Workshop Summary

1
Workshop Summary
STRATEGY new approaches and messages (1)

• Main Points
• Short and clear messages about complex technical
  matters are a real challenge Henry-Jacques
  NEAU COGEMA Logistics
• Do we have the right arguments ? Luminita
  STANCIU SNN CERNAVODA NPP
• Megatons to Megawatts can be a highly
  significant new selling point for nuclear
  energy Charles YULISH - USEC

2
STRATEGY new approaches and messages (2)

• Main Points
• We must translate our leadership in a strong
  trust brand Luc OLYSLAGER ELLYS BRAND
  ENGINEERING
• Profiling a strong brand allows to bridge the
  gap between perception and reality
  Luc FRANKIGNOULLE ELECTRABEL
• We need to include sociological dimension in
  our strategies Alain BUCAILLE AREVA
• Where there is a will, there must be a way
  Jean-Jacques PLEYERS ELECTRABEL TIHANGE NPP