APV HVACconcept

1
APV HVAC-concept
Sales presentation
2
APV Heat TransferAPV HVAC - The Concept

• Purpose of the APV HVAC-concept
• Entering of the HVAC market based on a commodity
  strategy
• Offering an HVAC-package including products and
  tools
• Customer benefits
• Complete product range
• Short delivery time
• Competitive prices
• Easy quotation of heat exchangers
• Quick information about heat exchangers on stock

3
APV Heat TransferAPV HVAC- The Concept

• Table of content
• HVAC Concept
• Background
• Market
• Applications
• Sales Channels
• HVAC Package
• Tools
• HVAC Product Range
• Order Handling
• Prices and Discounts

4
APV Heat TransferAPV HVAC - Market

• Players involved in the HVAC-market work in a
  highly competitive environment where meeting
  customer demands is essential
• To end-users these products are often considered
  commodity products - price and product
  availability being key factors
• To meet these requirements APV offers a targeted
  and competitive range of products highly suited
  for HVAC applications

5
APV Heat TransferAPV HVAC - Applications

• The APV HVAC-range is suitable for heating and
  cooling of accommodations, offices, hotels and
  production facilities, e.g
• Central heating water heaters
• Hot tap water
• Air conditioning
• Pressure breakers
• Ice melters
• Heating sources, a multitude of heating sources,
  e.g
• Boilers
• District heating
• District cooling
• Solar heating panels
• Heat pumps

6
APV Heat TransferAPV HVAC - Sales Channels

• How does the market work?
• Distribution channels ways to the customer?

He a t T r a n s f e r
7
APV Heat TransferAPV HVAC - Sales Channels

• Which customers to target?

• Let your customers do the job!
• Sales channel target is level 2 and 3
• The calculation tool APV ParaSize and the HVAC
  Selection Guide are designed to be used by these
  customers
• All products have their own item number thus
  avoiding misunderstandings and making order
  handling easy

APV Heat Transfer
1. Level APV Distributors
2. Level Wholesellers/OEM
3. Level Contractors
4. Level End-users
8
APV Heat TransferAPV HVAC - Package

• The APV HVAC-package comprises
• Economic and efficient heat exchanger solutions
• APV Compakva (Size 32, 54, 32-TD, VX-32)
• APV ParaBrazed (O12, O15, O30, O35, O60, O70,
  O85, O100 O300)
• APV ParaFlow (U2, T4, TR1, H17, SR2 N35) in low
  cost frames
• Easy-to-use quotation tool
• Selection guide
• On-line stock information
• Sales collateral

9
APV Heat TransferAPV HVAC - Package

• Sales collateral
• Sales presentation a modified Sales Tutor
• HVAC-brochure
• Calculation tool APV ParaSize
• APV HVAC Selection Guide template (local
  adaptation)
• On-line stock info site

10
APV Heat TransferAPV HVAC - Tools

• Tools on www.PHEWizard.com/HVAC
• Online stock information and an easy-to-use
  quotation tool are just some of the tools
  provided to help reduce your customer response
  time and ease the business processes
• The tools are available on our new HVAC internet
  site www.PHEWizard.com/HVAC

11
APV Heat TransferAPV HVAC - Tools

• APV ParaSize
• The APV ParaSize is an easy-to-use software for
  quoting the range of ParaFlow HVAC and ParaBrazed
  heat exchangers
• No matter, if it is a liquid/liquid or a
  ParaBrazed for condensing or evaporation
  applications, APV ParaSize is the software to use
  
• Contact your local APV representative to get
  access to APV ParaSize quotation tool
• Benefits
• Product range easy to quote
• Products have their own item number
• Item number is used for order handling
• Quotation tool can be used by end-customer
• Customer response time reduced

12
APV Heat TransferAPV HVAC - Tools

• APV HVAC Selection Guide
• Design of APV heat exchangers matching local
  needs
• A printable template easy to fill out and use
• Target group those customers who do not use the
  APV ParaSize software
• Benefits
• A quick reference for product selection
• Adaptable to local temperature sets
• Can be customized to individual needs
• distributors as well as customers
• Products have their own item number
• Item number is used for order handling

13
APV Heat TransferAPV HVAC - The Tools

• Online Stock Information
• Stock information for HVAC-product range is
  available online giving you the latest status on
  product availability
• If a customer has a breakdown you may offer him a
  solution right away on the phone
• Simply type the address in your browser
  http//www.phewizard.com/HVAC/HVAC_Stock_Kolding.p
  df

14
APV Heat TransferAPV HVAC - The Tools

• APV HVAC Brochure
• 4 page brochure
• Targeting distributors, whole sellers,
  contractors, and OEMs
• Content The concept, the products, the tools
• Available as PDF-file/in-house print (minimizing
  costs)

• Benefits
• Explain the concept
• Presentation of the products
• Presentation of the tools

15
APV Heat TransferAPV HVAC - Product range

• APV Compakva - water heaters and district heating
  units
• APV Compakva is a new range of water heaters and
  district heating units for heating of domestic
  water and for direct and indirect heating
  characterized by innovative technology and design
• The smallest unit of its type 30 less space
  requirement
• Patented multifunctional block - one single unit
  for pipe arrangement as well as cover, back
  panel and sensor accelerator
• Capacity Up to 8 homes
• High thermal efficiency
• Low operating costs
• Easy to mount and clean
• Can replace most of existing models on the market
  as
• the position of the connections is the same

16
APV Heat TransferAPV HVAC - Product range
APV Compakva - water heaters and district heating
units

• Available models included in the HVAC range

• NB The Compakva Water Heaters are not included
  in the APV ParaSize software

17
APV Heat TransferAPV HVAC - Product range
APV Compakva 32 or 54 water heater unit

• Smallest built-in model on the market
• Capacity 1 - 8 homes
• Up to 100 kW with 50 kPa pressure drop
• Design pressure PN16
• Max. working temperature 130 ?C

18
APV Heat TransferAPV HVAC - Product range
APV Compakva TD-32 water heater unit

• Smallest built-in model on the market
• Produces sufficient hot water for the whole
  family and for the installation for direct
  district heating
• Max. working temperature 130 ?C
• Up to 100 kW with 50 kPa pressure drop
• Design pressure PN16

19
APV Heat TransferAPV HVAC - Product range
APV Compakva VX-32 water heater unit

• Smallest built-in model on the market
• 1st heat exchanger produces sufficient hot water
  for the whole family
• 2 nd heat exchanger for indirect heating of the
  radiator system
• Max. working temperature 130 ?C
• Up to 100 kW with 50 kPa pressure drop
• Design pressure PN16

20
APV Heat TransferAPV HVAC - Product range

• APV ParaBrazed - brazed plate heat exchangers
• A comprehensive range of brazed plate heat
  exchangers for HVAC applications - especially
  suited for water heaters, district heating units,
  gas boilers, and solar heating
• Types O12, O15, O30, O35, O60, O70, O85, O100,
  O300
• More than 400 models
• Very compact
• Large temperature span
• Wide pressure range
• Exceptional performance

21
APV Heat TransferAPV HVAC - Product range
ParaBrazed - Guideline for name of product types
22
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
23
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
24
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
25
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
26
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
27
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
28
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
29
APV Heat TransferAPV HVAC - Product range
ParaBrazed types
30
APV Heat TransferAPV HVAC - Product range
ParaBrazed connection types
31
APV Heat TransferAPV HVAC - Product range

• APV ParaFlow - gasketed plate heat exchangers
• The widest plate portfolio in the market - the
  large variety in ParaFlow types offers solutions
  for almost any HVAC application
• Types U2, T4, TR1, SR2, H17, N25, N35
• Newly developed price competitive frame range
• Compact design
• Superior heat transfer efficiency
• Easy to clean
• Glue-free gaskets

32
APV Heat TransferAPV HVAC - Product range
ParaFlow - Guideline for name of product types
33
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
Delivery concept Express range 8 ex works
Kolding
34
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
35
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
36
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
37
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
38
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
39
APV Heat TransferAPV HVAC - Product range
ParaFlow - HVAC range
40
APV Heat TransferAPV HVAC - Order handling

• Order handling
• All Heat Exchangers have their own item number
• Your customer orders the heat exchanger by
  informing you of the item number
• Mail the order to Customer Logistic, APV Heat
  Transfer Kolding including item number, number of
  units and price

41
APV Heat TransferAPV HVAC Prices

• APV ParaFlow HVAC range T4 N35
• Prices Use the APV ParaSize for Market List
  Prices
• Discount Same as for other ParaFlows according
  to WinQuote discount
• APV ParaFlow HVAC range U2 and APV ParaBrazed
• Prices Use the APV ParaSize for Market List
  Prices, or
• Use the ParaBrazed_U2_Market_Pricelist_151004_and
  _measurements.xls
• Discount Distributor discount quantity
  discount. See the fileAPV ParaBrazed U2
  Quantity Discount July 2004.xls.
• APV Compakva
• Prices Use the Compakva Market Pricelist
  01-09-04.xls
• Discount Distributor discount quantity
  discount. See the file Compakva Market
  Pricelist 01-09-04.xls