Strategic Management PPT

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(No Transcript)
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Introduction

• Starwood is international firm because it engages
  in activities outside the borders of its home
  country.
• Strategic and non-strategic decisions taken by
  management in different situations have been
  explored for the purpose of grasping business and
  market opportunities in a significant manner

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Background and Case study of firm

• The UK based enterprise has global portfolio of
  luxury hotels and resorts in 80 countries. It
  shows that it has worldwide presence.
• The major challenges for firm is to grasp
  advantage from merger and acquisition activity
  with Hyatt through reducing human resource
  management related challenge.
• This decision can be considered as non-strategic
  decision taken.

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STRATEGIC DECISIONS

• According to Hunger and Wheelen (2011) strategic
  decision deals with the long-run future of the
  entire firm and rare, directive and consequential
  are the three major characteristics of decision
  making (Hunger and Wheelen, 2011).
• Michael, Duane and Robert (2004) described
  strategic term definition in term of decisions
  which are concerned with the whole environment in
  which firm operates can be defined as strategic
  decision (Michael, Duane and Robert, 2004).
• Jones (2009) defined that strategic decision in
  the context of providing opportunity to company
  to build mission and objectives.

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Example of strategic decision
At financial perspective with help of taking
merger example between Hyatt Hotels and Starwood,
implementation of non-strategic decision taken by
top management of Starwood can be understood in a
significant manner.
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NON- STRATEGIC DECISIONS

• Blumentritt (2006) defined that administrative
  and operational decisions which are taken by
  management to facilitate strategic decision can
  be referred as non-strategic decisions.
• Richard and Brian (2001) explored that
  non-strategic decisions are normally short term
  decisions related to working of employees in an
  organization.
• As per the present case scenario, management of
  firm was taken marketing as non-strategic
  decisions to overcome current issues faced by
  enterprise at the workplace.

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Example of non-strategic decision
HR related decisions Strategic decision taken by
firm regarding to conduct performance reviews and
configurable user assistance integrated with the
user interface, success of non-strategic
decisions helpful for organization (Commonwealth
Secretariat, 2003).
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SWOT Analysis
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PESTL analysis
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STRATEGIC DECISIONS

• At financial perspective with help of taking
  merger example between Hyatt Hotels and Starwood,
  implementation of non-strategic decision taken by
  top management of Starwood can be understood in a
  significant manner.
• Hyatt Hotels acquiring Starwood in cash and stock
  deal and in this regard, management of firm has
  taken initiative to sell its assets.
• With help of this merger activity, management of
  Hyatt group was able to enhance its offering in
  both managed hotels and owned hotels (Debrah,
  2013).

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CONTD.

• When this decision analysis on financial aspects
  then it is found that cash balance of Starwood by
  end of Q2 was less than 1 billion and debt
  around 2 billion.
• On the other side, overall market capitalization
  of Starwood is 13 billion and Hyatts is around
  7 billion. Hence, it can be said that Starwood
  is falling in financial aspect and failed to take
  more advantages as compare to Hyatt in form of a
  cash and stock deal.

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PESTL Analysis

• Political environment and legislative related
  issues
• Social and cultural factors
• Myriad of security and compliance requirements
  related technology issues

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Conclusion

• hrough identifying risks and taking appropriate
  strategies risks to overcome those challenges,
  management of firm can be able to solve
  environmental issues, human resource management
  and financial challenges faced by organization at
  workplace.

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References

• Sustainability Programs Initiatives. 2015.
  Online. Available through lthttp//www.starwoodho
  tels.com/corporate/about/citizenship/sustainabilit
  y/programs.html?languageen_USgt Accessed on 29th
  Oct 2015.
• Team, T., 2015. Why It Makes Sense For A
  Hyatt-Starwood Merger?. Online. Available
  through lthttp//www.forbes.com/sites/greatspecula
  tions/2015/10/30/why-it-makes-sense-for-a-hyatt-st
  arwood-merger/gt. Accessed on 2nd November 2015.
• Sophie, H., and Olivier, H., 2013. HRM practices
  and low occupational status older workers.
  ,Employee Relations. 35 (3). PP.339 355.
• Steiss,W.R.,2005. Strategic Facilities Planning
  Capital Budgeting and Debt Administration.
  Lexington Books.

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