United Nations Environment Programme

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Environment for Development
United Nations Environment Programme
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Commit to action! Join the Billion Tree Campaign
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The Billion Tree Campaign was launched on 8
November 2006 during the Climate Change
Conference, but effectively began on 1 January
2007 for an initial period of one year
Pledged trees 303,641,385 (as of 16 February
2007)
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Recent pledges
Governments
Civil society
Cameroon 45 million trees Myanmar 20 million
trees Venezuela 20 million trees Haiti 1
million trees
National Council of Women in Kenya 2 million
trees Care for the Environment Uganda 200,000
trees WWF/Adena 50,000 trees Anadolu Kartallari
Spor Kalubu 1,000 trees
Private sector
Fundación Santiago Rey Fernández-Latorre 9,000
trees Biocalidad S.L. 2,500 trees Tambopaxi
1,500 trees Acorn Training and Consulting 1,000
trees
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The symbolism and the substantive significance
of planting a tree has universal power in every
culture and every society on Earth, and it is a
way for individual men, women and children to
participate in creating solutions for the
environmental crisis . Al Gore, Earth in the
Balance
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Trees absorb pollution Trees protect water
catchments Trees reduce soil erosion Trees
produce life-giving oxygen Trees mitigate climate
change Trees help to cool cities Trees are
culturally important Trees provide habitat for
wildlife Trees are a legacy for future generations
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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• The Campaign aims to
• Build on existing programmes
• Foster partnerships

United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Target groups Individuals Children and
youth Schools Civil society and NGOs Farmers
Community groups Private sector Local and
national governments
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Each pledge can be anything from a single tree
to 10 million trees or more 3-stage process
PLEDGE, PLANT, CONFIRM   Participants receive a
certificate
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The campaign encourages the planting of
indigenous trees that are appropriate to the
local environment Advice on tree planting is
available via the website
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Patron Wangari Maathai
When we are planting trees sometimes people will
say to me, "I don't want to plant this tree,
because it will not grow fast enough". I have to
keep reminding them that the trees they are
cutting today were not planted by them, but by
those who came before. So they must plant the
trees that will benefit communities in the
future. I remind them that like a seedling, with
sun, good soil, and abundant rain, the roots of
our future will bury themselves in the ground and
a canopy of hope will reach into the sky.
Wangari Maathai Unbowed One Womans Story
 
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Co-patron His Serene Highness Albert II
Sovereign Prince of Monaco
I believe in the symbolic strength of the Plant
for the Planet Billion Tree Campaign and I
sincerely hope it will meet our expectations, far
beyond the welfare linked to replanting trees, to
benefit future generations.
 
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The anchor of the Campaign is the website
www.unep.org/billiontreecampaign
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Other information materials include Information
kits Press releases Photo resources Statements Sho
rt animation Downloadable logos
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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Partnership possibilities for the private
sector Launch of tree planting campaign
throughout corporate network (UNEP will grant use
of own logo and campaign logo) International
advertising roll-out for the campaign in
partnership with UNEP Introduction of Billion
Tree Campaign teaser on corporate
products Placement of corporate press releases
and announcements related to the Campaign on the
UNEP website
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The race is on The challenge to PLANT, CARE
for and RAISE 1 billion trees in 2007
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign
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The Billion Tree Campaign We need YOUR
involvement
United Nations Environment Programme Plant for
the Planet The Billion Tree Campaign