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Alesana is

• Alesana is a scream-core band that formed in
  2004.
  
• They began their careers as musicians in
  Baltimore, Maryland with founding members Dennis,
  Shawn, and Steven.
  
• They finished up their line up in Raleigh, North
  Carolina in 2005 with Jeremy, Patrick, and Adam.

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The bands current members are
Shawn
Shane
Adam
Jeremy
Dennis
Patrick
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Alesanas Successes

• They were signed to Fearless Records in 2007
• They have released two albums. They released one
  independently and one on Fearless Records.
  
• Their album On Frail Wings of Vanity and Wax
  has unique lyrics. The lyrics have been heavily
  inspired by Greek mythology. The hit single for
  the CD is titled Ambrosia. The definition of
  ambrosia is the food of the gods, which was often
  thought to confer immortality.
• They have been on five independent tours and
  headlined three out of the five.
  
• They were featured on the Punksmart.com stage for
  The Vans Warped Tour 2007.
  
• They are currently featured on the homepage of
  www.HotTopic.com for the 2007 holiday season.

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Why does Alesana need to come to the South?

• A survey was conducted in three cities to see
  where the band was most popular.
  
• The results of the survey concluded that Alesana
  needs to work on their reputation in the South.
  In Birmingham, Alabama only 12 out of 100 people
  knew who the band was. In Seattle, Washington 85
  out of 100 people knew and in Los Angeles,
  California 90 out of 100 people had heard of the
  band.

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Alesana has toured in the South before but.

• During the tours they missed 3 out of 5 shows.
• This reflects negatively on the bands image.
• These shows were missed due to their tour bus
  breaking down and a miscommunication with one
  venue.

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How to achieve an amazing tour

• Make posters
• Make a television commercial
• Make a radio commercial
• Establish a street team

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Target Audience

• The target audience for this tour would include
  people who are 15 through 25 years of age, like
  hard rock music, and like to go to rock shows.
  The target audience would be fans of successful
  southern based bands that could possibly tour
  with Alesana. These bands include the following
  Anberlin (Orlando, FL), Norma Jean (Atlanta, GA),
  Yellowcard (Jacksonville, Florida), Underoath
  (Tampa, FL), or Jonezetta (Jackson, Mississippi).
  This audience will also be easy to reach through
  the social networking website www.myspace.com.

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Strategies and Tactics

• Add more friends to Alesanas myspace page and
  update the bands homepage.
  
• Form a street team.
• Make and distribute posters. These posters would
  need to be distributed in areas such as bars, on
  school campuses, the venues Alesana will be
  performing at, music stores, coffee shops, and
  instrument shops.
• Make and distribute commercials.

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In conclusion

• Alesana is a great band that will prove to be
  profitable with the right image management.
  
• All of the above strategies and tactics will
  greatly benefit the band.
  
• The tour will increase the bands image and the
  benefits will outweigh the costs of the tour.