THE TIMES GROUP

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THE TIMES GROUP
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DIVERSE ACTIVITIES
TIMES GROUP
ENTERTAINMENT
PUBLISHING
INTERACTIVE
The Times Of India The Economic Times Navbharat
Times Sandhya Times Maharashtra
Times Femina Filmfare
Times TV Times FM Times Music Times Retail
Times Multimedia
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ENTERTAINMENTEntertainment Network India Ltd
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TIMES TELEVISION

• Launched in 1994
• In the marketing of in-house events like Femina
  Miss India, Filmfare Awards and Femina Look Of
  the Year
• All the above events are marketed profitably and
  telecasted in all major channels in India and
  ethnic Asian channels in USA, UK, Mauritius and
  Malaysia

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TIMES FM - Radio Mirchi

• Launched in 1993, as a pioneer private FM
  broadcaster
• During the period August93 to June98 Times FM
  effected the renaissance of the radio medium in
  India in both the listener and advertiser
  constituencies
• Subsequent to the IB Ministry decision to offer
  the private sector FM radio frequencies in 40
  cities all over the country, Times FM has been
  awarded license for 12 centres in India .

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TIMES FM

• These 12 cities are Mumbai, Kolkata, Chennai,
  Delhi, Ahmedabad, Indore, Lucknow, Cuttack,
  Bubneshwar, Jabalpur, Hyderabad and Pune (Radio
  Mirchi has exculsive presence in the latter 8
  cities)
• Radio Mirchi has been recently launched in
  Indore.

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TIMES MUSIC

• Times Music is the companys music promotion and
  distribution division, it was launched in
  February 1998
• It has released approx 400 successful albums,
  ranging from Gayatri in the Spiritual category,
  Jalwa and Solid Hits in the Indipop category to
  Trilok Gurtu and Yanni in the International
  category
• Its extremely effective sales and distribution
  network backs its phenomenal strength in product
  development, with over 75 distributors servicing
  music retailers across India
• Times Music also has distributors abroad, and
  its products are very popular amongst the vast
  NRI populations in the UK and US markets.

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TIMES RETAIL

• Times Retail is the companys foray into music
  and books retailing.
• The first store under the name of Planet M
  opened in August 1999 in Mumbai, followed by
  Delhi.
• Planet M offers a unique experience of shopping
  for music of all genres in an ambience, which is
  the first of its kind in the country
• The store offers unique facilities like
  state-of-the-art juke boxes, listening posts,
  video walls and live events by International and
  Indian artists
• Currently, Planet M has a total of 8 outlets (3
  in Mumbai, 2 in Delhi, 1 each in Chandigarh,
  Jaipur and Pune). Planet M will be launched in
  Bangalore shortly.

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TIMES MULTIMEDIA

• Times Multimedia started in September 1999, aims
  to provide the market with quality multimedia
  software for children and adults
• The software will be of the nature of Games,
  Edutainment, Reference material, or even pure
  entertainment, provided through CD-Rom, DVD and
  VCD formats
• This new business is tying up with world class
  producers / publishers of such products and is
  marketing and distributing the same through a
  nationwide distribution network
• Tie up with international entertainment
  companies like Walt Disney EA Sports.

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• INTERACTIVE
• Times Internet Limited

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TIMES - WEBSITES
Responsible for developing and marketing the 16
Times Group web-sites
www.indiatimes.com www.educationtimes.com
www.timesofindia.com www.timesjobsandcareers.com
www.economictimes.com www.timesclassifieds.com
www.feminaindia.com www.responservice.com
www.filmfare.com www.etinvest.com
www.propertytimes.com www.etintelligence.com
www.indianadsabroad.com www.timesmm.com
www.navbharattimes.com www.maharashtratimes.com
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TIMESOFMONEY.COM

• A financial portal, promoted by Times Internet
  Ltd, Citicorp Finance India Ltd and I-flex
  Solutions Ltd.
• Provides various financial services.
• Bill Payment MTNL, BSES, LIC, Mobile, Credit
  Card
• Buying Selling of Mutual Funds
• Personal Home loans
• Buying Selling of property
• Buying of Insurance Policies, Credit Cards, Small
  savings schemes, RBI Bonds.
• Consultancy on investments
• Calculating Filing of Income Tax returns
• The entire process from application to delivery
  is handled by the portal. The services are
  extended to NRIs as well.

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CORE BUSINESS

• PUBLISHING

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PUBLISHING - SINCE 1838

• 1834 East India Co. Charter Abolished
• 1836 - Bombay Chamber of Commerce
• 1838 Bombay Times Journal of Commerce
• ( Bi-weekly )
• 1850 Amalgamated with Bombay Standard
• Turns into a Daily
• Bombay Times Standard

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..PUBLISHING - SINCE 1838

• 1861 Re-christened The Times Of India
• 1892 T.J.Bennett Proprietor Editor
• F.M.Coleman Master Printer
• 1913 Formation of Joint Stock Company BCCL
• 1946 Indian Ownership
• 2000 The Times Group (Publishing) turnover is
  Rs.1200crore.

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TIMES GROUP - PORTFOLIO
English English Hindi Marathi
Dailies Magzs. Dailies Daily
No. of Pub (Editions) 2 ( 15 ) 2 2 ( 3 ) 1 ( 1 )
The Times Of India ( 9 ) Femina Navbharat Times ( 2 ) Maharashtra Times ( 1 )
The Economic Times ( 7 ) Filmfare Sandhya Times ( 1 )
Tot. Cir 23,89,351 2,99,949 5,48,892 1,82,934
Tot. Rds (ur) 64,05,000 69,25,000 30,85,000 10,47,000
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THE TIMES OF INDIA

• Indias largest read and circulated English
  daily.
• Worlds second largest circulated English daily.

Editions Circulation Readership
9 19,22,537 54,19,000 (UR) 51,88,000 (U)
Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow,
Patna, Kolkata, Hyderabad, Pune.
Source NRS 2001 ABC JD00
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THE ECONOMIC TIMES

• Indias largest read and circulated business
  daily.
• Worlds second largest circulated business daily.

Editions Circulation Readership
7 4,66,814 9,86,000 (UR)9,63,000 (U)
Mumbai, Delhi, Bangalore, Ahmedabad, Hyderabad,
Chennai, Kolkata
Source NRS 2001 ABC JD 00
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THE ECONOMIC TIMES

• EVENTS
• The Economic Times Award For Corporate
  Excellence
• Brand Equity Quiz
• Corporate Dossier Leadership Series
• The Economic Times Super Achievers Forum
• AFFILIATIONS
• MTV Brand Equity Youth Marketing Forum
• Icon 2001
• Brand Equity Global Master

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FEMINA

• Indias largest read and circulated Womens
  magazine
• Synergistic activity Femina Miss India

Split Runs Circulation Readership
4 1,28,348 19,48,000 (UR) 17,95,000 (U)
Mumbai/Pune, Delhi, Kolkata, South
Source NRS 2001 ABC JD 00
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FILMFARE

• Filmfare is the largest read Film magazine in
  India and
• the second largest read English magazine in
  India
• Synergistic activities Filmfare Award for
  excellence in
• Cinema

Split Runs Circulation Readership
6 1,71,601 49,77,000 (UR) 41,79,000 (U)
Mumbai/Pune, Delhi, Kerala, Tamil Nadu,
Hyderabad, Karnataka
Source NRS 2001 ABC JD 00
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NAVBHARAT TIMES

• Largest read Hindi daily in Mumbai and Delhi
  focus
• markets
• Caters to the Urban, Up-market Hindi audience

Editions Circulation Readership
2 4,82,455 28,04,000 (UR) 25,45,000 (U)
Mumbai, Delhi
Source NRS 2001 ABC JD 00
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SANDHYA TIMES

• Hindi eveninger in a tabloid format catering to
  the
• Delhi market.

Editions Circulation Readership
1 66,437 2,81,000 (UR) 2,74,000 (U)
Delhi
Source NRS 2001 ABC JD 00
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MAHARASHTRA TIMES

• Caters to the upwardly mobile Marathi population
  
• in Mumbai

Editions Circulation Readership
1 1,82,934 10,47,000 (UR) 9,69,000 (U)
Mumbai
Source NRS 2001 ABC JD 00
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PUBLISHING THE 3 PRIME COMPONENTS

• Editorial
• Circulation - RMD
• Advertising - Response

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VALUE CHAIN
Reams Of Paper
RMD
Response
Editorial
Production
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EDITORIAL

• Completely non party, non ideology based edit
• Encourage spirituality without supporting
  superstition. Project a positive dimension of
  life
• Promote Science, Technology and New Discoveries
  in various fields
• Discuss issues relating to Globalisation, modern
  International and National Trade and Commerce and
  Advanced Management practices

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RMD Results Market Development

• Circulation Function Generate sales for Times
  Group Publications
• Historically role largely confined to
  distribution and Vendor management

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.Results Market Development

• Expanded Role
• Pro-active selling Reader Relations
• Ad relevant circulation
• Gaining competitive advantage
• Brand Building Promotions and Publicity

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PRODUCTION
PRESS
PRE-PRESS

• PRE-PRESS
• Editorial system of composing and setting on
  computers
• Integrated full page make up and outputs
• Colour processing done in a modern studio
  facility using high-end drum scanners,flat-bed
  scanners and DA-VINCI, Mac and PC work stations.
  Film output is taken through APS and Hercules
  Image setters

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PRODUCTION

• Ten printing centres all over India
• Huge facility at Kandivili and Delhi plants
• Kandivili Plant
• A newspaper manufacturing factory of
  International standard
• Producing 4.65 crore pages/day and 31 Lac
  copies/day
• High speed hi-tech machines
• Gross Metroliner - British
• Harris Heidelberg - French
• Geo-man - German
  

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PRODUCTION

• Geo-man the latest addition can print 48 page
  product at a time with 8 page colour at 70,000
  copies/hour speed.
• Kandivili complex sprawling on landscaped hill
  top area of 15 acres
• 500 strength comprising of 107 technically
  qualified officers

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RESPONSE
DEVELOPMENT
EVENTS
TIMES CARD
Brands/ Categories
Support Teams
Special Projects
Inter - national
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EVENTS

• Femina Miss India 1964
• Femina Miss India has established itself as a
  breeding ground for International talent. The
  former Femina Miss Indias to acquire
  International fame Persis Kambatta, Sushmita
  Sen, Aishwarya Rai, Diana Hayden, Madhu Sapre,
  Yukta Mookhey,Lara Dutta, Priyanka Chopra, Diya
  Mirza.
• Filmfare Awards 1954
• It is the oldest event organised by The Times
  Group
• Objective Build Brand Equity and enhance
  Brand Image

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TIMES CARD

• Times Card is a co-branded credit card launched
  in March 1998 by The Times Group in association
  with Citibank and Mastercard. Recently launched
  Times International Card.
• It is primarily a brand loyalty exercise and not
  a major revenue generation
• The purpose of Times Card is to serve as a link
  between our 2 principal business constituents
  the advertiser and reader.
• Our strong relationships with our clients
  (advertiser) enable us to get special benefits /
  value additions for the card holders (readers).
• - A win-win situation.
• Currently there are approx. 75000 Times Card
  Holders.

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SPECIAL PROJECTS.

• EXHIBITIONS
• The Economic Times CONSTRUTECH
• The Economic Times POWERTECH
• Times IMAGES
• The Economic Times FLUID POWER INSTRUMENTATION
• Times TRAVELLER
• Times INTERIORS EXTERIORS
• Femina BRIDAL SHOW
• Times Utsav - 1998,1999, 2000,2001
• Times Media Mall

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.SPECIAL PROJECTS

• TIMES INFOLINE
• 5 workstations and 2 Validating stations (In
  Mumbai)
• Sales team of 12 supported by 4 telemarketing
  executives
• Receives approx. 5000 calls per day
• Has approx. 1,10,000 records.
• Plans to open in Delhi, Bangalore, and Kolkata
• Services unique to Times Infoline Call back
  facility, Classifieds for Estate, Matrimonial,
  Buying and selling, etc.
• Emergency services like information on Blood
  banks etc given priority. Also Times Infoline
  takes initiative to source information and call
  back to deliver the required information thus
  positioning itself as Mumbais Helpline and not
  only as an information service provider.

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DEVELOPMENT

• PRIMARY FUNCTION

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PUBLISHING BUSINESS

• RELEVANT INFORMATION
• RELEVANT FORMAT (Vehicle)
• RELEVANT AUDIENCE

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RESPONSE GENERATION

• READER VIEWER
• NEEDS
• To Be INFORMED
• EDUCATED
• ENTERTAINED

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RESPONSE GENERATION

• READER VIEWER
• SOURCES

PRESS TV RADIO CINEMA OUTDOOR
OTHERS
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JOB DESCRIPTION

• MARKETING AUDIENCE DELIVERY
• ACROSS ALL PUBLICATIONS
• TO POTENTIAL CONSTITUENCIES

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STRATEGIC INITIATIVES

• The Times Group has re-defined the pricing game
  in the newspaper industry . PRICING has been one
  of the most significant and successful strategies
  adopted by the Times Group .
• Consumer Invitation Pricing. This encourages
• More readers to become buyers
• Trial for the brand, hence opportunity for
  conversions
• Purchase of multiple brands
• This leads to higher circulation and reader base
• Advertiser Perceptual Pricing . The Times Group
  has been the pioneer of perceptual pricing in the
  newspaper industry. Every edition of a newspaper
  magazine from the Group is treated like a
  brand. The objectives for each are well defined
  and pricing developed accordingly. The Times Of
  India Mumbai commands the highest price amongst
  all publications in India.
• Mastermind is the most important marketing
  tool.

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STRATEGIC INITIATIVES

• City Centric Vehicles These are highly
  localised sub brands distributed along with the
  Main Newspapers.

Main Line Newspapers TOI, ET, NBT, MT Width
City Centric Vehicles - Depth
While The Times Group establishes a National
presence through its Main Line publications.The
city centric vehicle provides depth/penetration
in a specific market. The Times Group has about
36 city/area centric vehicles
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STRATEGIC INITIATIVES

• Niche Vehicles The objective for launching
  Niche Vehicles is to
• Provide a platform for the Industry / Consumer
  Group
• Achieve penetration into that Industry / Consumer
  Group
• The various Niche offerings from the Times Group
  are
• Along with Main Line Newspaper -
• Education Times, Strategic Marketing, ET
  500
• Stand Alone Magazines
• Fluid Power, Polymers, The Machinist,
  Instrumentation Control Journal, General
  Management Review, Journal of Photography, JLT
  Just Like That , IAGT

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STRATEGIC INITIATIVES

• Recently introduced SAP which is a product
  based on Enterprise Resource Planning ERP
  concept.
• This is the first SAP - industry solution in the
  area of media in Asia Pacific. The Times Group
  has taken the lead in Ad Digitisation through the
  SAP project.
• SAP integrates the entire process from booking
  of ads to publishing. Essentially an integration
  of commercial system and the technical system.
• This implies that an ad can be accepted as late
  as 6.00pm for publishing in any of the editions
  for the next day. The client can also see the
  placement of the ad in the paper and if desired
  ask for alternate position.
• The system also provides an opportunity for
  online up-selling

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DEVELOPMENT TEAMS
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CATEGORY TEAMS
The category teams serve The Times Of India and
The Economic Times brands
Teams Focus Areas
Display Consumer-Durables, Services and Softs Colour Exclusives Sun Rev,Crp Dssr,Br Eq
Financial Corporate, Issues, Bonds, Mutual Funds, UFRs, Fin. Services etc
Appointments All Recruitment ( except classified )
Tender / Notices All Tender, public and legal notices
Business-Business Industrial Products
Special Features Hard-Sell Special Projects
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BRAND TEAMS
Teams Focus Areas To Develop
Magazines Primarily display and classified categories in Femina and Filmfare
Navbharat Times All categories of ads in the brand
Maharashtra Times All categories of ads in the brand
Bombay Times Retail and classified categories in Bombay Times
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INTERNATIONAL
INTERNATIONAL MARKETING
INTERNATIONAL MEDIA REPRESENTATION

• International Marketing Responsible for
  generating dollar revenues in the Times Group
  publications
• International Media Representation Responsible
  for generating business from India for
  International publications. This division
  represents 72 International publishing groups and
  165 publications in India

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SUPPORT TEAMS

• Scheduling
• BillingRecovery
• Training Development
• MIS
• Art Edit
• Library
• CPRC Customer Relations Cell

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RESPONSE OFFICES

• No.of Branches 14
• No.of Sub offices 35
• Branches
• WEST - Mumbai, Ahmedabad, Pune
• EAST - Calcutta, Patna
• NORTH - Delhi, Bhopal, Chandigarh, Jaipur,
  Lucknow
• SOUTH - Bangalore, Chennai, Cochin,
  Hyderabad

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CAREER PROSPECTS

• Start as Trainee Officer
• Within 3-5 years a Senior Manager
• Within 8-10 years a General Manager

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RESPONSE BELIEVES IN

• PROFESSIONALISM
• CONTINUOUS TRAINING AND
• DEVELOPMENT
• INNOVATION
• CUSTOMER CARE

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RESPONSE MISSION STATEMENT

• I WILL NOT ASK FOR MY
• CUSTOMERS BUSINESS
• UNLESS I AM REASONABLY CERTAIN
• THAT I CAN IMPROVE IT
• FOR HIM

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THE TIMES GROUP

• A FAMILY OF PROFESSIONAL EMPLOYEES
• KNITTED TOGETHER BY A CORE PURPOSE
• HAVING CORE VALUES AND STRIVING FOR
• AN ENVISIONED FUTURE THAT MAKES THE
• TIMES GROUP A WORLD LEADER IN THE
• CHANGING MEDIA SCENARIO