Google Algorithm (1)

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GOOGLE ALGORITHMS
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CONTENT
INTRODUCTION
CONTENT
GOOGLE ALGORITHMS UPDATES
GOOGLE E.A.T ALGORITHM
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INTRODUCTION
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ALGORITHM

• Algorithm is a set of rules for solving a problem
  in a finite number of steps.

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GOOGLE ALGORITHEM

• GOOGLE ALGORITHM
• -Google is a search engine that is based on
  dynamics set of codes called algorithm to provide
  the most appropriate and relevant search result
  based on user's queries.

• ...using these gadget templates.

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S
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TYPES
PANDA
PENGUIN
HUMMING BIRD
PIGEON
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GOOGLE PANDA
GOOGLE PANDA - Use to assign a content quality
score to web pages and down rank sites with low
quality. - Launched Feb , 24 , 2011 - Goal
De-rank sites with low quality content.
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GOOGLE PENGUIN
GOOGLE PENGUIN - Its aims is to identify and
down-rank sites with unnatural links. Launched
24 April , 2012 Goal De-rank sites with spam
and manipulative link and profiles.
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GOOGLE HUMMING BIRD
GOOGLE HUMMING BIRD - is paying more attention to
each word in a query ensuing that the whole query
, the whole sentence or meaning is taken in
account. -Launched 22 August , 2013 -Goal
Produce more relevant search results by better
understanding the meaning behind queries.
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GOOGLE PIGEON
GOOGLE PIGEON - Pigeon provide more useful ,
relevant and accurate local search results. -
Launched 24 July , 2014 - Goal Provide high
quality , relevant local search results at the
top of the SERPS.
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E.A.T
ALGORITHM
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E.A.T ALGORITHM
- Stand for Expertise , Authoritativeness and
trust. - SEOs referred to this update as the
medic update.
EXPERTISE
TRUST
AUTHORITATIVENESS
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LETS REVIEW
SOME CONCEPTS

• EXPERTISE
• The E in E-A-T stands for Expertise and it
  represents the importance of being knowledgeable
  and proficient in the industry/area youd like to
  rank for.

• AUTHORITATIVENESS
• How credible your website is.

TRUST The final E-A-T algorithm update
pertains to the safety, security and transparency
of your website.
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EXPERTISE

• Consistency Demonstrate your expertise with
  consistent , relevant , and high quality content.
• Technical proficiency Show Your expert
  Knowledge by using industry-relevant terminology
• A large following/fame If your want to be
  consider as expert your need to be transparent.

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AUTHORITATIVENESS

• How to Demonstrate Authoritativeness to Google
• -The easiest way for Googles algorithm to
  compute an external sources opinion of your
  content, is by backlinks.
• -The more backlinks you have from sites with
  high-authority, the higher your authority will
  be.

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TRUSTWORTHINESS

• How to Demonstrate Trustworthiness to Google?
• The first thing you MUST do is to move from HTTP
  to HTTPS. The S stands for secure and Google
  recognises sites with HTTPS as much more
  trustworthy than those on HTTP.

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https//tmrconsult.com/ae
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