Seminar 3: Writing business proposals

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Seminar 3 Writing business proposals

• Session 2 Structure language of a business
  proposal Table of contents list of figures
  Introduction Product approach

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Table of contents list of figures

• E.g.

3
List of figures

• E.g.

4
Task 1 Writing the table of contents
list of figures

• Complete the table of contents and list of
  figures of
• your proposed project out of class.

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Introduction

• should state the purpose of the proposal in
  relation to the clients wants
• identify the clients wants by identifying
  similar wants by other companies in the industry
• E.g.
• Founded in 1980, High Com Technologies has been
• Serving many companies to computerize their
• business, increasing their competitive edge. With
• Toys Direct, we see a similar vision by boosting
  its
• efficiency and supporting its future growth.

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Introduction

• should state how the proposal is structured
• benefits to the company should be stated
  succinctly solutions highlighted
• E.g.
• In this proposal, we will present our approach
  of making the work
• in Toys Direct more efficient, streamlined and
  productive by
• introducing
• the latest hardware technologies, easy-to-use
  software packages, wireless and secure
  networking, quick installation set-ups and their
  benefits
• effective management of responsibilities
• a practical timeline
• competitive costs
• and
• excellent expertise.

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Task 2 Writing the introduction

• Complete the introduction of your proposed
  project.

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Product Approach

• should provide a statement that describes the
  solutions you propose
• E.g.
• We are proposing to install. or We will be
  installing..
• should define, describe and explain the
  solutions, explain how they will benefit the
  company
• should highlight how your clients will benefit
  from your solutions
• Indicating your companys products is not
  enough to win your clients over. To persuade your
  clients to select you, you need to highlight how
  they will benefit from your companys products.

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Task 3 Improving writing on product
approach

• Work with a partner. Look at the table provided.
  They
• are all statements about a companys products.
• Improve the statements to highlight how the
• companys products will benefit the clients.
  Present
• your answers in the session.

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Task 3 Improving writing on product
approach
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Task 4 Writing the product approach

• Complete your product approach.

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Preparation for the next session

• At the end of class or before the next session,
  send
• both an email and a hard copy of your
  introduction
• product approach to your consultant. Your
  writing
• will be used for evaluation (both peer
  consultant) in
• the next session.

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Seminar 3 Writing business proposals Q A

• Session 2 Structure language of a business
  proposal Table of contents list of figures
  Introduction Product approach