MKT 571 EDU Education is Power/mkt571edu.com

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MKT 571 EDU Education is Power/mkt571edu.com
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt571edu.com 1.         Which
component of a marketing audit includes major
developments in income, prices, savings, and
credit that affect the company?            
Technological             Political            
Economic             Cultural  2.        
Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy?             Core
benefit             Pure tangible
product            
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt571edu.com 1) Which of the following is
most closely associated with a proactive
marketing orientation?    A.  It involves
delivering superior value.    B.  It is about
understanding and meeting customers expressed
needs.    C.  It represents the make and sell"
philosophy.    D.  The marketer focuses on the
customers latent or hidden needs.2) Marketing
__________ is the art and science of choosing
target markets and getting, keeping, and growing
customers through creating, delivering, and
communicating superior customer value.    A. 
internally    B.  management    C. 
segmentation    D.  integration
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com What have been the major
marketing trends in the last decade? What new
marketing trends do you anticipate in the next 10
years?
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MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com UOP has been the darling of
Wall Street during the last few years. They offer
some of the highest profit margins of any company
in America today. And UOP has had a fine record
of growing both revenue and profits. They are, by
far, the largest private university in the
Country. From a marketing standpoint what do you
think UOP is doing well? What areas do you think
can be improved?
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2
Papers) FOR MORE CLASSES VISIT www.mkt571edu.com
This Tutorial contains 2 Papers Select a local
company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service. Identify a
primary target audience for that product or
service in terms that relate to the audience's
demographics, needs, or preferences as those
relate to the product or service, and behaviors
related to the category of or the specific
product or service. The better you define them,
the better the screener will be at recruiting the
right people for the focus group.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com This week we are reading about
"branding". Here is a recent article on the
subject. Comments please.
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MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com We are entering a real crowded
and mature market with our CNN product. (Read
class case introduction). Here is a two part
DQ. 1. Describe the overall strategy we should
adopt to maximize our potential for success.2. In
one sentence write your positioning statement for
the product
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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers) FOR MORE CLASSES VISIT
www.mkt571edu.com This Tutorial contains 2
Papers Go to the Strategic Business Insights
website. Take the VALS Survey. Have the results
sent to you by email. The results are sent in a
Microsoft Word document showing your primary and
secondary VALS segments. Go to the Nielsen
website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map
showing your geographic area will pop up along
with information on the distribution of people by
age, race/ethnicity, marital status, and presence
of children. On the left will be three options
PRIZM, PCYCLE, and ConneXions (three
segmentation techniques based on Zip Codes,
Wealth, and Connectivity).
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES VISIT
www.mkt571edu.com This Tutorial contains 2
Papers Develop a 1,050-word marketing plan
discussion which includes the following Discuss
what a marketing plan is and is not. Examine the
elements that should be included in a marketing
plan. Examine the importance of a marketing
plan. Discuss how a marketing plan can be applied
to a new product launch. Discuss ways to
determine goals, strategies, tactics, and
objectives for a new marketing plan. Cite a
minimum of three scholarly references in addition
to the text. Format the paper consistent with APA
guidelines. Click the Assignment Files tab to
submit your assignment.
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MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com What do you think are the most
important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com You are working at Johnson
Johnson and one of your responsibilities is to
set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The
cost for the one time injection that cures the
disease is 100 and includes amortization of the
development cost (The 1 billion cost to develop
the product is included in the 100) and the cost
raw materials. Assume that insurance companies
currently spend 200,000 to treat an Aids
patient. Assume 20 of the world population is
covered by insurance or socialized
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES VISIT
www.mkt571edu.com This Tutorial contains 2
Papers You are a marketing manager for a local
company and you are developing a plan to improve
customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian
Health/Natural Food Store Accounting/Tax
Preparation Create a 2,100-word Customer
Satisfaction Plan in which you include the
following Explain how each type of business
might segment the local market based on
consumer/business demographic information,
behaviors, psychographics (attitudes, interests,
and lifestyle), geography, and/or product or
service benefits. Support your explanation with
documented facts and statistics.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1 FOR MORE CLASSES VISIT
www.mkt571edu.com Create a 1,400-word Product
Launch Plan in a Microsoft Word document. The
Product Launch plan will be for two countries.
Select your home (domestic) market and another
for the international market. Do not select the
U.S. and Canada, the U.S. and Britain, or Canada
and Britain as your combinations. While the
audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
following in the Product Launch Plan Define the
product or service being offered. Describe the
product or service offering. Assess the market
needs for this product or service. Choose an
anticipated target audience and include a
description.
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MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com  Let's assume that our overall
objectives for the ReCharge bar is to generate
300 million in year 1 sales and capture the 1
market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
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MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com Let's assume that The Recharge
Bar has been wildly successful and we have
achieved all our major objectives in the U. S.
market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 FOR MORE CLASSES VISIT
www.mkt571edu.com Create a 1,400-word Market
Segmentation Plan for the New Product/Service
Launch Marketing Plan. Include the following for
both the domestic and international markets based
on the team's research Describe the target
market (audience) profiles, key buying behaviors,
and decision motivators for the consumer target
market. Note Do not pick different target
markets for the domestic and international
markets. Detail the steps involved in a new
product/service development. Discuss the stages
of the new product/service life cycle and how to
manage each stage. Include tactical plans for the
4 Ps at each stage. Develop a pricing strategy
for the new product or service offering.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE CLASSES
VISIT www.mkt571edu.com Select a current product
or service with which you are familiar. This
product will be used to pitch a new integrated
marketing communication and marketing mix to a
client who is the marketer or producer of the
product. Review the current marketing mix
including the communication channels used. Part
1 Create a 12-slide presentation including
detailed speaker notes that will act as the
script of a presentation. Include the following
in the presentationEvaluate the effectiveness of
the existing marketing mix (elements of the 4 Ps).
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571edu.com Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used. Part
1Create a 12-slide presentation including
detailed speaker notes that will act as the
script of a presentation. Include the following
in the presentation Evaluate the effectiveness
of the existing marketing mix (elements of the 4
Ps).Recommend a new marketing mix strategy based
on any weakness(es) you discovered. Examine the
company's current positioning strategy. Determine
whether or not to change that strategy.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt571edu.com  Let's assume our objective
for ReCharge is to deliver 300 million in first
year sales and to capture the 1 market share
position in the category by the end of our first
full year of operation. (BTW. Setting marketing
objectives prior to developing strategy is real
important) What should our promotional budget be?
Why? What methodology did you use to come up with
your budget?
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MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt571edu.com Instead you're going to get a
chance to get your creative juices going and to
hopefully have some fun doing it. Each of you
will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio
spot or magazine ad. You don't need to get fancy
with the graphics. You can verbally describe what
is going on. But write the actual copy for your
ad.  You will need to restate your target
audience and positioning. You won't be able to
max out your points if you forget. (Please, no
attachments in the main folder or mega files. If
you want to share graphics drop it in the
Chatroom.) Step out of the box, (And your comfort
zone) and have some fun with it. I think we will
have our own award ceremony. We will vote on the
best ad.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3 FOR MORE CLASSES VISIT
www.mkt571edu.com Develop a 1,400-word
Communication Plan including the
following Discuss the marketing communication
channels available for the domestic and
international markets. Evaluate the merits and
drawbacks of the channel options in relation to
the target audience, your product or service, and
the timing of the launch phase. Select the
communication channel that is best for marketing
your product or service in the domestic and
international markets. Discuss the reach of each
communication channel. Cite at least three
scholarly sources. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 571 EDU Education is Power/mkt571edu.com
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project FOR MORE CLASSES VISIT www.mkt571edu.com
Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no
more than 350 words. Incorporate the
Situational Analysis (Week 3). Incorporate the
Market Growth Potential and Competitive Analysis
(Week 3). Incorporate the Pricing,
Segmentation, Target Market, and Positioning
(Week 4). Incorporate the Marketing
Communications Plan - including media selection,
discussion of reach and frequency, and costs
(Week 5). Calculate the financial information
(including forecasting demand,
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MKT 571 EDU Education is Power/mkt571edu.com