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MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2 MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper MKT 447 Week 4 DQ 1 MKT 447 Week 4 DQ 2 MKT 447 Week 5 Individual Future Trends in Advertising Paper MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation – PowerPoint PPT presentation

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Title: MKT 447 expert tutor indigohelp


1
MKT 447 expert tutor/ indigohelp
  • For more course tutorials visit
  • www.indigohelp.com

2
MKT 447 expert tutor/ indigohelp
  • MKT 447 Final Exam Guide
  • MKT 447 Entire Course
  • Multiple Choice Choose the correct response for
    the following questions.
  •  1. As a consumer you are exposed to hundreds
    and maybe even thousands of commercial messages
    every day. These messages may appear in the mass
    media, as even sponsorships, telemarketing calls,
    or even as e-mails. The correct term for all
    these commercial messages is
  • MKT 447 Week 1 Individual Advertising Past and
    Present Paper
  • MKT 447 Week 1 DQ
  • MKT 447 Week 1 DQ
  • MKT 447 Week 2 Learning Team Advertising Plan and
    Creative Brief
  • MKT 447 Week 2 DQ 1
  • MKT 447 Week 2 DQ 2

3
MKT 447 expert tutor/ indigohelp
  • MKT 447 Week 1 Individual Advertising Past and
    Present Paper
  • MKT 447 Week 1 DQ 1 and DQ 2
  • Advertising Past and Present Paper
  • Resources Internet, University Library
  • Select a print advertisement from before 1970 for
    a product or service that is still in existence.
  • Locate a current advertisement for the same
    product or service.
  • What is advertising? How does it differ from
    marketing? How does your company, or a company
    that you are familiar with, use advertising?
    Provide an example.-
  •  How does advertising to consumers differ from
    advertising to businesses? Why? How might they be
    the same?

4
MKT 447 expert tutor/ indigohelp
  • MKT 447 Week 2 Learning Team Advertising Plan and
    Creative Brief
  • MKT 447 Week 2 DQ 1 and DQ 2
  • Advertising Plan and Creative Brief
  • Your Learning Team has been selected as the ad
    agency for Baderman Island, a fictitious company
    located in the list of Virtual Organizations.
  • Resources Virtual Organization found on student
    website, Internet, University Library
  • What is perception? Why does each consumer see a
    product differently? How does this affect the
    consumer decision-making process?
  •  
  • Why is market segmentation important? How does
    market segmentation differ for consumer and
    business markets? How does it affect the
    marketing mix?

5
MKT 447 expert tutor/ indigohelp
  • MKT 447 Week 3 Individual Effective Advertising
    Planning
  • MKT 447 Week 3 DQ 1 and DQ 2
  • Effective Advertising Planning and Implementation
    Paper
  • Resources Internet, University Library
  • Select a product with which you are familiar.
  • Obtain faculty approval for your selected
    product.
  • Research the company for the campaign that
    supports that product.
  • Write a 1,400- to 1,750-word paper in which you
    examine the key elements of this advertising,
    including
  • What is the role of emotional appeal with
    effective advertising? Would you consider humor
    to be an important element for effective
    advertisements? Why or why not? In what
    circumstances might humor not be appropriate?
  • What are the keys to creating effective copy and
    design for advertisements? What components does a
    campaign need to break through the advertising
    clutter? How might we grab the attention of the
    consumer?

6
MKT 447 expert tutor/ indigohelp
  • MKT 447 Week 4 Learning Team Advertising,
    Creative, and Media Strategies Paper
  • MKT 447 Week 4 DQ 1 and DQ 2
  • Advertising, Creative, and Media Strategies Paper
  • Resources Advertising Plan and Creative Brief
    assignment from Week Two, Internet, and
    University Library.
  • Select the advertising objectives developed in
    the Advertising Plan and Creative Brief
    assignment.
  • What is media strategy? Why should your media
    strategy mirror your marketing strategy? How
    does your target market's media consumption
    affect the strategy?
  • What are the pros and cons of various media
    selections? What are the advantages of using
    multimedia placements?

7
MKT 447 expert tutor/ indigohelp
  • MKT 447 Week 5 Learning Team Final Advertising
    Campaign Presentation
  • MKT 447 Week 5 Individual Future Trends in
    Advertising Paper
  • Final Advertising Campaign Presentation
  • Resources Advertising, Creative, and Media
    Strategies Paper, Internet, University Library
  • Prepare a 15- to 20-minute Microsoft PowerPoint
    presentation, with speakers notes, consisting of
    a minimum of 12 to 15 slides.
  • Future Trends in Advertising Paper
  • Resources University Library, Internet
  • Write a 1,400- to 1,750-word paper in which you
    identify a minimum of three key trends that might
    affect advertising in the future for example,
    regulatory, Internet and interactive media,
    globalization, innovation, and so forth.

8
MKT 447 expert tutor/ indigohelp
For more course tutorials visit www.uophelp.com
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