 2011)

• Panda was designed to reduce the rankings for
  low-quality sites (sites which are low-value add
  for users, copy content from other websites or
  sites that are just not very useful) and reward
  better rankings to high-quality sites (sites
  with original content and information such as
  research, in-depth reports, thoughtful analysis
  and so on).

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PENGUIN (April 2012)

• Penguin targeted websites with spammy or
  manipulative backlink profiles. It focused on
  penalizing websites that engaged in link schemes
  or bought links to manipulate search rankings.It
  is mainly to the quality of backlinks.

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HUMMINGBIRD (August 2013)

• The Hummingbird update is a significant update of
  Google's search algorithm that focuses on
  interpreting natural language queries and the
  context of the words in a search string to
  deliver more accurate results and better satisfy
  searcher intent.This algorithm is mainly related
  to the keyword stuffing.

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PIGEON (July 2014)

• To ultimately improve its local search
  capabilities, Google enhanced hundreds of ranking
  signals for both Google Search and Google Maps.
  This also meant Googles location and distance
  ranking parameters were also improved to better
  provide local, relevant results to users based.
  It mainly focuses on improving local search
  results.

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MOBILEGEDDON(April 2015)

• Imagine you're trying to read a book, but the
  text is so tiny and spread out that it's hard to
  enjoy. Mobilegeddon is like Google saying, "Let's
  make sure websites are easy to read and use on
  phones and tablets.It mainly "focuses on
  mobile-friendly websites.

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RANKBRAIN (October 2015)

• Imagine you're asking Google a question, but it's
  a bit tricky. You might not use the perfect
  words, or it could be a bit confusing. RankBrain
  is like Google's brainy assistant that helps
  understand these tricky questions and give you
  better search results.It uses an artificial
  intelligence (AI) component of Google's search
  algorithm.

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POSSUM (September 2016)

• Imagine you're looking for a place to buy flowers
  in your city. You type "flower shops near me"
  into Google. The Possum update helps Google
  provide you with more diverse and accurate local
  search results.It is mainly about improving local
  search results.

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FRED(March 2017)

• Imagine you're a gardener trying to grow
  beautiful flowers in your garden. You carefully
  plant and tend to your flowers, making sure
  they're healthy and vibrant. Google's Fred update
  is a bit like a gardener tending to the "garden"
  of websites on the internet, weeding out the ones
  that aren't up to standard.It is mainly targets
  websites that are more focused on making money
  than providing valuable and helpful content to
  users.

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MEDIC (August 2018)

• Imagine you're at a pharmacy looking for advice
  on which medicine to buy. You want trustworthy
  information from someone who knows what they're
  talking about. That's what Google's Medic update
  is like, but for websites offering health and
  wellness advice.It aims to ensure that websites
  offering health-related content are reliable,
  trustworthy, and accurate.

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BERT (October 2019)

• Imagine you're talking to a friend who's really
  good at understanding the context of what you're
  saying. They can grasp the meaning even if you
  don't explain everything in detail. That's what
  Google's BERT update does for search.BERT stands
  for "Bidirectional Encoder Representations from
  Transformers. It's a fancy name for a new way
  Google understands the words you type into the
  search bar.

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PAGE EXPERIENCE UPDATE (June 2021)

• Imagine you're looking for a book in a library.
  You want to find it quickly, without any hassle,
  and once you have it, you want it to be easy to
  read and understand. That's what the Page
  Experience update is like for websites on
  Google.It mainly focuses on how users interact
  with web pages.

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THANK YOU.