Bo Dahlbom 2002 siti.se

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Bo Dahlbom 2002 siti.se

• President of the Swedish Research Institute for
  Information Technology www.siti.se
• Professor of Informatics at Göteborg University
• Advisor to mobile service provider companies
• www.informatics.gu.se/dahlbom

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Bo Dahlbom siti.se

• All Business is
• Show Business

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Techology as Life Form

• People are what they do and they do it with
  technology
• A society is a technology, the use of technology,
  and ideas about technology and its use
• Technology changes the conditions of life
• Archeology and Future Archeology

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Factory Life

• Work is a place that you go to in the morning,
  come home from at night
• To work in a factory, with machines, to be on
  time, find your place and stay there
• Work hours and time off, vacation, employed,
  unemployed, education, working life, retirement

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First there was data processing

• Computing machines (45-65)
• Information systems and robots (65-85)
• Personal computing and copiers (85-90)
• Networks and workflow (90-95)

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Then there was...

• IT

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...and work became just TALK!

• From work dominated by machines and production to
  work dominated by people and conversation. To
  work is to meet.
• Communicative capacity, personal initiative,
  availability, flexibility, tempo, and networking.
• Work, education and entertainment are mixed. Work
  goes on anywhere, anytime, on the market. Working
  places become meeting places.

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Technical Development

• Machines emptied the country, gave us work in the
  factories in the city
• Computers emptied factories, gave us work in the
  offices
• Internet is emptying offices, giving us work on
  the market

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The IT Revolution in Sweden
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Customer Hunting

• When we produce much more than we can sell even
  on a global market, then competition becomes
  fierce, and we must go customer hunting

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From Factory to Market

• Technical development has taken us from
  production to administration to services and
  sales
• A fantastic competence for production now forces
  us to focus on sales, marketing, design, brand
• Sales is interaction, working places become
  meeting places, we become nomads, technology
  becomes mobile

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e-society with e-service

• In factory society, organizations were buildings.
  Commerce, sales, education, care were all
  produced in factories.
• In market society, organizations become
  networking. Commerce, sales, education, care will
  all be available anywhere, anytime.

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The Old Company

• A society of its own, a well organized centre for
  production and distribution, a factory
• A well defined, autonomous organization, with its
  own goals, values, and quality control

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The New Company

• A losely connected, distributed and mobile sales
  force, with a web site
• A service network, adapting to market and
  customer movements and demands

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Factory Society

• Organizations built on production
• A society of production units
• A society of factories and offices
• A society of work places

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Market Society

• Organizations built on business
• A society of market places
• A society of meeting places
• Virtual and physical meeting places

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Focus on Sales

• From Process to Situations
• From Organization to Initiatives
• From Hands to Whole People
• From Control to Attention

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Business by Attention

• Ha!, HaHa, Aha, Ahh, Ouch!
• Emotions, Excitement, Entertainment
• Meaning and Engagement
• Leadership by Attention

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A 24 Hour Society

• Anytime, anywhere, anyone computing
• Everything always open everywhere
• Online guardian angels watching you
• Always available, running faster and faster
• Mobile nomads renting their lives

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A Consumer Society

• Meetings cocktails, shows, events
• Travel adventure, work, education, health
• Experience exotic food, sex, drugs, rock n
  roll
• Body make up, gym, massage, surgery

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Service Society

• Education, care, entertainment, sales,
  councelling, management, public service
• From offices with reception and opening hours and
  focus on administration to services on a mobile,
  distributed market

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Services follow you

• Services are new dimensions in society
• Services are like light, heat, music
• Services watch over you
• In service society you are never alone

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A Nomadic Society

• Nomadic, networking enterprises, living off the
  land, company parasites, open source and global
  epidemic consumption
• Mobile operations, services, health care,
  education, sales
• Anywhere, anytime, always on-line, ready when
  opportunity knocks

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A New Economy

• A digital, global, flexible, competitive,
  alliance prone, fast, revolutionary, winner takes
  all, venture economy
• A mobile, online, consumer, service, media,
  marketing, electronic, rock n roll economy

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The Body Factor

• Nomads need bodies young and beautiful
• Cosmetics, gymnastics, plastics, relaxics
• Live forever, forever young and beautiful
• The Bio Revolution (2010)

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Life is a

• cocktail-party

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Mobile Internet Society

• A sales oriented, networking society built on top
  of the old production and distribution
  infrastructure
• An open society, a global market place, with
  nomads engaged in sales and services
• A vulnerable global production and distribution
  infrastructure do we have to make it more
  secure?

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A Childish Society

• Casual affairs, competition, playful, epidemic,
  consumtion, entertainment
• Children are consumers, as consumers we are like
  children
• In consumer society there are no adults there
  are only small and big children

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Now we all say...

• Not another winter here!