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BUSINESS STRATEGY OF
SONY ERICSSON
ASSIGNMENT 3
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INTRODUCTION

• Business strategy is defined as long duration
  approach of executing corporations business plan
  for achieving its overall goals. Here, the
  following presentation is defining about Sony
  Ericsson business strategy that is known as one
  of leading cell phones company.

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Sony Ericsson Business Strategy

• On 1st October 2001, Sony and Ericsson joint
  venture has been occurred. After that period,
  both firms begin to work mutually, with an aim to
  become leading brand of communication
  entertainment by cheering people to do more than
  only making interaction on mobiles and enabling
  everyone to participate as well as create
  entertainment experience (McQuerrey, 2013).

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Stakeholders

• Stakeholders in a company is considered as any
  group or individual who can be influenced by or
  influence the achievements of organizational
  objectives.

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Sony Ericsson Stakeholders

• Due to effective contribution and involvement of
  its stakeholders Sony Ericsson has been very
  successful. These stakeholders are divided into
  primary and secondary (Klatt, Schlaefke and
   Moeller, 2011).

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Primary Stakeholders

• Customers They are end users of organizations
  products.
• Suppliers They deliver resources to be used by
  company in manufacturing of its goods and
  services.

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Contd.

• Shareholders These are the owners of company.
  They invest their money to propel the firm to
  achieve its goals.
• Employees They are business workers and are
  linked directly with its continuous operations
  and hence determine the output of company.

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Secondary Stakeholders

• Media They have great role in Sony Ericssons
  growth. The firm uses media to reach target
  customers.
• Government The government plays a significant
  role in shaping external framework in which
  business operates.

10
Contd.

• Local community They offer local infrastructure
  that a company needs to attain its goals.
• Competitors Competitors in the industry
  presence supports in enhancing the products
  produced and services rendered.

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IMPORTANCE OF STAKEHOLDER ANALYSIS

• It is important for Sony Ericsson, as supports in
  analyzing interest of stakeholders that can be
  influenced by business policies and operations.
  Moreover, it helps in determining potential
  conflicts and risks, which would expose the
  business operations (The importance of
  stakeholder engagement con't, 2012).

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Sony Ericsson Environmental Audit

• These are external features that affect the
  companys regular operations. They are
• Political
• Economical
• Social
• Technological
• Legal
• Environmental

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Porters Five Forces Model

• It includes the following
• Buyers bargaining power
• Supplier bargaining power
• Competitive rivalry
• New entrant threat
• Substitute products threat.

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Companys Internal Audit

• It is referred to organizations strengths to
  take available opportunities in the market and
  weaknesses in attaining competitive advantage
  (Wang, 2009).

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Strategic Planning

• Strategic planning is referred to procedure with
  which the companys guiding members envision its
  future period and develop essential process and
  operations to achieve future objectives (Smith,
  2006).

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Issues Involved In
Strategic Planning

• In the individuals personal value system ethics
  and social responsibility occupy an essential
  place. Customers confidence in business
  activities has been severely shaken by recent
  corporate scandals and collapses, like bank
  failures. Hence, for Sony Ericsson it is
  significant to consider incorporating ethics and
  social responsibility in its process of strategic
  planning.

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Different Planning Techniques

• Through strategic planning an organization define
  its strategy, direction and decision making on
  resource allocation to practice this strategy,
  such as capital and people. There are several
  business analysis techniques available, such as
  SWOT, PEST, STEER and EPISTEL (Strategic Planning
  Tools and Techniques, 2013).

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REFERENCES

• McQuerrey, L., 2013. The Importance of Using
  Stakeholders to Communicate Your Messages.
  Online. Available through lthttp//smallbusines
  s.chron.com/importance-using-stakeholders-communic
  ate-messages-36159.htmlgt. Accessed on 21
  November 2013.
• The importance of stakeholder engagement con't.
  2012. Online. Available through
  lthttp//www.ic.gc.ca/eic/site/csr-rse.nsf/eng/rs00
  139.htmlgt. Accessed on 20 November 2013.
• Strategic Planning Tools and Techniques. 2013.
  Online. lthttp//work911.com/planningmaster/faq/i
  ndextools.htmgt. Accessed on 19 November 2013.

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Contd.

• Klatt, T., Schlaefke, M. and  Moeller, K., 2011.
  Integrating business analytics into strategic
  planning for better performance. Journal of
  Business Strategy. 32 (6). pp.30 39.
• Al-Shammari, A. H. and Hussein, T. R., 2008.
  Strategic planning in emergent market
  organizations empirical investigation.
  International Journal of Commerce and Management.
  18 (1). pp.47 59.
• Deitche, M. S., 2010. Green Collar Jobs
  Environmental Careers for the 21st Century.
  ABC-CLIO.
• Wang, F. H., 2009. Web-based Green Products Life
  Cycle Management Systems. IGI Global Snippet.
• Smith, B., 2006. Making Marketing Happen.
  Routledge.

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