Soluziona

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Soluzionas Projects on Gran Canaria

• Soluziona carried out the following projects for
  its customer FEHT
• Integral plan for improvement of non-hotel sector
  in Las Palmas de Gran Canaria
• Impulse plan for business sources in non-hotel
  sector of the Gran Canaria Islands
• Monitoring centre for best tourism practices on
  the Gran Canaria Islands

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The influence of the Internet on the Tourism
Industry
Model developed on the island of Gran Canaria
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Gran Canaria?
A Spanish island in the Atlantic Ocean Surface
1,500 km² A population of approximately 1
million inhabitants Main economic activities -
The 2nd most important port of Spain -
Tourism more than 156,000 hotel beds, 9,000
bars and restaurants Tourism supports 80 of
economic activity. Gran Canaria needed new
technology to improve its services
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End goal
To show entrepreneurs in the tourism industry
that information technology and
telecommunications (ITC) are an improvement tool
that will have a positive impact on their
business results.
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General description

• Entrepreneural associations created a
  technological company, Tourism On Line (TOL).
  Its aim is to serve entrepreneurs as a remote
  tool leading to the improvment, flexibility and
  higher effectivity in relations with all
  participants in this branch.

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What is our task?
The FEHT1) and TOL2) keeps a check on potential
ITC opportunities in the industry, examines which
matters could be resolved with these
opportunities and what benefits they could
provide for company management.
1) Federation of Bussiness, Hotels and Tourism of
Las Palmas 2) Tourism On Line
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The needs of entrepreneurs

• Resolution of documentation procedures
• Information source
• E-business
• Loyalty programmes
• E-learning

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Documentation procedures

• Visitors entry records (police card)
• Statistics
• ISTAC (Statistical Office of Gran Canaria)
• INE (National Statistical Office)
• Tourist Board
• Quality Management Systems
• Prices, openings, changes of holder, etc.

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Information Source

• Situation of tourism-generating markets
• Specialized tourism industry publications
• Promotions, fairs, seminars, congresses, etc.
• Training and job market
• Virtual legislative library
• Digital memorandum archives
• Best practices in the industry

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E-business

• Sales
• Online reservations
• Virtual Sales Advisor
• (Commercial Resource Promotion Plan)
• Purchases
• Central purchasing
• Volume bargaining
• Bulk discounts (gross product variable costs)

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What have we developed?

• All established needs can be resolved using ITC.
  It was however necessary to determine which of
  the requirements will have the biggest response
  and be best accepted.

Police Card
Information Source - Intranet
E-business
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Why a police file?

• Provides a solution to the fundamental problem of
  communicating with police departments.

Drawing up police card data. Automatic creation
of statistics. 112 localization of accident
victims
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Why the Intranet?

• Satisfies entrepreneur demand

Leads to improved communication between FEHT and
its members.
Introduces an ITC culture to the industry
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E-business

• Improves cost effectivity for companies

Creates new business channels
Offers better purchase prices
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Impact on companies

• Reduction of costs
• Introduction of information and remote equipment
  to small and medium-sized companies
• Training on ITC opportunities in the industry
• Use of ITC, not only by the entrepreneur, but
  also his/her employees
• Greater e-business expectations

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What role has Soluziona played?

• New technologies consultant from 2001
• Projects
• 2001-2003 Competitive Improvement Plan
• Virtual centre for business
• Commercial Resource Promotion Plan
• Monitoring centre for best industry practices

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Conceptual model
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Support and collaboration

• Ministry of the Interior (General Directorate of
  the Police and Civil Guard)
• Federation of Bussiness, Hotels and Tourism of
  Las Palmas
• Tourist Board of the Inter-Island Council of the
  Canary Islands
• Statistical Office of the Canary Islands
• Technological Institute of the Canary Islands
• Tourist Council of the Government of the Canary
  Islands
• Canari_at_s Digital
• Serviport Canarias
• Tec-Soft
• City Council of San Bartolomé de Tirajana
• Canarymarket
• Discovercanarias

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Tourism On Line
http//www.tourismonline.es info_at_tourismonline.es
34 928 370 144