Image Sound plc Discussion Paper

1

• Image Sound plc Discussion Paper

2
An opportunity for a partnershipbetween A
specialist instore radio and digital media
providerA leading digital media network
providerto provideIntegrated instore media
channel solutions to the UK retail sector
3
Agenda

• Introduction to Digital View
• Introduction to Image Sound plc
• Image Sound
• Rolec
• TTL
• Discussion on Partnership Opportunities
• Next Steps

4
DV Our profile

• Digital View is a leading marketing partner for
  companies looking to use digital media solutions
  in the retail and captive audience environments.
• 5 years experience and more than 25,000 digital
  displays at point of sale, and 2,500 connected
  systems
• Digital View develops brand communication
  campaigns that combine technology, content and
  design, with first class support and day-to-day
  network management
• Supported by in-house expertise in retail
  marketing, creative media production, media sales
  remote content distribution.
• European operations based in Central London with
  International operations in HK, USA and Canada .

5
DV Our approach

• DV networks deliver
• The right dynamic video content
• Relevant media strategy to satisfy the need
• DV networks use
• The right display medium to suit the environment
• The right technology to ensure robust operation
• DV networks are
• Scaleable, centrally controlled and updateable
• Offer full 24 hour client visibility,
  accountability and central field data analysis
• Backed up by experienced installation, support
  and day-to-day network management

6
DV Our track record - tried tested across the
A-Z of digital media

• Media Networks
• Retailer Networks MFI Marks WorkWear House
• Brand Networks Camelot JML
• Retail Advertising Networks i-vu Pharmacy
  Channel
• Outdoor Advertising Networks Warner Howard
  Freephone
• Community Information Networks CCN
• Transport Networks Heathrow Express, KCRC,
  Buses Taxis
• Point of Sale Media Systems
• Retail Fixture Installations Nokia, 3G, Tissot,
  Schipol Duty Free
• Shelf Edge Installations Starbucks, Lego,
  Hasbro, Persil
• Retailer Installations Toys R Us, Meijers,
  Safeways
• Retail Design Installations LOreal, Procter
  Gamble
• Vending Installations Walls, BAT, Uit Agenda
  Total

7
DV An integrated digital media network solution
offering single day-to-day client ownership

• Relevant technology
• Right for location, optimised technology,
  reliable robust
• Project Management
• Installation on-going service management
• Day-to-day Network Support
• Network Operations Centre, proactive support and
  reporting
• Secure Scalable Central Control
• Secure, central network management software, 1
  10,000 screens
• Content Scheduling Management
• relevant content and design
• Accountability
• 100 client network visibility

8
DV Our retail proposition andproducts operate
at all levels instore
Store Level

• Broadcast common denominator
• about ambience
• about entertainment
• about awareness
• Narrowcast about creating customer communities
• about addressing specific target groups
• about where group and environment meet
• 1-2-1 about customer decision support
  messaging at PoP
• about direct response
• about information education and influencing
  behaviour
• about loyalty
• about why you as an individual buy

Category Level
The shelf edge
9
DV A ready-made content programme service

• Development of branded content that
• Communicates, educates, entertains and extends
  value
• In a relevant and appropriate way
• At the right time
• Supported by the right skills to develop and
  maintain it

ARTWORK DESIGN - ANIMATION - FILM AUDIO -
COPY WRITING ADAPTATION- SOURCING - CONSULTANCY
- PHOTOGRAPHY - PROJECT MANAGEMENT
Interstitial
Brand builder
Educational
10
DV A proven, fit-for-purpose, platform
Content Delivery Network
Media System Technology
Network Support Helpdesk
11
Our understanding of Image Sound plc

• Specialist in retail radio
• Image Sound
• Provider of private radio and TV channels to
  retail and leisure sector
• Comet TV, Superdrug instore radio
• PC-based platform of proprietary isbox media
  playback system and satellite delivery
• Rolec
• Specialist music and video product manufacturer
• Providing radio and tv receivers, background
  music systems, promotional messaging, on screen
  text, music video, touch screens
• TTL specialist business music solution
  provider for retail sector

12
Discussion next steps

• Platform integration
• Proposition synergies
• Sales Prospects