MKT 571 GENIUS Education Specialist /mkt571genius.com

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MKT 571 GENIUS Education Specialist
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MKT 571 GENIUS Education Specialist
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MKT 571 Entire Course (Without Final Guide) FOR
MORE CLASSES VISIT www.mkt571genius.com   MKT 571
Week 1 Assignment Researching Marketing Questions
MKT 571 Week 2 Assignment Understanding Target
Markets MKT 571 Week 3 Team Assignment New
Product Launch MKT 571 Week 3 Assignment
Promotion and the Product Life Cycle MKT 571 Week
4 Assignment Price and Channel Strategy MKT 571
Week 5 Team Assignment Media Options MKT 571 Week
5 Assignment Marketing Communication and Brand
Strategy MKT 571 Week 6 Assignment Social,
Ethical, and Legal Implications MKT 571 Week 1 DQ
1 MKT 571 Week 1 DQ 2 MKT 571 Week 2 DQ 1 MKT 571
Week 2 DQ 2 MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ
2 MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2 MKT 571
Week 5 DQ 1 MKT 571 Week 5 DQ 2 MKT 571 Week 6 DQ
1 MKT 571 Week 6 DQ 2
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MKT 571 Final Exam Guide (New) FOR MORE
CLASSES VISIT www.mkt571genius.com 1. The stage
in the new product process that occurs first and
has a pass ratio of 14 is the ________ stage.
test marketing idea screening product
development product soft launch 2. If Ming was
interested in capturing distribution metrics for
her retail organization, which of the following
might she consider? Customer complaints
Effective reach Share of shelf Trial rate 3.
Creative strategies refer to the ________.
amount of creative content in a communications
message degree of innovation involved in the
marketing of a product way marketers translate
their messages into a specific communication
novelty of a marketing communication 4. Top Gear
is an award-winning British television series
about motor vehicles, mainly cars. The show is
presented by hosts who test drive new cars and
provide reviews on the cars' performance, prices,
and other factors. Which of the following
personal communications channels is Top Gear
closest to in description?
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MKT 571 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt571genius.com 1. Which component of
a marketing audit includes major developments in
income, prices, savings, and credit that affect
the company? Technological Political Economic
Cultural 2. Marketers must see themselves as
benefit providers. For example, when a shopper
purchases new shoes, he or she expects the shoes
to cover his or her feet and allow him or her to
walk unobstructed. This is an example of what
level in the consumer-value hierarchy? Core
benefit Pure tangible product Basic product
Potential benefit 3. What type of strategy
consists of geographical pricing, price discounts
and allowances, promotional pricing, and
differentiated pricing? Regular prices Price
adaptation Altered pricing Fixed pricing 4. A
company can learn a great deal by analyzing the
degrees of brand loyalty. For example, ________
can show the firm which brands are most
competitive with its own. hard-core loyals split
loyals shifting loyals switchers 5. Marketers
need to identify the hierarchy of attributes that
guide consumer
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MKT 571 Week 1 Assignment Researching Marketing
Questions FOR MORE CLASSES VISIT www.mkt571genius
.com Purpose of Assignment This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service. This
assignment will help prepare students for the
development of their marketing plan. Students
will be creating a marketing plan (refer to
Marketing Plan and Outline document) so they may
want to choose a company and product or service
that has data readily available or where they can
use demographic/psychographic data to provide
insights. Assignment Steps Part 1 Analyze the
Week 1 Business Growth Overview dataset. This is
a marketing report generated by an analyst for
the Senior Vice President (SVP) of Marketing at a
large corporation. The analyst is new and has
provided summary data but no insights or
commentary for the SVP. Construct a minimum
525-word memorandum for the SVP providing
insights and commentary. The memorandum should
include your analysis of the following
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MKT 571 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
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MKT 571 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country.
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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
FOR MORE CLASSES VISIT www.mkt571genius.com This
Tutorial contains 2 Papers Select a local company
and one of its products or services. Create a
1,400-word Discussion Guide for your selected
product or service to be used during the course
of a Focus Group that researches your product or
services target market. In your plan, be sure to
do the following Identify a problem or
opportunity that may be facing that product or
service. Identify a primary target audience for
that product or service in terms that relate to
the audience's demographics, needs, or
preferences as those relate to the product or
service, and behaviors related to the category of
or the specific product or service. The better
you define them, the better the screener will be
at recruiting the right people for the focus
group. Develop one overarching goal for the
research. Develop a discussion guide/script or
exercises that will elicit the information needed
to address your informational goal. Questions
should be open-ended to encourage dialogue among
the focus group participants. Format the
assignment consistent with APA guidelines. Click
the Assignment Files tab to submit your
assignment.
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MKT 571 Week 2 Assignment Understanding Target
Markets FOR MORE CLASSES VISIT www.mkt571genius
.com Purpose of Assignment To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business. Assignment Steps To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. In Week 2, create the
Research section of your plan. Create the
research section of your marketing plan in
minimum of 700 words. Include at least 3 elements
of the Research List of Topics (see list below)
Research List of Topics o Primary Research o
Secondary Research o Consumer Analysis o Customer
Profile o Continuous Consumer Monitoring
Research o Environmental Scanning o Identify
Market, Economic, Technological, Regulatory,
Legal, Social, and Ecological Forces o Current
Opportunities o Potential Future Opportunities
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MKT 571 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com This week we are
reading about "branding". Here is a recent
article on the subject. Comments please.  
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MKT 571 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com We are entering a real
crowded and mature market with our CNN product.
(Read class case introduction). Here is a two
part DQ. 1. Describe the overall strategy we
should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product  
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MKT 571 Week 2 Individual Assignment
Segmentation Techniques (2 Papers) FOR MORE
CLASSES VISIT www.mkt571genius.com This Tutorial
contains 2 Papers Go to the Strategic Business
Insights website. Take the VALS Survey. Have the
results sent to you by email. The results are
sent in a Microsoft Word document showing your
primary and secondary VALS segments. Go to the
Nielsen website. Explore the Nielsen Segmentation
Methodology, the featured and other segments, and
then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map
showing your geographic area will pop up along
with information on the distribution of people by
age, race/ethnicity, marital status, and presence
of children. On the left will be three options
PRIZM, PCYCLE, and ConneXions (three
segmentation techniques based on Zip Codes,
Wealth, and Connectivity). Click on PRIZM to view
the list of primary segments for your geographic
area. Into which of these segments would you
place yourself and why? Write a 1,400-word
segmentation analysis that includes the
following Summarize your results. Summarize
what you learned about these segmentation
methodologies.
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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial contains
2 Papers Develop a 1,050-word marketing plan
discussion which includes the following
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a
marketing plan. Examine the importance of a
marketing plan. Discuss how a marketing plan
can be applied to a new product launch. Discuss
ways to determine goals, strategies, tactics, and
objectives for a new marketing plan. Cite a
minimum of three scholarly references in addition
to the text. Format the paper consistent with APA
guidelines. Click the Assignment Files tab to
submit your assignment.
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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
All products/services go through a life cycle of
NPI (new product introduction), growth, maturity
and decline. These various stages affect the
marketing strategy and promotional efforts. In
Week 3, you will incorporate a product strategy
that addresses at least 3 areas of the product
life cycle. The primary objective of this
assignment is to allow the student to demonstrate
an understanding of the factors that can affect
the launch of a product or service. A secondary
objective is to understand the differences in a
product launch in the U.S. (domestic market) and
an international market. Assignment Steps
Generate a minimum 700-word product strategy in
Microsoft Word. Incorporate a product strategy
that addresses the following At least three
areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
How you will measure (what metrics will be used
to determine success or failure) the marketing
activities.
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MKT 571 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com What do you think are
the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is
part of the marketing function.
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MKT 571 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine.  What price do you charge
for the treatment? Defend your answer. Consider
all your stakeholders. (Including your stock
holders) Hint. You won't find the answer to this
hummer in your text. Also don't spend too much
time trying to quantify your answer. I'm looking
more for your top of mind solution to this one.
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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) FOR MORE CLASSES
VISIT www.mkt571genius.com This Tutorial contains
2 Papers You are a marketing manager for a local
company and you are developing a plan to improve
customer relationships and increase satisfaction.
Select one of the following types of local
companies Florist Veterinarian Health/Natural
Food Store Accounting/Tax Preparation Create a
2,100-word Customer Satisfaction Plan in which
you include the following Explain how each type
of business might segment the local market based
on consumer/business demographic information,
behaviors, psychographics (attitudes, interests,
and lifestyle), geography, and/or product or
service benefits. Support your explanation with
documented facts and statistics. Develop a
strategy for attracting the target audience to
the selected business and explain your reasoning
using marketing principles and sound marketing
concepts. As part of this strategy, select one of
the segments you identified as the main target
audience for that business. Develop a strategy
for building long-term relationships and strong
customer
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MKT 571 GENIUS Education Specialist
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MKT 571 Week 3 Team Assignment New Product
Launch Marketing Plan, Part 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market and
another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same need for the
product or service you come up with, they should
have distinctive cultures and habits. Include the
following in the Product Launch Plan Define
the product or service being offered. Describe
the product or service offering. Assess the
market needs for this product or service.
Choose an anticipated target audience and include
a description. Defend your choice of product or
service. Develop a brief SWOT analysis.
Analyze potential or existing competition -
either direct or substitution.
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MKT 571 Week 3 Team Assignment New Product
Launch FOR MORE CLASSES VISIT www.mkt571genius.c
om Purpose of Assignment Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline. Assignment
Steps Resource Plunkett Research Online located
in the University Library. Design a minimum
1,050-word New or Product Refresh Product Launch
Plan in Microsoft Word. The product launch plan
will be for two markets U.S. and one
international market. Domestic market generally
means the market where the company headquarters
are located. If you choose a domestic market that
is not the U.S. than your other market is
required to be the U.S.
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MKT 571 Week 4 Assignment Price and Channel
Strategy FOR MORE CLASSES VISIT www.mkt571genius.
com Purpose of Assignment This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been designed
to be a short overview on purpose the concepts
of pricing and distribution are complex and a
general understanding is what should be absorbed
in one week of study. Assignment Steps Construct
a minimum 700-word plan for setting price and a
distribution model (place/distribution) in
Microsoft Word. This plan should address at
least three elements (from the Price and
Place/Distribution list below) of the Price and
Place/Distribution section of the marketing plan.
Price and Place/Distribution o Distribution
Strategies o Channels, Mass, Selective, Exclusive
o Positioning within channels o Dynamic/Static
Pricing Strategies o Channel tactics (Pricing) o
Daily pricing, promotion pricing, List pricing
Note Charts/graphs/tables do not count toward
the word count. The plan will be a continuation
of your global or multi-regional business you
chose in Week 1. This will be incorporated into
your overall marketing plan for Week 6.
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MKT 571 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com  Let's assume that our
overall objectives for the ReCharge bar is to
generate 300 million in year 1 sales and capture
the 1 market share position in the U. S market.
Describe your Distribution strategy to allow
these lofty goals to be accomplished. 
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MKT 571 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume that The
Recharge Bar has been wildly successful and we
have achieved all our major objectives in the U.
S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
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MKT 571 Week 4 team Assignment New Product
Launch Marketing Plan, Part 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage.
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MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy FOR MORE
CLASSES VISIT www.mkt571genius.com Purpose of
Assignment This assignment is designed to help
students understand the interrelationships
between brand strategy and the communication
message to the target audience. It is a
continuation of the marketing plan and students
should review the Week 3 Learning Team Assignment
for assistance in product brand strategies the
team has developed. Assignment Steps Develop a
minimum 700-word branding strategy and marketing
communication plan in Microsoft Word. This
document should address at least 5 elements of
the Situational Analysis and the Product,
Place/Distribution, Promotion, and Price
Strategies (modified below) sections of the
marketing plan (from the Situational Analysis and
the Product, Place/Distribution, Promotion, and
Price Strategies lists below). The five elements
you select should only com
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
Evaluate the effectiveness of the existing
marketing mix (elements of the 4 Ps). Recommend
a new marketing mix strategy based on any
weakness(es) you discovered. Examine the
company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when
building or maintaining the brand or customer
loyalty.
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MKT 571 GENIUS Education Specialist
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT) FOR MORE
CLASSES VISIT www.mkt571genius.com Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation
Evaluate the effectiveness of the existing
marketing mix (elements of the 4 Ps). Recommend
a new marketing mix strategy based on any
weakness(es) you discovered. Examine the
company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when
building or maintaining the brand or customer
loyalty. Evaluate the target audience's use of
and belief in the distribution channels and/or
communication channels used.
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MKT 571 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt571genius.com Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?  
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MKT 571 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt571genius.com Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad.  You will need to restate your
target audience and positioning. You won't be
able to max out your points if you
forget. (Please, no attachments in the main
folder or mega files. If you want to share
graphics drop it in the Chatroom.) Step out of
the box, (And your comfort zone) and have some
fun with it. I think we will have our own award
ceremony. We will vote on the best ad.
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MKT 571 Week 5 Team Assignment Media Options
FOR MORE CLASSES VISIT www.mkt571genius.com Purpo
se of Assignment The purpose of this assignment
is to creatively illustrate traditional and new
media options. An understanding of the target
audience and effective communication for each is
a desired outcome. It provides the Learning Team
the opportunity to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. Assignment Steps As a Learning Team
choose a brand (different from the Week 3
Learning Team Assignment) and a related brand
strategy. Create a Microsoft PowerPoint
presentation, Prezi, or Vimeo video, etc. which
illustrates one traditional media option (print,
TV, radio, billboard, etc.) and one new (social
media) media option for your brand and brand
strategy. Each presentation should be a minimum
of 7-10 slides or, if Prezi or Vimeo video, an
8-minute minimum. Note Prezi presentations
cannot be uploaded to the classroom.
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MKT 571 Week 5 Team Assignment New Product
Launch Marketing Plan, Part 3 FOR MORE CLASSES
VISIT www.mkt571genius.com Develop a 1,400-word
Communication Plan including the following
Discuss the marketing communication channels
available for the domestic and international
markets. Evaluate the merits and drawbacks of
the channel options in relation to the target
audience, your product or service, and the timing
of the launch phase. Select the communication
channel that is best for marketing your product
or service in the domestic and international
markets. Discuss the reach of each
communication channel. Cite at least three
scholarly sources. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications FOR MORE CLASSES
VISIT www.mkt571genius.com Purpose of Assignment
The purpose of this assignment is to help
students think through the importance of social,
legal, and ethical issues that may arise with
their product or service and the implications of
decisions made within those frameworks. It is
designed to help the learners understand ethical
and legal issues related to marketing practices.
This knowledge helps to prevent such issues when
developing the marketing strategies in their
marketing plan. The executive overview of the
marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what
it does not address. Assignment Steps Producing
and marketing a product without regard to
ethical, legal, and social considerations is
detrimental to the overall success of any
company. Assess in a maximum of 700 words the
ethical, legal
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MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project FOR MORE CLASSES VISIT www.mkt571genius.
com Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no
more than 350 words. Incorporate the
Situational Analysis (Week 3). Incorporate the
Market Growth Potential and Competitive Analysis
(Week 3). Incorporate the Pricing,
Segmentation, Target Market, and Positioning
(Week 4). Incorporate the Marketing
Communications Plan - including media selection,
discussion of reach and frequency, and costs
(Week 5). Calculate the financial information
(including forecasting demand, break-even
analysis, sales, promotional budget,
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