Seminar 3: Writing business proposals

1
Seminar 3 Writing business proposals

• About the seminar

2
Background

• Skills you need at university or at work write
  a business proposal at formal business meetings
• Business proposal a document which you write
  usually in response to solving a problem or in
  some cases if you have a new product or idea to
  present

3
Objectives

• By the end of the seminar, you should be able to
• structure, form content, use appropriate format
  and language in writing business proposals
• write effective proposals

4
Assessment In-Class Writing (A Business
Proposal) Description

• bring a laptop for every writing session if you
  do not have access to one, do your writing on
  paper
• carry on with your writing out-of-class for
  revision and redrafting
• write a 1000-word business proposal on a project
  topic given
• the project topic will be given you are
  supposed to form content based on it
• you will be taught how to write the business
  proposal- structure, content, format language
• you will be given writing tasks which need to be
  completed every session
• the writing tasks will be used for feedback to
  assist you with the final complete business
  proposal

5
Assessment Criteria

• You will be assessed on
• structure
• content
• format
• language

6
Assessment Value

• Individual grading 30.

7
Assessment Format

• the proposal must be submitted with the cover
  page of the proposed project as the first sheet

8
Business Proposal Project Topic

• Background Information
• You work for either
• Apple, Hong Kong at http//store.apple.com/800-908
  -988/WebObjects/hongkongstore/ or
• Hewlett Packard Development Company, Hong Kong at
  http//welcome.hp.com/country/hk/en/welcome.html
  or
• IBM, Hong Kong at http//www.ibm.com/hk/
• Your company solves its clients computer
  problems by providing business solutions. Toys
  Direct is a small trading company. As a new
  client, it has requested you to computerize its
  operations and propose a project for a
  computerisation package which will increase
  efficiency and support its planned expansion.
• At the moment the company is using basic MS
  applications such as Word and Excel Spreadsheets.
  However, the company feels that the work of the 3
  departments are inefficient.

9

• Background Information

10
Background Information

• The clients budget for computerisation has not
  yet been decided.
• The client lacks experience with computers so the
  Managing Director has invited three computer
  specialist companies (of which yours is one) to
  submit proposals. You should not assume that
  Toys Direct will make its decision only on price.
  Quality of equipment and of service will also be
  a consideration.
• Your proposal should cover hardware, software,
  networking, installation and staff training.

11
Writing business proposals Q A

• About the seminar