MKT 421 EXPERT TUTOR UOPHELP

1
MKT 421 EXPERT TUTOR

• For more course tutorials visit
• www.uophelp.com

2
MKT 421 EXPERT TUTOR

• MKT 421 Entire Course

• MKT 421 Final Exam Guide 1

•  
• MKT 421 Week 1 Discussion Question 1
• MKT 421 Week 1 Discussion Question 2
• MKT 421 Week 1 Individual Assignment Defining
  Marketing
• MKT 421 Week 2 Discussion Question 1
• MKT 421 Week 2 Discussion Question 2
• MKT 421 Week 2 Individual Assignment Marketing
  Mix
• MKT 421 Week 2 Team Assignment Marketing Plan
  Phase 1
• MKT 421 Week 3 Discussion Question 1
• MKT 421 Week 3 Discussion Question 2
• MKT 421 Week 3 Individual Assignment Marketing
  Research Paper
• MKT 421 Week 3 Team Assignment Marketing Plan
  Phase 2
• MKT 421 Week 4 Discussion Question 1
• MKT 421 Week 4 Discussion Question 2
• MKT 421 Week 4 Individual Assignment Using
  Perceptual Maps in Marketing Simulation
• MKT 421 Week 4 Team Assignment Marketing Plan
  Phase 3
• MKT 421 Week 5 Discussion Question 1

•  
• Which of the following statements best describes
  the modern view of marketing? 2) Predicting
  what types of bicycles different customers will
  want and deciding which of these customers the
  business will try to satisfy are activities a
  firm should do as part of 

3
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide 2

• MKT 421 Final Exam Guide 3

•  
• According to the text, marketing means
•  
•  
• Which of the following statements best describes
  the modern view of marketing?
•  
•  

• MKT 421
•  
• 1) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds they will
  make, is
•  
•  
• 2) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
•  

4
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide 4

• MKT 421 Final Exam Guide 5

•  
•  
• 1) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
•  
• activities a firm should do as part of
•  

•  
• 1) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy
  are activities a firm should do as part of 

5
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide 6

• MKT 421 Final Exam Guide 7

•  
• According to the text, marketing means    2)
  For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds they will
  make,

•  
• 1) According to the text, marketing means
•  
•  
• 2) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
  activities a firm should do as part of
•  
•  

6
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide 8

• MKT 421 Final Exam Guide 9

•  
• 1) Predicting what types of bicycles different
  customers will want and deciding which of these
  customers the business will try to satisfy are
•  
• activities a firm

•  
• 1) For Tesla, a new firm that makes an electric
  sports car, estimating how many competitors will
  make electric vehicles and what kinds
•  
• they will make, is
•  
• 2) Which of the following statements best
  describes the modern view of marketing?
•  

7
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide 10

• MKT 421 Final Exam Guide All 10 Sets

•  
• Which of the following statements best describes
  the modern view of marketing? 2) Predicting
  what types of bicycles different customers will
  want and deciding which of these customers the
  business will try to satisfy are activities a
  firm should do as part of 3) For Tesla, a new
  firm that makes an electric sports car,
  estimating how many competitors will make
  electric vehicles and what kinds they will make,
  is 4) To compete

•  
• This tutorial contains 10 sets of final exam of
  MKT 421
• for details of each set please go "MKT 421 Final
  Exam" under categories on the Home Page
•  

8
MKT 421 EXPERT TUTOR

• MKT 421 Final Exam Guide

• MKT 421 Week 1 Discussion Question 1

•  
• 1. Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
•  

•  
• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organization

9
MKT 421 EXPERT TUTOR

• MKT 421 Week 1 Discussion Question 2

• MKT 421 Week 1 Individual Assignment Defining
  Marketing

•  
• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis on planning within the
  marketing organization

•  
• Resource University Library
• Write a 700- to 1,050-word paper in which you
  define marketing.
• Include in your paper your personal definition of
  marketing and
• definitions from two different sources. Based on
  these definitions,
• explain the importance of marketing in
  organizational success.
• Provide at least three examples from the business
  world to
• support your explan

10
MKT 421 EXPERT TUTOR

• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper

• MKT 421 Week 2 Discussion Question 1

•  
• This tutorial contains 2 different papers
•  
• Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
•  

•  
• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing research important to
  developing marketing strategy?

11
MKT 421 EXPERT TUTOR

• MKT 421 Week 2 Discussion Question 2

• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation

•  
• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing re

•  
• Select a company currently experiencing marketing
  changes.
•  
• Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix
•  
• Each of the four P's should be addressed on
  its own slide.
• The final slide should analyze the changes
  this company is experiencing and the driving
  forces b

12
MKT 421 EXPERT TUTOR

• MKT 421 Week 2 Individual Assignment Marketing Mix

• MKT 421 Week 2 Individual Assignment Personal
  Branding Plan Paper

•  
• Resources University Library, Internet
• Write a 1,400- to 1,750-word paper in which you
  describe the
• elements of the marketing mix (product, place,
  price, and

•  
• Write a 750- to 1000-word paper that does the
  following
•  
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work
  for, and an explanation as to why
• Identifies the best methods for contacting
  those companies and engaging those who might
  influence t

13
MKT 421 EXPERT TUTOR

• MKT 421 Week 2 Team Assignment Marketing Plan
  Phase 1

• MKT 421 Week 3 Discussion Question 1

•  
• Resources University Library, Internet
• Create a new product or service for an existing
  organization. This
• product or service will be the basis for your
  Marketing Plan
• Paper. Obtain you

•  
•  
• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as it continues through the
  produc

14
MKT 421 EXPERT TUTOR

• MKT 421 Week 3 Discussion Question 2

• MKT 421 Week 3 Individual Assignment Marketing
  Research Paper

•  
• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as it continues through the
  product life cycle? How will this affect the
  marketing of yo

• Resources University Library, Kudler Fine Foods
  Virtual
• Organization
• Use the Virtual Organization link on the student
  website to
• access additional company information on Kudler
  Fine

15
MKT 421 EXPERT TUTOR

• MKT 421 Week 3 Individual Assignment Perceptual
  Map Presentation

• MKT 421 Week 3 Team Assignment Marketing Plan
  Phase

•  
• This tutorial contains 2 different papers
•  
• Review "perceptual mapping" located on the Week 2
  ERR page.
•  
•  
• Review the example perceptual map in Exhibit 4-14
  in Ch. 4 of Basic Marketing.

• Resources University Library, Kudler Fine Foods
  Virtual
• Organization
• Use the Virtual Organization link on the student
  website to
• access additional company information on Kudler
  Fine Foods.
• Write a 1,050- to 1,400-word paper in which you
  justify the
• importance of marketing research in the
  development of Kudler
• Fine F

16
MKT 421 EXPERT TUTOR

• MKT 421 Week 3 Team Assignment Strategy and
  Positioning Paper

• MKT 421 Week 4 Discussion Question 1

•  
• This tutorial contains 2 different papers
•  
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. This product or service will
  serve as the

•  
• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location affect
  your selection of distribution

17
MKT 421 EXPERT TUTOR

• MKT 421 Week 4 Discussion Question 2

• MKT 421 Week 4 Individual Assignment Blue Ocean
  Strategy Paper

•  
• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location affect
  your selection of distribu

•  
• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean strategy and
  identifies a product or service that would be
  considered a blue ocean move. Include the
  following
•  
• A description of blue ocean strategy and its
  importance
• A product or service that might be considered
  a blue ocean move and why
• An alternative red ocean move for the same
  product or service along with the pros and cons
  of that strategy
•  

18
MKT 421 EXPERT TUTOR

• MKT 421 Week 4 Individual Assignment Using
  Perceptual Maps in Marketing Simulation

• MKT 421 Week 4 Team Assignment Marketing Plan
  Phase

•  
• Resources Using Perceptual Maps in Marketing
  simulation
• Complete the simulation, Using Perceptual Maps in
  Marketing,
• located on the student website.
• Write a 1,050- to 1,450-word summary in which you
  address the
• following
• For each of the three major phases in the
  simulation, describe

•  
• Resources Using Perceptual Maps in Marketing
  simulation
• Complete the simulation, Using Perceptual Maps in
  Marketing,
• located on the student website.
• Write a 1,050- to 1,45

19
MKT 421 EXPERT TUTOR

• MKT 421 Week 4 Team Assignment Product

• MKT 421 Week 5 Discussion Question 1

•  
• This tutorial contains 2 different papers
•  
• Use the product and organization you identified
  in your Week 3 Strategy and Positioning Paper.
•  

•  
• Florida's Department of Citrus and a coalition of
  consumer groups have launched an attack on your
  company for deceptive marketing because your
  company markets its SunShine drink as fruit juice
  even though the drink contains less than 5 fruit
  juice. Marketing SunShine drink as a fruit juice
  leads parents to believe that they are purchasing
  a healthy juice for their children. What ethical
  and moral issues are involved in this situation?
  Should these issues affect the mar

20
MKT 421 EXPERT TUTOR

• MKT 421 Week 5 Discussion Question 2

• MKT 421 Week 5 Individual Assignment
  Environmental Factors

•  
• You are the marketing manager for a leading
  coffee chain. Your company has made the decision
  to expand internationally, specifically into
  China. What are some environmental factors that
  you will need to consider in marketing your
  coffee in China? Which of one of these factors
  would have the largest effect on the companys
  marketing strategy? Explain why.

• Resources University Library, Internet
• Select an organization with which you are
  familiar that conducts
• both domestic and global marketing.
• Write a 1,050- to 1,400-word paper in which you
  identify the
• environmental factors that affect global and
  domestic marketing
• decisions. Address the following as they relate
  to the
• organizations marketing decisions
• ? Analyze the influence of global economic
  interdepend

21
MKT 421 EXPERT TUTOR

• MKT 421 Week 5 Team Assignment Marketing Plan
  Final Paper and Presentation

•  
• Resources University Library, Internet
• Select an organization with which you are
  familiar that conducts
• both domestic and global marketing.
• Write a 1,050- to 1,400-word paper in which you
  identify the
• environmental factors that affect global and
  domestic marketing

22
MKT 421 EXPERT TUTOR
For more course tutorials visit www.uophelp.com