Multimedia in Organisations

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Multimedia in Organisations

• BUSS 213

Supplementary 1 Writing in Commerce Essays
Case Studies
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Agenda 1

• Introduction
• Why Write?
• Writing in a First Language
• Writing in a Second or Third Language
• Genre and its Implications
• Genre Defined
• Benefits of Genre for Students
• Benefits of Genre for Teachers

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Agenda 2

• Assistance at UOW
• Lecturer
• Michael Birt Library
• Learning Resource Centre (19G102)
• Woodward-Kron (1996)

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Agenda 3

• Academic Essays
• Types of Essays
• Explanatory Evaluative Essays
• For and Against Essays
• Essay Genre
• Case Study Reports
• Case Study Report Genre

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Introduction
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IntroductionWhy Write?

• you cannot avoid reading and writing in any
  academic discipline
• you must write in most examinations and in many
  subjects you must provide written answers to
  assignments
• students who are writing in their first language
  often intuitively know what is required in essay
  or case study writing

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IntroductionWriting in a First Language

• students writing in their first language have an
  advantage because writing in that language is
  very familiar to them (that is reduced to the
  level of habit)
• despite this, many students writing in their
  first language may not have much experience in
  academic writing

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IntroductionWriting in a Second or Third Language

• writing can be hard work for people who are
  writing in a second or third language
• regardless of whether you are using a first or
  subsequent language, all students must develop
  appropriate written communication skills

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IntroductionGenre

• any written and spoken language has a
  considerable amount of information and structure
• linguists have identified a particular kind of
  structure responsible for the large scale
  organisation of entire texts
• this type of structure is referred to as genre

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IntroductionImplications of Genre

• the conventional nature of genre assists readers
  in predicting the meanings of the text
• understanding a particular genre assists writers
  in developing appropriate texts
• several commercial written genres have been
  identified

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IntroductionGenres Defined

• genres consist of sequences of elements- each
  element serves a particular function within a
  particular type of written or spoken language
• there are two major genres that often occur in
  commercial writing- Essays and Case Study Reports

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IntroductionBenefits of Genre for Students

• to be considered a professional in IS you must
  sound like one, and you must also write like one
• at postgraduate level, you must be able to
  gather, evaluate, argue and interpret facts- your
  employers will expect you to perform at this
  level
• by using an appropriate genre, student
  performance is improved

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IntroductionBenefits of Genre for Teachers

• lecturers will or should set assignments which
  require students to communicate using one of the
  typical structures (called genres) found in
  commerce
• by using the appropriate genre, teachers get the
  benefit of being able to mark consistently
• students will know the appropriate structure for
  the assignment

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Assistance
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Assistance

• If you need help in writing you should first ask
  for help from your lecturer. It is the lecturers
  responsibility to help you or direct you to
  places where you can get help.
• there are several places at UOW where you can get
  Assistance

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Assistance

• Michael Birt Library run courses on using the
  library to help you research assignments.
• these courses are short and very useful. Examples
  include
• Using the Computer System
• Using the CD-ROM Abstract Services
• Basic Library Skills

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Assistance

• Learning Resource Centre (19G102) run a number
  of courses which are useful for students using
  English as a second or third language. Examples
  include Intensive Grammar, Advanced Grammar,
  Cohesive Writing, and Academic English (the
  courses range from 3-6 weeks).

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Assistance

• Woodward-Kron, R. (1996) Writing in Commerce A
  guide to assist Commerce students with assignment
  writing Revised Edition Centre for the
  Advancement of Learning and Teaching (CALT),
  Australia University of Newcastle lt20

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Academic EssaysSource Woodward-Kron (1996, 7-8)
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Academic EssaysTypes of Essays

• Several types of essay genres exist
• the differences between these types of essay are
  based on the degree of interpretation and
  evaluation required.
• the degree of interpretation and evaluation
  depend not only on the wording of the question
  which forms the essay but also on the essays
  topic.

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Academic EssaysExplanatory Essays Evaluative
Essays

• Explanatory Essays
• essay questions ask what, how, and/or why
• do not require a great deal of interpretation on
  your part
• Evaluative Essays
• essay questions ask you to evaluate, assess or to
  be critical
• do require a great deal of interpretation on your
  part

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Academic EssaysFor and Against Essays

• some essay questions require the writer to
  structure the argument of the essay in terms of
  pro- and contra- arguments
• examples the advantages (pro) and disadvantages
  (contra), strengths and weaknesses, or adequacies
  and inadequacies of a concept, method or model
• not common in this department!

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Case Study ReportsSource Woodward-Kron (1996,
25-29)
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