Title: Sample PPT on Strategic Marketing
1 A Power Point Presentation
On
Stratrgic Marketing
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2Introduction
- Starwood is international firm because it engages
in activities outside the borders of its home
country. - Strategic and non-strategic decisions taken by
management in different situations have been
explored for the purpose of grasping business and
market opportunities in a significant manner - Contact Us61879057034
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4STRATEGIC DECISIONS
- According to Hunger and Wheelen (2011) strategic
decision deals with the long-run future of the
entire firm and rare, directive and consequential
are the three major characteristics of decision
making (Hunger and Wheelen, 2011). - Michael, Duane and Robert (2004) described
strategic term definition in term of decisions
which are concerned with the whole environment in
which firm operates can be defined as strategic
decision (Michael, Duane and Robert, 2004). - Jones (2009) defined that strategic decision in
the context of providing opportunity to company
to build mission and objectives and deciding upon
the courses of action to attain them within
stipulated time (Jones, 2009). - Contact Us61879057034
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5Example of strategic decision
Strategic decisions for mergers At financial
perspective with help of taking merger example
between Hyatt Hotels and Starwood, implementation
of non-strategic decision taken by top management
of Starwood can be understood in a significant
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7NON- STRATEGIC DECISIONS
- Blumentritt (2006) defined that administrative
and operational decisions which are taken by
management to facilitate strategic decision can
be referred as non-strategic decisions. - Richard and Brian (2001) explored that
non-strategic decisions are normally short term
decisions related to working of employees in an
organization. - As per the present case scenario, management of
firm was taken marketing as non-strategic
decisions to overcome current issues faced by
enterprise at the workplace.
8Example of non-strategic decision
HR related decisions Strategic decision taken by
firm regarding to conduct performance reviews and
configurable user assistance integrated with the
user interface, success of non-strategic
decisions helpful for organization (Commonwealth
Secretariat, 2003).
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10SWOT Analysis
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11PESTL analysis
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12STRATEGIC DECISIONS
- At financial perspective with help of taking
merger example between Hyatt Hotels and Starwood,
implementation of non-strategic decision taken by
top management of Starwood can be understood in a
significant manner. - Hyatt Hotels acquiring Starwood in cash and stock
deal and in this regard, management of firm has
taken initiative to sell its assets. - With help of this merger activity, management of
Hyatt group was able to enhance its offering in
both managed hotels and owned hotels (Debrah,
2013).
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13Conclusion
- Through identifying risks and taking appropriate
strategies risks to overcome those challenges,
management of firm can be able to solve
environmental issues, human resource management
and financial challenges faced by organization at
workplace.
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15References
- Sustainability Programs Initiatives. 2015.
Online. Available through lthttp//www.starwoodho
tels.com/corporate/about/citizenship/sustainabilit
y/programs.html?languageen_USgt Accessed on 29th
Oct 2015. - Team, T., 2015. Why It Makes Sense For A
Hyatt-Starwood Merger?. Online. Available
through lthttp//www.forbes.com/sites/greatspecula
tions/2015/10/30/why-it-makes-sense-for-a-hyatt-st
arwood-merger/gt. Accessed on 2nd November 2015. - Sophie, H., and Olivier, H., 2013. HRM practices
and low occupational status older workers.
,Employee Relations. 35 (3). PP.339 355. - Steiss,W.R.,2005. Strategic Facilities Planning
Capital Budgeting and Debt Administration.
Lexington Books.