Bo Dahlbom 2001 siti'se

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Bo Dahlbom 2001 siti.se

• President of the Swedish Research Institute for
  Information Technology www.siti.se
• Professor of Informatics at Göteborg University
• Advisor to mobile service provider companies
• www.informatics.gu.se/dahlbom

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Bo Dahlbom siti.se

• The Development
• of Sweden as a
• Leading IT Nation

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Techology as Life Form

• People are what they do and they do it with
  technology
• A society is a technology, the use of technology,
  and ideas about technology and its use
• Technical development changes the conditions of
  life
• Archeology and Future Archeology

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The Farmers Disappeared
Government statistics for Sweden
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Factory Society

• The factory as model
• Machine, process, production, system
• Productivity, efficiency, quality
• We are all engineers, good at methods

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Factory Life

• Work is place that you go to in the morning, come
  home from at night
• To work in a factory, with machines, to be on
  time, find your place and stay there
• Work hours and time off, vacation, employed,
  unemployed, education, working life, retirement

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First there was data processing

• Computing machines (45-65)
• Information systems and robots (65-85)
• Personal computing and copiers (85-90)
• Networks and workflow (90-95)

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We became office workers
Government statistics
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And the offices grew

• If there is no document, nothing happened
• Where industry has its products, administration
  has its documents
• Management, marketing, education, health care,
  and so on, as document production

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Then there was...

• IT

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Email

• Individual mail and mailing lists
• Groupware, workflow management
• An intelligent telephone with spam
• Chat, ICQ

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Web

• A bulletin board
• Virtual worlds, a place to meet
• A home and a portal
• A market place with dot.com companies

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Mobile

• Mobile phones
• Portable and wearable
• Personal digital assistants
• Mobile services

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...and work became just TALK!

• From work dominated by machines and production to
  work dominated by people and conversation. To
  work is to meet.
• Communicative capacity, personal initiative,
  availability, flexibility, tempo, and networking.
• Work, education and entertainment are mixed. Work
  goes on anywhere, anytime, on the market. Working
  places become meeting places.

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Technical Development

• Machines emptied the country, gave us work in the
  factories in the city
• Computers emptied factories, gave us work in the
  offices
• Internet is emptying offices, giving us work on
  the market

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...and everything is BUSINESS!

• Quality is simply taken for granted
• The new is built on top of the old
• From infrastructure to networking
• Global integrated market communication
• Competition in a global market place

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The IT Revolution in Sweden
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From Factory to Market

• Technical development has taken us from
  production to administration to services and
  sales
• A fantastic competence for production now forces
  us to focus on sales, marketing, design, brand
• Sales is interaction, working places become
  meeting places, we become nomads, technology
  becomes mobile

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Customer Hunting

• When we produce much more than we can sell even
  on a global market, then competition becomes
  fierce, and we must go customer hunting

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A New Economy

• A digital, global, flexible, competitive,
  alliance prone, fast, revolutionary, winner takes
  all, venture economy
• A mobile, online, consumer, service, media,
  marketing, electronic, rock n roll economy

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e-society with e-service

• In factory society, organizations were buildings.
  Commerce, sales, education, care were all
  produced in factories.
• In market society, organizations become
  networking. Commerce, sales, education, care will
  all be available anywhere, anytime.

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Mobile Internet Society

• A sales oriented, networking society built on top
  of the old production and distribution
  infrastructure
• An open society, a global market place, with
  nomads engaged in sales and services
• A vulnerable global production and distribution
  infrastructure do we have to make it more
  secure?

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Infrastructure and Neworking

• The new is built on top of the old
• Quality is simply taken for granted
• We know the routines, so we can innovate
• New companies and old companies

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The Old Company

• A society of its own, a well organized centre for
  production and distribution, a factory
• A well defined, autonomous organization, with its
  own goals, values, and quality control

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The New Company

• A losely connected, distributed and mobile sales
  force, with a web site
• A service network, adapting to market and
  customer movements and demands

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New Enterprise Models

• From factories to markets
• From hierarchies, processes and channels to
  ad-hoc networking
• From control information to communication for
  cooperation
• Outsourcing and opensourcing

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The Web is Everyware

• Webbased companies always online
• Portals, crm, and community building
• Webbased services in meetings
• Work tools (applications) on the web

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Mobile Services

• Supporting you between meetings
• Coordinating nomadic activities
• Finding your way around in the world
• Opening doors, paying your way
• Consumer services, customer services

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The importance of moving fast

• Fast Industrial Revolution
• Fast Office Revolution (robots)
• Fast Internet Revolution
• Fast Mobile Revolution

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Swedens success factors

• Centralized small country, big enough companies
  (Volvo, Ericsson)
• Protestant, hard working, autonomous people,
  democratic tradition
• Administrative competence, long tradition
• Copycat mentality

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• The Scandinavian Model

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• The Mobile Model

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A 24 Hour Society

• Anytime, anywhere, anyone computing
• Everything always open everywhere
• Online guardian angels watching you
• Always available, running faster and faster
• Mobile nomads renting their lives

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A Consumer Society

• Meetings cocktails, shows, events
• Travel adventure, work, education, health
• Experience exotic food, sex, drugs, rock n
  roll
• Body make up, gym, massage, surgery

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A Nomadic Society

• Nomadic, networking enterprises, living off the
  land, company parasites, open source and global
  epidemic consumption
• Mobile operations, services, health care,
  education, sales
• Anywhere, anytime, always on-line, ready when
  opportunity knocks

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The Body Factor

• Nomads need bodies young and beautiful
• Cosmetics, gymnastics, plastics, relaxics
• Live forever, forever young and beautiful
• The Bio Revolution (2010)

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Life is a

• cocktail-party