Video Wall Solutions for Retail Store Audience

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Video Wall Solutions
for
Retail Store Audience
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INTRODUCTION

• Retail store shopping is a common thing that
  everyone does for meeting their needs.
• Even though the trend of online shopping is
  getting wider acceptance everywhere, people also
  love to step into retail store for shopping that
  leaves them satisfied and happy after the
  purchase.
• So the marketers also try to strengthen their
  presence in the retail store through different
  forms of advertising mediums.

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• The studies conducted on retail store sales
  reveals that in store advertisements can trigger
  the purchase decisions of the buyer even though
  the buyer doesn't plan to make a purchase.
• Also by the advent of digital technology,
  advertising became more easy and efficient in
  grabbing passerby attention.

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How do video walls boost retail store sales?

• Video wall advertising is one of the coolest
  digital media advertising, where the viewer gets
  a crystal clear picture about the brand and their
  services.
• This large advertising screen with robust
  software is ideal for both indoor and outdoor
  advertising.
• Compared to other digital signage, installation
  of video wall solutions at high traffic locations
  can easily connect with the audience and can
  assure healthy interaction with the brand.

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• Video wall solutions allow the marketers to
  present dynamic and animated visuals of the
  brand.
• As the video wall is able to deliver static
  images as well as video graphics, the video wall
  screens offer versatile features in advertising
  which helps in incorporating the right mode of
  advertising depending on the targeted audience.
• Story telling about the product by means of a
  virtual salesperson is one among those effective
  video wall advertising patterns.

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CONCLUSION

• Video wall screens are highly flexible as they
  can be customized into any size and configuration
  depending on the requirement.

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• As this displayed content have guaranteed
  audience, customizing the video walls helps in
  utilizing each and every inch within the retail
  store for effective advertising.
• Through creative designs and visually appealing
  content, this advertising medium can enhance the
  brand awareness among the audience which in turn
  boost the overall retail store sales in the long
  run.